Website Marketing Manager

The Website Marketing Manager will lead the daily management of content on AHLA.com and affiliated microsites – including, but not limited to – Ahlafoundation.org and Responsiblestay.org.  The Manager will impact web strategy and contribute to our most public-facing assets. The Manager will interact with all levels of staff across AHLA and the AHLA Foundation, across all departments and disciplines, and with key external stakeholders – so this individual will be an important nexus point for the entire organization. 

Key Responsibilities

• Manage AHLA’s main website and microsites, ensuring updated content, consistent design, quality control, user-friendly functionality, and compliance with industry standards. 

• Collaborate across departments to identify, implement, and monitor content updates, ensuring alignment with AHLA’s strategy. 

• Ensure user-friendly organization of the site’s content utilizing consistent tagging. 

• Select and upload appropriate visuals, including photos and graphics, to enhance content. 

• Edit and refine copy from other departments to optimize for the web. 

• Lead one-off and ongoing website improvement projects, including UX optimization, content audits, and strategic planning to increase traffic and engagement. 

• Troubleshoot website issues, coordinating with external web developers for timely resolutions and upgrades. 

• Conduct regular web analytics reporting to inform and refine digital strategies. 

• Manage a content calendar. 

• Oversee external contractors and vendors. 

Requirements

• Bachelor’s degree in Communications, Marketing, or related field. 

• 3-5 years of professional experience in website management and marketing; experience within a trade association or government affairs is a plus. 

• Strong background in CMS platforms like WordPress and Drupal. 

• Excellent project management and organizational skills with the ability to prioritize and meet deadlines in a fast-paced environment. 

• Proven experience in content creation, multimedia project management, and UX improvement. 

• Proficient in Microsoft Office Suite. 

Skills and Attributes: 

• Excellent written and verbal communication skills with a proactive, solution-oriented approach. 

• Strong attention to detail, organizational skills, ability to work independently and persuade colleagues to update content. 

• Expertise in web content, navigation and design strategy. 

• Comfortable working with web developers and learning new web features quickly. 

• Hospitality experience helpful; if needed, willingness to learn the lodging industry required. 

Benefits

• Health Care Plan (Medical, Dental & Vision)

• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Free Food & Snacks

Other:

• Position based in Washington, DC.
• Hybrid schedule – employees work in the office three days per week (Tuesday – Thursday).
• Minimal travel is required.

AHLA is an equal-opportunity employer. We encourage you to apply even if your experience is not a 100% match with the position. We are looking for someone with relevant skills and experience, not a checklist that exactly matches the job description. We want to help you grow and in return, you help us grow into a stronger, more inclusive organization. We celebrate diversity and are committed to creating an inclusive environment for all employees.

EOE