An Inside Sales Coordinator is responsible for promoting ESF's camp programs to prospective and alumni families over the phone, in person, and through various marketing efforts. This person is expected to build positive relationships, provide top-notch customer service and serve as a positive role model for camp families and team members alike.
We are seeking motivated team members who believe deeply in the organization's mission and who display a record of achievement in sales, customer service and grassroots marketing. The candidate must be capable assessing web analytics, alumni data and new prospect data to better understand alumni/prospect behavior and then establish a plan to improve ESF's capture rate for both. Duties will include promoting ESF's camp programs to prospective and alumni families over the phone, in person, and through various marketing efforts. This position, which incorporates sales, local marketing and customer service, will require the candidate to complete multiple tasks simultaneously in a fast-paced environment while maintaining the professional standards of ESF.
Position Scope Factors
Inside Sales Coordinators are asked to promote the following camp programs offered across multiple locations in PA, CT, DE, MD, NJ and NY.
Essential Job Responsibilities
Fielding phone calls from prospective parents, assisting them, promoting ESF's programs and facilitating enrollment.
Lead and implement call campaigns to alumni parents and prospective parents. Must be comfortable making over 50 calls per day and up to 200 per week during major sales campaigns.
Develop partnerships with primary schools, corporations, not-for-profits and other organizations as deemed necessary in an effort to build a strong sales crop for annual harvesting.
Lead and assist with promotional campaign to area feeder schools, leagues, corporations, and other community organizations, focusing on the outreach efforts.
Collaboration with Marketing Team and using market research to build upon grassroots outreach
Fielding phone calls from enrolled camp parents to assist the Customer Engagement Team with these efforts
Involvement in promotional and customer service events including Open Houses, Camp Fairs and Family Orientations.
Site partner marketing coordination with site partner in on-campus and online opportunities, including mailing lists, promotion at school admissions events, signage, promotion of ESF events and other opportunities.
Working knowledgeably with ESF's online enrollment and lead tracking system.
Assist with selected promotional mailings
Conduct tours of the camp facilities and program areas to prospective camp families when applicable.
Exhibit ESF Core Values at all times and to adhere to all company policies
Other responsibilities as assigne
Position Competencies for Success
Understand and support the mission of the organization
Excellent telephone and interpersonal skills, conveying enthusiasm, knowledge, helpfulness and confidence skills that can be applied to sales and customer service.
Solid understanding of web analytics with strong analysis skills to better understand customer behavior and optimize B to C sales efforts, via the web.
The ability to plan, lead and assist in one or more forms of grassroots, local marketing campaigns
The ability interact with people at promotional events, conveying enthusiasm, knowledge, helpfulness and confidence
Excellent verbal and written communication skills
Computer proficient, especially with online enrollment and lead tracking systems, such as ACTIVE and HubSpot
The ability to work effectively with others in all levels of the organization in a professional manner
Commitment to producing consistent, high-quality work
Positive attitude, with ability to show patience, care and empathy to camp families
Flexible, adaptive and a Team player
Minimum 3 experience with a seasonal or recreational program, with experience working with families in person and over the phone.
2-3 years inside sales and customer service experience.
Experience in local, grassroots marketing efforts preferred
Experience organizing and working promotional events
General experience in sales, customer service and/or retail a plus
Computer proficiency in Microsoft programs and experience with online enrollment and lead tracking systems
Some weekend and evening events will be required.
Formal sales and/or customer service training preferred
Other Skill Requirements
Reports directly to and takes direction from the Sales Director
Collaborates at times with members of Customer Engagement Team, Marketing Team and Site Leaders.
Working Conditions and Physical Requirements
Ability to work on the phone up to 6-8 hours per day at certain times of year
Willingness to travel to ESF's sites and markets, as far south as Maryland and as far north as Connecticut
Frequent in-person interaction with prospective camp parents and other local marketing prospects
Close collaboration with Customer Engagement, Marketing and, at times, Site Leaders
ESF Summer Camps