Website And Digital Content Specialist

University Of Colorado Aurora , CO 80041

Posted 3 months ago

University of Colorado | CU Anschutz Medical Campus

School of Medicine, Department of Surgery

Communication Professional (Intermediate)

Website and Digital Content Specialist

Position #00754788 Requisition #17957

  • Applications are accepted electronically ONLY at www.cu.edu/cu-careers


The University of Colorado Anschutz Medical Campus seeks individuals with demonstrated commitment to creating an inclusive learning and working environment. We value the ability to engage effectively with students, faculty and staff of diverse backgrounds.

The Department of Surgery has an opening for a full-time University Staff (unclassified) Website and Digital Content Specialist position.

The University of Colorado Anschutz Medical Campus is a public education, clinical and research facility serving 4,500 students, and a world-class medical destination at the forefront of life-changing science, medicine, and healthcare. CU Anschutz offers more than 42 highly rated degree programs through 6 schools and colleges, and receives over $500 million in research awards each year. We are the single largest health professions education provider in Colorado, awarding nearly 1,450 degrees annually. Powered by our award-winning faculty, renowned researchers and a reputation for academic excellence, the CU Anschutz Medical Campus drives innovation from the classroom to the laboratory to the delivery of unparalleled patient care. Read CU Anschutz Quick Facts here.

Jobs in this career family involve development, marketing and management of messaging to both internal and external parties. Functions include marketing; advertising; communications; publications; brand management; writing; editing; proofreading; graphic design; web information architecture, development and design; web content development; electronic communications; social media; news media/relations; public relations; photography; videography; radio/television broadcasting; FCC compliance; and communication projects management.

Job Description:

The Website and Digital Content Specialist supports the development and execution of marketing strategies to promote the work of the Division of Plastic and Reconstructive Surgery and other divisions within the Department of Surgery as needed. The position will be responsible for maintaining all digital assets, enhancing and maintaining multiple websites, and assisting with the marketing needs of multiple programs. The ideal candidate would be fluent in emerging trends in branding, design, marketing, and technology and look for opportunities to implement additional strategies.

Digital Asset Management

  • Manage patient before and after photos including editing and cataloging

  • Manage marketing digital assets (images, logos, collateral, and video) including editing, cataloging, and archiving

  • Identify digital images to use for marketing collateral

Website Management

  • Collaborate with University of Colorado, UCHealth and Children's Colorado website specialists to ensure our affiliated programs remain current and dynamic

  • Develop, enhance, and maintain program-specific websites (CU Plastic Surgery, Breast Program, etc) ensuring content is current and dynamic. This includes regularly updating existing content, generating new content, creating blogs, and cross-linking to other sites, events, and news

  • Perform search engine optimization

Marketing

  • Generate marketing collateral including brochures, flyers, and email blasts

  • Utilize social media platforms to expand presence

  • Ensure brand compliance through all marketing areas

  • Prepare and present reports on marketing efforts

Salary and Benefits:

Salary is negotiable and commensurate with skills and experience.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.

Benefits: https://www.cu.edu/employee-services/benefits

Total Compensation Calculator: http://www.cu.edu/node/153125

Diversity and Equity:

Please click here for information on disability accommodations: http://www.ucdenver.edu/about/departments/HR/jobs/Pages/JobsatCUDenver.aspx

The University of Colorado Denver | Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities and all veterans. The University of Colorado is committed to diversity and equality in education and employment.

The University of Colorado Denver | Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.

Minimum Qualifications:

  • Graduation from an accredited college or university with a bachelor's degree in communications, marketing, journalism, public relations, business administration, or a directly related field from an accredited institution.

  • 1 year of professional experience in Website development and maintenance

  • Demonstrated experience in creating marketing collateral

Substitution:

A combination of education and related technical/paraprofessional experience may be substituted for the bachelor's degree on a year for year basis.

Preferred Qualifications:

  • Professional experience in marketing/communications in a higher education setting

  • Advanced skills in photography and photo editing

  • Advanced experience utilizing computer programs, specifically Microsoft and Adobe

