About the XFL:
The new XFL will reimagine football for the 21st century when it kicks off in early 2020. Delivering authentic, high-energy football for the whole family at an affordable price, the XFL will offer fast-paced games with fewer play stoppages and simpler rules. The league will launch with eight teams in markets across the country, 45-man active rosters, and a 10-week regular season schedule with a postseason consisting of two semifinal playoff games and a championship game. The XFL is a single entity that owns the league and all teams, employing professionals at the Stamford, CT headquarters as well as in each of the markets that the teams call home.
About the Role:
The Youth Football Coordinator will build and activate community and grassroots initiatives that support our team's strategic direction in the metropolitan Houston area. The Youth Football Coordinator will report to the Director, Marketing & Community Relations and build authentic relationships with key stakeholders in non-profit, youth sports and scholastic football organizations, including leading youth camps, clinics and other team activations to build brand equity and create revenue opportunities.
What you will do:
Be the main point of contact between the team and youth football, scholastic and local non-profit and civic organizations.
Work with the Team President and other key executives internally to build the team's community partnership platform, including development of assets, selection of organizations and successful activation of the partnerships.
Execute the team's community partnerships to make a meaningful impact in the community and create mutually-beneficial value for the team's brand.
Prioritize and ensure that the team's community outreach resources are dedicated to areas of significant mutual impact.
Work with XFL league office to ensure team platforms are in alignment with the overall league platform and plan, and successfully activate league-wide community and youth football partnerships.
Build authentic relationships with the local youth sports organizations, specifically in football, to engage families and youth with the team's brand in a meaningful way.
Engage local and regional high school athletic organizations to bring the brand of the team into the community.
Work with the Director of Ticket Sales and heads of local youth football organizations to integrate ticketing into youth partnerships to drive attendance for the team.
Work closely with the Director of Marketing and Community Relations to ensure maximum exposure for the team's involvement in grassroots marketing efforts, fan/community relations events and social responsibility efforts.
Work closely with the team Director of Corporate Partnerships to develop programming opportunities that appeal to sponsors while achieving the team's fan engagement and business goals, including revenue generation and expense mitigation.
Support any players and coaching staff appearances at community and youth engagement programming.
Support and assist with other fan-focused scheduled events.
How you will be measured
Fan engagement measures including size and growth of fan base, clinics and programs and ticket sales through community and youth programming.
KPIs: Brand recognition and public perception from civic leaders, youth sports organizations and community partners.
Satisfaction of local and national community non-profit organizations with the mutually-beneficial and impactful partnerships.
Contribution to key revenue lines and delivery of the overall business plan.
What you will bring:
5+ years of experience working for or with youth programs, non-profits or other community organizations.
Specific experience in the development and execution of events and marketing partnerships activation preferred, including instructional football clinics and camps.
Demonstrated ability or experience with engaging a team's brand with its fan base.
Knowledge of Houston-area youth and scholastic football programs, leagues, etc. with key contacts and influencers.
Knowledge of local market with key contacts in community and youth programming organizations.
A passion for the community surrounding the team, and a desire to develop ways to make an impact with local organizations.
Knowledge and ability to think strategically about brand building and revenue generation through partnerships with other organizations.
Ability to work well with multiple stakeholders across the company, agency and client organizations.
Demonstrated leadership skills including stakeholder/relationship management, managing relationships and contractual agreements and a strong executive presence.
A self-starter, energetic, resilient, enthusiastic and determined to ensure that deliverables, timelines and objectives are achieved.
Exceptional communications, sales/promotions and customer service skills.
Superior verbal/written communications skills.
Equal Employment Opportunity Statement:
The XFL maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.
Only applicants who are legally authorized to work for The XFL will be considered. The XFL does not provide any work authorization sponsorship, or any assistance in securing, maintaining or extending work authorization.