Website Marketing Manager

About Us

At SimplePractice, we're changing the face of health and wellness through innovative solutions that simplify the life of health and wellness practitioners. Think your neighborhood therapist, nutritionist, speech language pathologist, or massage therapist-the small business owners who dedicate their careers to helping others. Our solution provides them with an all-in-one platform to manage their practice and with the tools and resources to thrive as a practitioner and business owner.

The Role

We're seeking a highly-motivated Website Marketing Manager to join our team. As a member of the Growth Marketing team, you will have a direct impact on the continued success of our brand. This is a fast-paced role, which encompasses managing publishing content in our CMS, owning landing page creation, and coordinating cross-functionally with key stakeholders. Candidates should have experience in website marketing, digital content creation, and CMS management with strong organization skills.

Responsibilities

• Own the end-to-end process for which content is published and maintained on our website through our CMS platform.

• Convert conceptual designs into web pages utilizing existing templates and components while adhering to brand guidelines, SEO and UX best practices.

• Update our website for all new feature releases, including new pages, updating the changelog, and making navigation/footer updates.

• Intake, manage and fulfill requests from internal stakeholders for new landing pages or updates to existing content.

• Manage the day-to-day project management for all content publishing and landing page tasks.

• Routinely audit existing website content for accuracy and effectiveness, applying key learnings from experimentation throughout the web experience.

• Partner closely with the growth marketing team leads to optimize landing page experiences through ongoing experimentation.

• Partner closely with the SEO team to publish new keyword driven pages or optimize existing content.

• Partner closely with the Web Design team for landing page design creation and optimization.

• Develop and maintain collaborative working relationships with team members across multiple groups (paid media, engineering, product).

• As needed, write requirement documents for new design system components, bugs, or back-end changes that will be provided to engineering for implementation.

• Periodically complete reviews for engineering on new website builds for new design system components, ensuring builds match designs and fulfill all requirements.

• Create and maintain "how-to" documentation for other internal content authors.

Desired Skills & Experience

• 4+ years of experience in website management, digital marketing, or content marketing

• Experience using CMS platforms such as Wordpress, Contentful, Builder.io, Webflow, etc.

• Experience using marketing analytics tools (e.g., Google Analytics, Mixpanel, Tableau).

• Strong cross-functional collaboration and interpersonal skills.

• Experience using a project management platform such as Asana, Pivotal, Monday, or Jira.

• Knowledge of best practices in UX, web accessibility, and responsive design principles.

• Strong eye for design, and general experience working with Figma.

• General understanding of HTML/CSS/Javascript and SEO fundamentals.

• Proactive, collaborative, and results-driven work style.

• Copywriting and/or editing experience, a plus.

Base Compensation Range

$90,000 - $110,000 annually

Base salary is one component of total compensation. Employees may also be eligible for an annual bonus or commission. Some roles may also be eligible for overtime pay.

The above represents the expected base compensation range for this job requisition. Ultimately, in determining your pay, we'll consider many factors including, but not limited to, skills, experience, qualifications, geographic location, and other job-related factors.

Benefits

We offer a competitive benefits program including:

• Medical, dental, vision, life & disability insurance

• 401(k) plan with company match

• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays

• Mental health resources

• Paid parental leave & Backup Care

• Tuition reimbursement

• Employee Resource Groups (ERGs)

California Job Applicant Privacy Notice

Thank you for your interest in opportunities at SimplePractice LLC ("SimplePractice" or "us" or "we" or "our"). Please note that when you submit your resume or application materials to us for employment purposes, you are subject to the SimplePractice California Job Applicant Privacy Notice.

For more information about our privacy practices, please contact us at privacy@simplepractice.com.