Year-Round Inside Sales Coordinator

ESF Summer Camps Bryn Mawr , PA 19010

Posted 1 week ago

Position Summary

An Inside Sales Coordinator is responsible for promoting ESF's camp programs to prospective and alumni families over the phone, in person, and through various marketing efforts. This person is expected to build positive relationships, provide top-notch customer service and serve as a positive role model for camp families and team members alike.

Position Objective/Purpose

We are seeking motivated team members who believe deeply in the organization's mission and who display a record of achievement in sales, customer service and grassroots marketing. The candidate must be capable assessing web analytics, alumni data and new prospect data to better understand alumni/prospect behavior and then establish a plan to improve ESF's capture rate for both. Duties will include promoting ESF's camp programs to prospective and alumni families over the phone, in person, and through various marketing efforts. This position, which incorporates sales, local marketing and customer service, will require the candidate to complete multiple tasks simultaneously in a fast-paced environment while maintaining the professional standards of ESF.

Position Scope Factors

Inside Sales Coordinators are asked to promote the following camp programs offered across multiple locations in PA, CT, DE, MD, NJ and NY.

  • Mini Camp: age 3 (certain locations only)
  • Day Camp: ages 4 8
  • Sports Camp: ages 6-14
  • Senior Camp: ages 9 15
  • Major and Tech Specialty Camps: ages 6 14
  • ESF's Pro Team Sports Camp programs offered in partnership with the Philadelphia Phillies, Philadelphia 76ers and Philadelphia Union: ages 6-14
  • Year-round Enrichment programs at Episcopal, Haverford, and Riverdale locations.

Essential Job Responsibilities

  • Fielding phone calls from prospective parents, assisting them, promoting ESF's programs and facilitating enrollment.

  • Lead and implement call campaigns to alumni parents and prospective parents. Must be comfortable making over 50 calls per day and up to 200 per week during major sales campaigns.

  • Develop partnerships with primary schools, corporations, not-for-profits and other organizations as deemed necessary in an effort to build a strong sales crop for annual harvesting.

  • Lead and assist with promotional campaign to area feeder schools, leagues, corporations, and other community organizations, focusing on the outreach efforts.

  • Collaboration with Marketing Team and using market research to build upon grassroots outreach

  • Fielding phone calls from enrolled camp parents to assist the Customer Engagement Team with these efforts

  • Involvement in promotional and customer service events including Open Houses, Camp Fairs and Family Orientations.

  • Site partner marketing coordination with site partner in on-campus and online opportunities, including mailing lists, promotion at school admissions events, signage, promotion of ESF events and other opportunities.

  • Working knowledgeably with ESF's online enrollment and lead tracking system.

  • Assist with selected promotional mailings

  • Conduct tours of the camp facilities and program areas to prospective camp families when applicable.

  • Exhibit ESF Core Values at all times and to adhere to all company policies

  • Other responsibilities as assigne

  • Have fun

Position Competencies for Success

  • Understand and support the mission of the organization

  • Excellent telephone and interpersonal skills, conveying enthusiasm, knowledge, helpfulness and confidence skills that can be applied to sales and customer service.

  • Solid understanding of web analytics with strong analysis skills to better understand customer behavior and optimize B to C sales efforts, via the web.

  • The ability to plan, lead and assist in one or more forms of grassroots, local marketing campaigns

  • The ability interact with people at promotional events, conveying enthusiasm, knowledge, helpfulness and confidence

  • Excellent verbal and written communication skills

  • Computer proficient, especially with online enrollment and lead tracking systems, such as ACTIVE and HubSpot

  • The ability to work effectively with others in all levels of the organization in a professional manner

  • Commitment to producing consistent, high-quality work

  • Positive attitude, with ability to show patience, care and empathy to camp families

  • Flexible, adaptive and a Team player

Experience Requirements

  • Minimum 3 experience with a seasonal or recreational program, with experience working with families in person and over the phone.

  • 2-3 years inside sales and customer service experience.

  • Experience in local, grassroots marketing efforts preferred

  • Experience organizing and working promotional events

  • General experience in sales, customer service and/or retail a plus

  • Computer proficiency in Microsoft programs and experience with online enrollment and lead tracking systems

  • Some weekend and evening events will be required.

Education Requirements

  • Bachelor's degree

  • Formal sales and/or customer service training preferred

Other Skill Requirements

  • Outstanding communication skills which include the ability to use clear, concise and grammatically correct written and verbal language in all aspects of professional interaction with campers, their families, peers, and the larger community

Reporting Relationships

  • Reports directly to and takes direction from the Sales Director

  • Collaborates at times with members of Customer Engagement Team, Marketing Team and Site Leaders.

Working Conditions and Physical Requirements

  • Ability to work on the phone up to 6-8 hours per day at certain times of year

  • Willingness to travel to ESF's sites and markets, as far south as Maryland and as far north as Connecticut

  • Frequent in-person interaction with prospective camp parents and other local marketing prospects

  • Close collaboration with Customer Engagement, Marketing and, at times, Site Leaders

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Year-Round Inside Sales Coordinator

ESF Summer Camps