Youtube Channel Senior Manager/ Manager

Salesforce.Com, Inc. Irvine , CA 92606

Posted 3 weeks ago

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category

Marketing

Job Details

Do you love technology? Do you friends sometimes call you a YouTube savant? Are you looking to join the most unbelievable marketing team on the planet? Then read on. As the slate of Salesforce content continues to grow, we're looking for an experienced digital video expert to help us expand, define, and strategize around video on YouTube. The ideal candidate is a creative, data-driven channel management expert and wants to help the world's #1 CRM tell it's story though video.

To be a successful content & editorial leader in this role, you'll need to have excellent judgment to balance the needs of the community and the needs of our business. You'll not only be thinking through new ways to talk about Salesforce content thru video, but also larger cultural moments and trends that shape conversation for our audience. Experience overseeing video creative and production is a must; as well as the ability to strategize, ideate, explore new video opportunities across platforms, and to work across departments and build consensus within a large organization.

Key responsibilities:

  • Develop and oversee execution of video content for the Salesforce Youtube channels - whether it's low hanging fruit, like a list or clip pull, or a bigger talent-driven production

  • Create and advance a long-term strategy to move our presence on YouTube forward - whether that's through the existing channels, or creating new ones

  • Coordinate with social teams on strategy and execution for video across

  • Develop audiences to meet ambitious growth goals without compromising creative integrity

  • Manage an agency relationships and work with our team of writers, video producers, and video optimizers

  • Build relationships within and outside Salesforce to increase the access and credibility of Salesforce editorial video channels

  • Work closely with our cross-functional partners (Salesforce Studios, PR, Creative, Content, Cloud PMMs, Industry PMMs, and Documentation teams) to advocate making platform-specific video content

  • Build and manage budgets

  • Stay on top of YouTube and other social video trends, timely events, and upcoming title launches to seize on reactive opportunities

  • Be experimental with content, take risks with what you're creating, be ambitious and original.

The ideal candidate is/has....

  • Deep knowledge of the YouTube platform and potential audiences you can tap into

  • Certification in YouTube channel growth (among other YouTube certifications)

  • Proven track record of developing audiences and increasing engagement on YouTube

  • A background in YouTube content creation, and an understanding of video across all social platforms

  • Thorough understanding of the YouTube landscape, as well as other social platforms: building and managing communities, platform best practices, and consumer behavior

  • Solid understanding of marketing and social media analytics and can apply a data-centric approach to the testing and optimization of content

  • High tolerance for change, and the capacity to accomplish enormous amounts in a fast-paced, ever-changing environment.

  • Clear, effective communication skills and the confidence to advocate for our team and our audience in a room where talent or executives may have differing opinions

  • Strong global IQ and is comfortable working with teams from different regional markets

  • The ability to tell an engaging, cohesive story through video content

  • Respect and understanding for Salesforce culture #OneTeam

  • Meaningful experience working directly with talent and talent representation, in meetings and on shoots/sets.

  • Solid presentation skills: You'll be presenting our marketing plans to show runners, producers, talent, and executives.

  • Strong perspective with the flexibility to graciously and gracefully pivot when new information is presented

Background and skills

  • 4-7 years experience managing a major brand's YouTube presence

  • We're looking for a seasoned expert in digital video, who specializes in the YouTube space.

  • Someone who's had experience building and leading a team, as well as creating content and thinking strategically about how to make a channel successful.

  • While this role will be more about managing content creators and agencies than about making individual videos, you should still be filled with ideas and creativity that you can infuse into this space.

  • You are comfortable operating within the YouTube space, but keen to push its boundaries and willing to take risks where others won't.

Accommodations - If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.

Posting Statement

At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at Salesforce and explore our benefits.

Salesforce.com and Salesforce.org are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce.com and Salesforce.org do not accept unsolicited headhunter and agency resumes. Salesforce.com and Salesforce.org will not pay any third-party agency or company that does not have a signed agreement with Salesfore.com or Salesforce.org.

Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.

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Youtube Channel Senior Manager/ Manager

Salesforce.Com, Inc.