Website & Digital Marketing Manager

Singer Industrial is currently seeking a Website & Digital Marketing Manager to lead the demand generation, web marketing strategy, and day-to-day operations to drive lead generation and brand-awareness. The Website & Digital Marketing Manager will play a critical role in revenue acceleration and organic growth.

Singer Industrial is seeking inspired and highly entrepreneurial people to join our fast-paced team. The ideal candidate must bring a strong entrepreneurial approach, a proven track record in driving profitable growth, a broad knowledge of current omnichannel marketing tactics and the forward-thinking ability of what's on the horizon. This is a role for a "hands-on" change agent who is not afraid to tackle new challenges - results driven, strong focus on enabling sales and margin growth, and able to think creatively.

The Website & Digital Marketing Manager will be responsible for planning and executing a digital marketing strategy. This includes paid search, remarketing/display, lead generation to drive positive ROI, new customer acquisition and brand awareness. A keen eye for details, analytics and testing is critical. As part of the cohesive marketing planning, the Website & Digital Marketing Manager is also responsible for the maintenance and cadence of website marketing and coordinating the right messages at the right time in the web lead generation funnel.

Singer Industrial is one of America's largest Industrial Distributors with a North American footprint of approximately 100 locations and over 1,400 employees. Singer Industrial strives to efficiently improve customer productivity with innovative industrial solutions, while providing employee growth and opportunity. We do this with a robust line of fluid power, hose & fittings, belts, seals & gaskets, pneumatic and automation products and field services.

The Website & Digital Marketing Manager will report to the Chief Marketing Officer and will partner with cross-functional teams to deliver a best-in-class digital marketing program. In addition;

Responsibilities:

• Ownership of website content across the portfolio of companies and websites

• Manage the day-to-day web development agency

• Optimization of current digital marketing mix to drive lead generation and brand-awareness

• Manage the day-to-day PPC agency relationship by feeding them strategic initiatives, campaigns as they relate to the broader marketing plan and KPIs

• Report out on digital marketing performance and KPIs

• Review new technologies and keep the company at the forefront of developments in digital marketing

• Work alongside other marketers and content producers to help distribute content that inform our audience

• Drive consistent, relevant traffic and leads from digital marketing

Required Skills and Experience

• Bachelor's Degree

• 5-7 years of professional digital marketing experience at a consumer/B2B company, media company, or agency

• Demonstrated success in developing, planning, implementing and optimizing digital marketing mix for a multi-brand organization

• Hands-on experience with web analytics tools and Google AdWords certified

• Hands-on experience with web analytics tools

• Self-directed and resourceful

• Build relationships and collaborate with cross-functional teams

• Confident functioning in a "start-up" environment

• MS Office

• Detail oriented with strong project management skills