Web Analytics & Testing Director

Become a part of the Young Living family!

Young Living is a universally known, household name that is revered and respected for the countless benefits it brings to humanity. Propelled by the world's purest essential oils and oil-infused products, along with our passionate commitment to empowering individuals to whole-life wellness, we champion the modern essential oil movement. A global, purpose-driven wellness revolution is underway, and Young Living leads the charge.

Working at Young Living

Our community of wellness started small in 1993, when  D. Gary Young  and Mary Young developed their first organic herb farming and distillation operation. After establishing Young Living in 1994, the Youngs developed its groundbreaking Seed to Seal process, which preserves the integrity and potency of essential oils through every step of the production process.

We believe every person has the right to wellness. It transcends all and has the power to unite us as members of the same human family striving for the same happiness. It is part of the reason we are passionate about making everyone feel included, welcome, and respected. Regardless of age, race, color, religion, sexual orientation, gender identity, national origin, physical or mental disability, ancestry, protected veteran status, or any other characteristic protected by local law, all are welcome in the Young Living family.

Summary

The Director of Site Analytics and Testing at Young Living Essential Oils holds a pivotal role in fueling the company's growth and enhancing conversion rates through data-driven insights and experimentation. This position involves leveraging data analytics to understand and optimize the performance of the company's online platform, diving deep into customer behavior to uncover opportunities for improvement.

As a subject matter expert in Web Analytics and A/B testing, the Director drives a culture of experimentation and continuous improvement within the team, instilling best practices and providing regular coaching sessions. Their efforts directly contribute to the enhancement of Young Living Essential Oils' E-Commerce business, playing a critical role in achieving and surpassing growth targets and maximizing conversion rates.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

• Gather, structure, and analyze data to understand performance and customer behavior across various online platforms. Drive e-commerce, lead generation, and other key growth engines through data-driven insights and optimization efforts.

• Develop, maintain, and troubleshoot integrated systems for collecting, managing, and reporting web data, advertising sales, and metrics using tools such as BigQuery, Google Analytics, and Amplitude.

• Set A/B testing strategy, including identifying, testing, and implementing A/B tests across all international and corporate websites. Establish supporting processes to ensure reliable and high-value outcomes.

• Collaborate with reporting teams to create actionable insights and empower web teams to optimize online customer experience and conversions.

• Analyze online traffic channels, user behavior, customer journey, multi-channel attribution, and sales funnel conversions.

• Provide clear, concise, and credible insights to boost customer conversion rates, basket size, and sales, suggesting A/B tests to reduce friction points in the customer journey and enhance overall experience.

• Lead site tagging strategy and execution, including the design of event flows to capture relevant data points.

• Establish data governance standards and best practices to ensure data integrity and quality. Develop an ongoing governance methodology for prioritizing work aligned with business objectives.

• Respond to ad-hoc requests for insights, dashboards, and data analysis.

• Partner with cross-functional stakeholders to share capabilities, expertise, and insights, facilitating trainings to enhance organizational knowledge.

• Monitor, analyze, and report on industry and competitor performance, trends, and macro events to identify opportunities and explain e-commerce performance.

• Maintain a calendar and long-term A/B testing plan to guide experimentation efforts effectively.

Knowledge, Skills, and Abilities

• Proven experience in web analytics, A/B testing, and data analysis within an e-commerce or digital marketing environment.

• Expertise in tools such as BigQuery, Google Analytics, Amplitude, and other relevant analytics platforms.

• Strong understanding of statistical analysis and experimental design principles.

• Excellent communication and presentation skills, with the ability to convey complex data insights in a clear and actionable manner.

• Demonstrated ability to collaborate effectively across teams and influence stakeholders at various levels of the organization.

• Detail-oriented with strong problem-solving skills and the ability to thrive in a fast-paced, dynamic environment.

• Experience in project management and prioritization, with the ability to manage multiple initiatives simultaneously.

• Knowledge of web development technologies and tagging methodologies is a plus.

Supervisory Responsibility

This position does not supervise employees.

Work Environment

This job operates in a professional office environment. The role routinely uses standard office equipment such as a laptop, desktop, smartphone, photocopiers, shredders, and filing cabinets. The noise level in the work environment is usually moderate. Essential oils are worn and/or diffused in the work environment.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is required to use manual dexterity to operate computers and controls. This individual is frequently required to stand, talk, and hear. Specific vision abilities of this job include close vision and ability to adjust focus. The employee is required to type and lift office supplies up to 20 pounds. The employee must be physically able to tolerate the scent of essential oils worn or diffused.

Position Type/Expected Hours of Work

This position requires the incumbent to be physically present at the assigned worksite. The regular schedule is from 8 a.m. to 5 p.m., with an hour lunch, Monday through Friday. Occasional evening and weekend work may be required as job duties demand.

Education and Experience

Bachelor's degree from a four-year college or university,

5+ years of related experience and/or training, 2+ years supervisory experience.

An equivalent combination of education and experience may be substituted for this requirement.

Additional information

Young Living is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.