Web And Social Media Engagement Analytics Manager

Pwc Baltimore , MD 21203

Posted 6 months ago

A career in Sales and Marketing, within Internal Firm Services, will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You'll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC's brand and services as well as contribute to and evaluating our pricing strategies in the marketplace. Our Sales and Marketing Operations team is client centric and strategises to distinctively position PwC's brand in the marketplace and facilitate long term revenue growth. As part of our team, you'll help with the team to report, maintain, and analyse data within customer relationship management systems.

Responsibilities

As a Manager, you'll work as part of a team of problem solvers with extensive consulting and industry experience, helping our clients solve their complex business issues from strategy to execution. Specific responsibilities include but are not limited to:

  • Proactively assist in the management of a portfolio of clients, while reporting to Senior Managers and above

  • Be involved in the financial management of clients

  • Be actively involved in business development activities to help identify and research opportunities on new/existing clients

  • Contribute to the development of your own and team's technical acumen

  • Develop strategies to solve complex technical challenges

  • Assist in the management and delivering of large projects

  • Train, coach, and supervise staff

  • Keep up to date with local and national business and economic issues

  • Continue to develop internal relationships and your PwC brand

Job Requirements and Preferences:

Basic Qualifications:

Minimum Degree Required:

High School Diploma

Minimum Years of Experience:
4 year(s)

Preferred Qualifications:

Degree Preferred:

Bachelor Degree

Certification(s) Preferred:

Certification in Digital Media and/or Social Media, Certification in measurement analytic tools

Preferred Knowledge/Skills:

Demonstrates extensive knowledge and/or a proven record of success managing externally facing marketing campaigns including the following areas:

  • Social media platforms (e.g., Twitter, LinkedIn, YouTube, Google+, Instagram, Pinterest, Tumblr), as well as agility to adapt to new platforms as they come online;
  • SEO measurement and optimization tools such as Conductor Searchlight, Google Analytics, Adobe Analytics;
  • Web performance measurement tools such as Adobe Analytics, Google Analytics;
  • Competitive positioning in order to contribute to the development of messaging and marketing strategies; and,
  • Digital marketing KPIs, analytics and measurement.

Demonstrates extensive abilities and/or a proven record of success helping to form B2B digital marketing strategies, including the following areas:

  • Delivering performance data on digital marketing programs aligned with firm priorities;
  • Informing teams through data on the value of cross channel strategies to increase reach and visibility with potential buyers of our services;
  • Collaborating with various members of leadership within various functional groups such as marketing, sales, and sourcing teams;
  • Understanding of Content Management Systems and digital marketing; and,
  • Identifying digital marketing trends and industry-leading practices, applying new thinking and innovation to digital marketing programs.

All qualified applicants will receive consideration for employment at PwC without regard to race; creed; color; religion; national origin; sex; age; disability; sexual orientation; gender identity or expression; genetic predisposition or carrier status; veteran, marital, or citizenship status; or any other status protected by law. PwC is proud to be an affirmative action and equal opportunity employer.

For positions based in San Francisco, consideration of qualified candidates with arrest and conviction records will be in a manner consistent with the San Francisco Fair Chance Ordinance.


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Web And Social Media Engagement Analytics Manager

Pwc