Web Content Manager

Keybank National Association Cleveland , OH 44114

Posted 6 months ago

Job Description:

POSITION TITLE: Web Content Manager

JOB BRIEF (PURPOSE)

The Web Content Manager will collaborate with stakeholders and partners to create and execute an exceptional online experience. Excellent understanding of web content management, analytics, user interface design and usability is necessary.

ESSENTIAL JOB FUNCTIONS

Strategy

  • Determine strategy and approach for new products, services or campaigns within his/her section of Key.com, and supports other marketing campaigns with appropriate landing pages

  • Determine possible solutions, creates requirements, and gathers information leveraging people within Key or partner agencies or from research/competitive analysis

  • Stay on top of trends and consumer expectations for web experiences by reading industry reports and completing competitor analysis; watches for new innovations across all type of websites

  • Proactively conduct and communicate industry research in order to stay current on best practices in digital marketing and web user experience, competitor user interface designs, and emerging technologies.

Partnership

  • Act as a consultant, providing direction on best practices for online experience solutions to internal clients and partners

  • Proactively meet with partners to advise, schedule, and manage projects and content updates for key.com

  • Collaborate with partners within user experience, design, project management, marketing technology, analytics, product management and compliance

  • Communicate page strategy and requirements to the Web Content Specialist(s), who creates the pages within the content management system, SDL Tridion

Project Management

  • Review web page content, navigation, functionality, look and feel that supports internal partners' business objectives while maintaining compliance with website standards, including Key's own guidelines, WC3 and ADA

  • Execute strong attention to detail when reviewing pages in development & testing environment

  • Develop processes to ensure publishes go according to plan without negatively affecting other areas/functions of the website

Reporting & Analysis

  • Determine key performance indicators and online/offline conversion points, documents website analytics requirements, and partners with web analytics team to provide standard reporting and interpretation to partners

General

  • Proactively drive issues / defects to resolution

REQUIRED QUALIFICATIONS

  • Bachelor's Degree preferred in web development, marketing or related field

  • Minimum 4 years previous work experience in website management and/or digital marketing field

  • Excellent interpersonal skills, relationship management skills, problem-solving and decision-making skills

  • Proven ability to provide insights and recommendations to partners and stakeholders on the best approach to meeting digital marketing goals

  • Strong knowledge of HTML and experience with web content management systems, specifically component-based systems. SDL Tridion preferred.

  • Strong understanding of web marketing concepts including search engine marketing, search engine optimization, knowledge of industry online best practices and web standards

  • Proven ability to recognize and edit effective web content to create compelling online experiences

  • Ability to synthesize results and combine with overall Key.com or campaigns results

  • Cultivates and thrives in a creative, energetic, innovative and exciting environment

  • Ability to effectively manage and execute numerous projects simultaneously with minimal supervision

  • Interest in and aptitude for understanding the business, and a positive, 'can-do' attitude

  • Ability to take initiative, negotiate effectively and build productive relationships with business partners

  • Effective verbal and written communicator, able to communicate with a variety of audiences and management levels, and translate business requirements into technical requirements

  • Ability to work both independently and as a member of a team

PREFERRED QUALIFICATIONS

  • Effective analytical techniques and use of web analytics tools, such as Adobe Analytics

  • Proven experience in client servicing and vendor/agency management

  • Familiarity with mobile/responsive website principles and Javascript

  • Experience with a project management tool, such as WorkFront

COMPETENCIES/SKILLS

  • Creative thinking

  • Visionary thinking

  • Show strong initiative and be a driver

  • Organized

  • Detail oriented

  • Champion Change and Innovation to affect strong sense of urgency

  • Manages Execution

  • Build and Sustain Effective Relationships with Stakeholders

  • Negotiates Effectively

  • Client Focus

  • Strategic Agility

  • Business Acumen

  • Organizational Savvy

  • Leads Courageously

  • Drive for Results

EQUIPMENT USED

PC, telephone, multiple MS Office and web-based applications, remote access software

TRAINING REQUIRED

Training will consist of on the job activities with the direction of management. Additional formal training will be provided as required to maintain or enhance performance and professional development.

JOB LOCATION

Cleveland, Ohio

FLSA STATUS:Exempt

KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
35026BR


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Web Content Manager

Keybank National Association