Web Designer

About Us: Founded in 2022, ARB Interactive is an innovative startup offering free-to-play social gaming experiences to players across North America.

We’re committed to creating an engaging, inclusive, and collaborative work environment where creativity and innovation thrive. As a leader in the social gaming space, we are seeking a talented Marketing Web Designer to join our marketing team to enhance our online presence and elevate customer experience. About the Role:

As ARB Interactive continues to grow, we’ve identified a critical need to elevate our website and digital assets to better showcase our innovative gaming products and brand. We’re looking for a Marketing Web Designer who is proficient in Webflow and Figma to create visually engaging, conversion-focused designs that bring our gaming experiences to life while improving the user journey across all devices. With our engineering team dedicated to core product work, you’ll have full ownership of front-end marketing assets, working independently to design, test, and optimize key web elements.

In this role, you’ll report to the Marketing Program Manager and collaborate with the broader marketing team to execute our digital strategy, focusing on high-impact assets like landing pages that drive paid traffic and maintaining an engaging, SEO-optimized blog. This role is ideal for someone who loves combining creativity with data-driven insights to produce results. Key Responsibilities:

Design and develop responsive websites and conversion-optimized landing pages in Webflow that are visually engaging and easy to navigate. Translate wireframes and prototypes from Figma into beautiful, interactive designs that align with the ARB Interactive brand. Implement UX/UI best practices to create a smooth, intuitive user experience, with a particular focus on paid traffic conversion optimization.

Conduct and analyze A/B tests to optimize landing page performance and improve conversions. Use Google Tag Manager (GTM) and Google Analytics 4 (GA4) to track and evaluate site performance, implementing data-driven improvements. Maintain and update existing websites and pages as needed, ensuring consistency, accuracy, and alignment with SEO best practices.

Collaborate with the marketing team to design assets for campaigns, promotions, and new game launches. Stay current on design trends, tools, and technologies to bring fresh ideas and enhancements to our digital platforms. Who Will Love This Job:

A creative individual with a passion for Webflow and Figma who enjoys crafting engaging digital experiences. A problem-solver who can think critically about user interactions and design for optimal usability and conversions. Someone who thrives in a collaborative yet independent environment, excited to bring ideas to life and have ownership over their projects.

A designer comfortable in a fast-paced startup environment and eager to grow with the team. Requirements: Proficiency in Webflow and Figma is essential. Strong portfolio showcasing your front-end design work, including responsive web designs optimized for conversion.

Experience designing for the gaming or entertainment industry is a plus. Understanding of UX/UI design principles and best practices. Basic knowledge of SEO and website performance optimization.

Familiarity with Google Analytics 4 (GA4) and Google Tag Manager (GTM) for tracking and performance analysis. Excellent communication and collaboration skills. Perks at ARB:

Competitive salary, bonus, & equity packages 401(k) retirement plan Pre-tax health care, dependent care, and commuter benefits (FSA) Flexible medical, dental, and vision benefits for you and your family Life insurance & disability insurance Comprehensive wellness program Home office stipends Unlimited paid time off Tuition reimbursement $2000 employee referral bonus Much more Diversity Commitment: We are focused on building a diverse and inclusive team. We welcome people of all backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer.

We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Learn more at https://arbinteractive.com/