Web Content Strategy Spec

Shared Services: Digital Experience- (Full-Time, Day Shift, Hybrid) -

Job Summary: The Web Content Strategy Specialist is responsible for strategic editorial thinking and producing a high volume of digital marketing content.

Creates, edits, and optimizes high-profile web content for clients across the organization. Supports the development and execution of content strategy and guidelines, champions user interests and shapes the organization's voice online with the guidance of the Web Content Strategy Manager. Assists with multiple projects, collaborates with project teams, and skillfully works to meet the needs of a large organization. Performs other duties as needed.

Education and Experience: Bachelor's degree in Communications, Marketing, Journalism, UX, Business or related field required.

Three years of experience in web content development required. Experience may be considered in lieu of degree.

Knowledge and Skills: Solid understanding of healthcare marketing communications and academic marketing communications.

Strong writing skills related to search engine optimization. Solid understanding of marketing communications. Understanding of conversion rate optimization, UX, information architecture and best practices for mobile.

Knowledge of storytelling techniques in multiple formats. Able to read; write legibly; speak in English with professional quality; use computer, printer, and software programs necessary to the position (e.g., Word, Excel, Outlook, PowerPoint). Operate/troubleshoot basic office equipment required for the position. Able to relate and communicate positively, effectively, and professionally with others; work calmly and respond courteously when under pressure; collaborate and accept direction.

Able to communicate effectively in English in person, in writing, and on the telephone; think critically; manage multiple assignments effectively; organize and prioritize workload; work well under pressure; problem solve; recall information with accuracy; pay close attention to detail; work independently with minimal supervision. Able to distinguish colors as necessary; hear sufficiently for general conversation in person and on the telephone and identify and distinguish various sounds associated with the workplace; see adequately to read computer screens, and written documents necessary to the position.

Licensures and Certifications: None.