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Web Design And Development Manager

Expired Job

Case Western Reserve University Cleveland , OH 44114

Posted 2 months ago

POSITION OBJECTIVE

The Web Design and Development Manager is responsible for developing a strategic vision and direction for the school's internal and external digital presence on the World Wide Web. Reporting to the Associate Dean for Marketing and Strategic Communications, the Web Design and Development Manager will lead the school's digital strategy and goal setting in a series of coordinated web-based projects and activities that advance the overall informational and reputational goals of the school. In addition to managing the digital assets of the school's website, the manager will serve as a key advisor to members of the faculty as well advance the digital representation of it educational and research products and services on the School's website. The Web Design and Development Manager will work collaboratively with senior colleagues and key senior administrators and managers at the medical school, including the Office of External Affairs, Office of Admissions, Office of Faculty Development and Diversity, and the Office of Research and Graduate Education. In addition, the manager will work closely with the University's Office of Communications, as well as senior colleagues at the Cleveland Clinic, University Hospitals, and the Louis Stokes Veterans Hospital.

The Web Design and Development Manager also plays a key role in the development, implementation, tracking and optimization for the school's digital footprint. The manager will be responsible for creating new products for the website, including video and audio assets, and identify and implement new options for existing content on the web and social media.

ESSENTIAL FUNCTIONS

  • Lead the strategy, execution and implementation of all digital communications for the school, including web presence, transition to new content management system, analytics, and promotion of the educational programs. Identify and manage outside vendors for web development tasks, as appropriate. (30%)
  • Coordinate and manage all aspects of the website on a daily basis, using best-practices in website development and maintenance, and manage the transition of websites into a new content management system, so that the site is an engaging and important source of information for all our audiences. (25%)
  • Manage the creation of the digital editions of the publication platform being established in the office. (10%)
  • Analyze tracked user data, report on progress and success, and provide strategies for web-site optimization to grow the base of our visitors. (10%)
  • Analyze, identify and provide empirically-based recommendations regarding the current user base, specifically growing the email database and unique visitors to the school's web-based products. (5%)
  • Lead digital campaigns and track their effectiveness with the aim of improving the presence on the web and support broad communication goals that involve the monitoring, reporting, and implementation of evidence-based trends in web marketing. Conduct assessments and advise internal constituencies throughout the school on how to develop and improve content on their sites. Serve as school-wide point person for all digital initiatives. (10%)
  • Measure and report website and social media engagement. Create monthly website engagement report. (5%)
  • Collaborate across the Medical School, the university, affiliate hospitals, and with colleagues at peer institutions to drive consistent brand messaging, voice, tone and growth. (5%)

NONESSENTIAL FUNCTIONS

  • Serve as the point person with vendors for all digital marketing and media monitoring efforts, including paid online media, search engine marketing, interactive marketing, and internal/external partnerships. (2%)
  • Proactively assess and adopt emergent technologies and strategies and develop or refine programs accordingly. (2%)
  • Perform other reasonable duties and assume additional responsibilities as assigned.

CONTACTS

Department: Frequent contact with members of the school's senior leadership team and senior faculty, senior administrative staff, as well as senior colleagues in the Office of External Affairs, Office of Medical Education, Office of Admissions, Office of Research Administration, as well as the Office of Student Affairs and others as needed.

University: Contact with counterparts at the Office of Communications at the university and university IT.

External: Frequent contact with members of the media, communications officials at community-based and third-party organizations and agencies throughout the city of Cleveland, as well as local and national non-profit foundations.

Students: Some contact

SUPERVISORY RESPONSIBILITY

Supervise the three-person editorial team on the digital content components of their performance.

QUALIFICATIONS

Experience: 3 or more years of experience in an institution of higher education, healthcare, healthcare-related or nonprofit organization required. Experience in digital communications. Experience managing email, social media and/or display marketing campaigns.

Education/Licensing: Bachelor's degree required; Master's degree preferred.

REQUIRED SKILLS

  • Passion for digital and content strategy and associate analytics.

  • Strong editorial and editorial judgment.

  • Demonstrated experience and proven results in media relations across multiple media platforms and through multiple media channels.

  • Fluent in social media.

  • Familiarity with Photoshop, iMovie, Final Cut Pro and Acrobat a plus.

  • Ability to manage multiple tasks on deadline and operate in a busy, real-time work environment.

  • Ability to work independently as well as collaboratively.

  • Excellent interpersonal skills.

  • Problem solver with a mature outlook.

  • Flexibility coupled with good project management skills.

  • Must adhere to the highest standards of professional behavior.

  • Ability to meet consistent attendance.

  • Ability to interact with colleagues, supervisors, and customers face to face.

WORKING CONDITIONS

General office environment. Must be able to work occasional nights and weekends.

Diversity Statement

In employment, as in education, Case Western Reserve University is committed to Equal Opportunity and Diversity. Women, veterans, members of underrepresented minority groups, and individuals with disabilities are encouraged to apply.

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Reasonable Accommodations

Case Western Reserve University provides reasonable accommodations to applicants with disabilities. Applicants requiring a reasonable accommodation for any part of the application and hiring process should contact the Office of Inclusion, Diversity and Equal Opportunity at 216-368-8877 to request a reasonable accommodation. Determinations as to granting reasonable accommodations for any applicant will be made on a case-by-case basis.

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Web Design And Development Manager

Expired Job

Case Western Reserve University