Wptv Social Media Producer

The E.W. Scripps Company West Palm Beach , FL 33409

Posted 2 months ago

The Social Media Producer is responsible for managing social media platforms and increasing engagement rates and followers on Facebook, Instagram, Twitter and YouTube while leading the charge to experiment and succeed on additional social networks. The ideal candidate is a news junkie who is highly competitive and driven to dominate the market on social media.


  • Manage, interact with and respond to social media audiences

  • Write, shoot, create and edit content for all platforms

  • Produce engaging social media videos

  • Execute strategies and tactics for social media audience growth

  • Analyze rundowns and work with broadcast news producers and web producers to coordinate on-air and digital products

  • Review web, mobile and social media analytics daily, weekly and monthly to optimize platform growth

  • Leverage CrowdTangle and other social listening tools to grow post engagement, following

  • Assist management with the development of social media best practices and help communicate to other employees as directed

  • Coordinate with Creative Services staff on station initiatives, events and contests

  • Coordinate, recruit and curate user generated content on all platforms

  • Monitor web, social media and broadcast for promotable content for all platforms

  • Co-Administrate WPTV staff social media pages and official station accounts

  • Help coordinate projects that have social media tie-ins between news, creative services and digital departments

  • Frequently participate in creative brainstorming sessions to generate highly creative ideas

  • Perform other digital duties as needed and as directed by management


  • Bachelor's degree or equivalent experience

  • Minimum of 2 years professional experience in social/digital environment required, with experience in digital content development and production preferred

  • At least 3+ years professional experience preferred


  • Advanced knowledge of social media platforms, i.e. Twitter, Facebook, Instagram

  • Web Publishing CMS experience

  • Proficient using Final Cut to edit video

  • Strong oral and written communication skills

  • Ability to perform multiple tasks in a fast-paced environment

  • Ability to form and maintain interpersonal relationships in a working environment

  • Ability to work with deadlines and high pressure

  • Ability to work independently, be a self-starter and motivate self to achieve success

  • Dependable, reliable and conscientious.

Work Environment

  • May be required to work a non-traditional schedule, including some weekends as needed.


The E.W. Scripps Company (NASDAQ: SSP) serves audiences and businesses through a growing portfolio of local and national media brands. With 52 television stations in 36 markets, Scripps is one of the nation's largest independent TV station owners. Scripps runs a collection of national journalism and content businesses, including Newsy, the next-generation national news network; podcast industry leader Stitcher; the fast-growing national broadcast networks Bounce, Grit, Escape, Laff and Court TV; and Triton, the global leader in digital audio technology and measurement services. Scripps runs an award-winning investigative reporting newsroom in Washington, D.C., and is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps has held for decades to the motto, "Give light and the people will find their own way."

As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis on race, sex, sexual orientation, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.

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Wptv Social Media Producer

The E.W. Scripps Company