  • Demonstrated ability to perform search engine optimization

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Communications Specialist

University Of Colorado

Posted 2 months ago

VIEW JOBS 1/12/2020 12:00:00 AM 2020-04-11T00:00 University of Colorado | CU Anschutz Medical Campus School of Medicine, Department of Medicine, Center for Women's Health Research Communications Specialist (Communications Senior Professional) Position #00002849 – Requisition #18109 * Applications are accepted electronically ONLY at www.cu.edu/cu-careers * The University of Colorado Anschutz Medical Campus seeks individuals with demonstrated commitment to creating an inclusive learning and working environment. We value the ability to engage effectively with students, faculty and staff of diverse backgrounds. The Center for Women's Health Research has an opening for a full-time University Staff (unclassified) Communications Specialist (Communications Senior Professional) position. The University of Colorado Anschutz Medical Campus is a public education, clinical and research facility serving 4,500 students, and a world-class medical destination at the forefront of life-changing science, medicine, and healthcare. CU Anschutz offers more than 42 highly rated degree programs through 6 schools and colleges, and receives over $500 million in research awards each year. We are the single largest health professions education provider in Colorado, awarding nearly 1,450 degrees annually. Powered by our award-winning faculty, renowned researchers and a reputation for academic excellence, the CU Anschutz Medical Campus drives innovation from the classroom to the laboratory to the delivery of unparalleled patient care. Read CU Anschutz Quick Facts here. Nature of Work: The Center for Women's Health Research (CWHR) performs cutting-edge research on women's health and sex/gender differences with a focus on cardiovascular disease, diabetes, and the intersection of mental and physical health. The CWHR provides women, their families, and health care providers with the information they need to make informed health decisions and is developing scientists and attracting new minds to the field of women's health and sex/gender differences research. Working closely with the CWHR team, the Communications Specialist will be responsible for managing implementation of CWHR's strategic communications plan, including social media, website, newsletter, public relations and media coverage, storytelling, presentations, conferences, events, and tracking and reporting on the effectiveness of communications efforts. The Communications Specialist will be part of the CWHR team working under the Deputy Director and collaborating with the CU Advancement, Anschutz Medical Campus and CU School of Medicine Communication teams. Examples of Work Performed: Implement CWHR Strategic Communications Plan: * Manage the development, implementation, and coordination of internal and external communications * Ensure that the CWHR brand guidelines are followed and core messages used effectively throughout marketing and communications channels and materials * Maintain the editorial calendar for all communications activities, including a content calendar and social media calendar * Maintain contact databases for media and communications activities * Develop visual assets for communications channels * Manage and track social media budget * Track the effectiveness of reach and engagement via all communications channels; monthly reporting of reach and engagement; and identify opportunities to grow reach and increase engagement Develop and manage social media and email communications: * Implement and manage the social media channels and email platform * Implement recommendations from the CWHR social media audit * Manage implementation of guidelines and protocols, as well as the social media content calendar * Manage and design paid advertising campaigns * Monitor and measure effectiveness * Organize & segment email marketing lists, design email campaigns for targeted audiences Develop, write, and communicate CWHR news and stories: * Identify, create, and communicate stories to illustrate the CWHR's mission and impact and to market events * Connect with CWHR researchers, faculty, and supporters to identify and develop story ideas * Produce a quarterly newsletter * Produce bi-weekly updates for key CWHR stakeholders * Increase reach to audiences beyond attendees by utilizing multi-media channels to share learnings and highlight activities in a timely manner * Review, revise, and periodically create new materials to introduce, promote, or share the impact of CWHR Maintain website: * Manage website content, look, and functionality * Monitor and measure website use and effectiveness Market and promote events: * Manage marketing communications and registration for all events * Digital recruitment of event participants using a full range of traditional and new media, including but not limited to electronic advertising, event marketing, website content management, integrated SEO and direct marketing, and the ability to analyze and evaluate tactics * Represent CWHR at professional and community events, as directed Collaboration and best practices: * Collaborate with Anschutz Medical Campus Communications, CU SOM Communications and others as appropriate. * Identify and implement best practices with regard to communication practices, strategies and tools. * Attend campus communications meetings and share findings with the CWHR team. * Update the CWHR Strategic Communications Plan, documentation and processes based on best practices. This description is a summary only and is describing the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and/or based on business need. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and/or hiring authority. Minimum Qualifications: * A bachelor's degree in digital marketing, marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution. * Two (2) years of successful experience in digital marketing, social media management, website management, producing and effectively marketing a newsletter, and strategic communications and marketing, including public relations, writing, and communication project management. Substitutions: A combination of education and related technical/paraprofessional experience may be substituted for the bachelor's degree on a year for year basis. A Master's Degree in digital marketing, marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution may substitute for the bachelor's degree but not for the required experience. Preferred Qualifications: * Experience in building webpages & emails using HTML & CSS and designing, creating, and managing website content * Experience in Search Engine Marketing (SEM), PPC (Pay-per-click) campaign management, social media advertising, and systems for customer management and email marketing * Master's Degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution * Google Analytics Certification and reporting experience * Design experience (photography, ads, flyers, email, etc.) * Video production experience * Health-industry experience Competencies, Knowledge, Skills, and Abilities: * Advanced knowledge of social media marketing and management * Knowledge of email remarketing strategies * Photography experience/skills * Professional-level writing abilities, including strong grammar, ability to organize information, strong editor, and creating clear and concise content appropriate for the intended audience * Able to listen attentively and capture complete and accurate information during meetings; able to maintain objectivity when collecting information * Is highly motivated, creative, energetic, and passionate about CWHR's work * Demonstrated commitment and leadership ability to advance diversity and inclusion * Exceptional public speaking and presentation skills * Can organize and prioritize multiple competing deadlines and is adept at working within a fast-paced, flexible environment * Effective organization, project management, and interpersonal skills and ability to maintain a cooperative, supportive, and productive relationship with other members of CWHR's staff, clients, partners, and university staff * Actively seeks and is receptive to feedback; willing to learn and willing to undertake personal growth and change; embraces continuous improvement. * Is open to change and new information; adapts behavior or work methods in response to new information, changing conditions, or unexpected obstacles; effectively deals with ambiguity * Establishes effective working relationships among team members. Participates in solving problems and making decisions. Actively engages team members in completing project tasks. Able to ask for help. * Strong computer and technology skills; proficient in all Microsoft Office applications (Word, PowerPoint, Excel, etc.), web design (HTML & CSS), Google Drive, Email, and Calendars. Prefer knowledge of publishing/editing software (such as InDesign, Adobe Photoshop, Canva, etc.), social media advertising tools (Facebook Ad Manager, Tweetdeck, etc.), SEO, and customer management, registration, and email marketing systems (such as CVENT/SalesForce/MarketingCloud/Mailchimp) Salary and Benefits: The hiring range for this position begins at $50,748 and is commensurate with skills and experience. This position is not eligible for overtime compensation. Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line. Benefits: https://www.cu.edu/employee-services/benefits Total Compensation Calculator: http://www.cu.edu/node/153125 Diversity and Equity: Please click here for information on disability accommodations: http://www.ucdenver.edu/about/departments/HR/jobs/Pages/JobsatCUDenver.aspx The University of Colorado | Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities and all veterans. The University of Colorado is committed to diversity and equality in education and employment. The University of Colorado | Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees. University Of Colorado Aurora CO

Website And Digital Content Specialist

University Of Colorado