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Do you love technology? Do you friends sometimes call you a YouTube savant? Are you looking to join the most unbelievable marketing team on the planet? Then read on. As the slate of Salesforce content continues to grow, we're looking for an experienced digital video expert to help us expand, define, and strategize around video on YouTube. The ideal candidate is a creative, data-driven channel management expert and wants to help the world's #1 CRM tell it's story though video.
To be a successful content & editorial leader in this role, you'll need to have excellent judgment to balance the needs of the community and the needs of our business. You'll not only be thinking through new ways to talk about Salesforce content thru video, but also larger cultural moments and trends that shape conversation for our audience. Experience overseeing video creative and production is a must; as well as the ability to strategize, ideate, explore new video opportunities across platforms, and to work across departments and build consensus within a large organization.
Develop and oversee execution of video content for the Salesforce Youtube channels - whether it's low hanging fruit, like a list or clip pull, or a bigger talent-driven production
Create and advance a long-term strategy to move our presence on YouTube forward - whether that's through the existing channels, or creating new ones
Coordinate with social teams on strategy and execution for video across
Develop audiences to meet ambitious growth goals without compromising creative integrity
Manage an agency relationships and work with our team of writers, video producers, and video optimizers
Build relationships within and outside Salesforce to increase the access and credibility of Salesforce editorial video channels
Work closely with our cross-functional partners (Salesforce Studios, PR, Creative, Content, Cloud PMMs, Industry PMMs, and Documentation teams) to advocate making platform-specific video content
Build and manage budgets
Stay on top of YouTube and other social video trends, timely events, and upcoming title launches to seize on reactive opportunities
Be experimental with content, take risks with what you're creating, be ambitious and original.
The ideal candidate is/has....
Deep knowledge of the YouTube platform and potential audiences you can tap into
Certification in YouTube channel growth (among other YouTube certifications)
Proven track record of developing audiences and increasing engagement on YouTube
A background in YouTube content creation, and an understanding of video across all social platforms
Thorough understanding of the YouTube landscape, as well as other social platforms: building and managing communities, platform best practices, and consumer behavior
Solid understanding of marketing and social media analytics and can apply a data-centric approach to the testing and optimization of content
High tolerance for change, and the capacity to accomplish enormous amounts in a fast-paced, ever-changing environment.
Clear, effective communication skills and the confidence to advocate for our team and our audience in a room where talent or executives may have differing opinions
Strong global IQ and is comfortable working with teams from different regional markets
The ability to tell an engaging, cohesive story through video content
Respect and understanding for Salesforce culture #OneTeam
Meaningful experience working directly with talent and talent representation, in meetings and on shoots/sets.
Solid presentation skills: You'll be presenting our marketing plans to show runners, producers, talent, and executives.
Strong perspective with the flexibility to graciously and gracefully pivot when new information is presented
Background and skills
4-7 years experience managing a major brand's YouTube presence
We're looking for a seasoned expert in digital video, who specializes in the YouTube space.
Someone who's had experience building and leading a team, as well as creating content and thinking strategically about how to make a channel successful.
While this role will be more about managing content creators and agencies than about making individual videos, you should still be filled with ideas and creativity that you can infuse into this space.
You are comfortable operating within the YouTube space, but keen to push its boundaries and willing to take risks where others won't.
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