At a glance:
At Spectrum Enterprise, our goal is to foster an engaging work environment that encourages our team members to reach their full potential. We promote a culture of excellence that celebrates diversity, innovative thinking and dedication to consistently exceeding client expectations.
Spectrum Enterprise is a national provider of fiber-based technology solutions that believes connectivity is fundamental to the progress of every organization. We are committed to helping our clients achieve their business goals by providing the digital infrastructure that enables them to outperform. Our portfolio includes fiber Internet, Voice, Video, TV and cloud Infrastructure solutions as well as network and managed services. For more information visit enterprise.spectrum.com.
As the Senior Content Manager of Technical Analytics Implementation, you accelerate company growth through decisive leadership of the Web and Marketing Technology team. You are passionate about maximizing the department by serving as the implementation process owner for the Adobe Analytics, DTM, Launch, GTM and Google Analytics platforms.
You have a keen ability for identifying roadblocks and overcoming obstacles to increase growth while reducing marketing costs. You successfully complete projects through team collaboration and the coordination of resources. You thrive in an office environment and travel as needed to complete company objectives. You report directly to the Solutions Architect for goals, guidance and assistance.
Competitive Salary with Bonus
Health, Vision and Dental Insurance
100% Company Match 401(k) up to 6%
Company Funded Retirement Accumulation Plan for an additional 3%
Pretax Child Care Spending Account
Paid Holidays, Vacation Days, Personal Days and Sick Days
Employee Discount on Spectrum Services
What you will do:
Discover web and marketing insights by implementing all functional capabilities of Adobe Analytics, DTM, Launch, GRM and Google Analytics.
Improve web and marketing efforts by following end-to-end architecture and implementing analytics platforms and individual analytics improvement projects.
Enhance data quality by validating and troubleshooting information as needed.
Influence architecture and business processes by providing analytics and data technology and functional through leadership.
Maximize the department by leading hands-on tagging and collaboration with teams of developers and analysts.
Promote future success by learning and developing advanced marketing technology and VOC platform management.
Communicate with senior leadership by developing custom reports using Adobe Analytics and Report Builder
Required keys for success:
Track record of creating and following measurements plans, BRDs, SDRs, technical specifications, variable mapping and quality assurance documentation
Proven experience as the technical lead in implementation and support of Adobe Analytics, Data Workbench, Google Analytics, Dynamic Tag Manager (DTM), Target, Audience Manager and other analytics and data platforms
Expertise and hands-on development experience with Adobe Analytics
Experience with key features of Adobe Analytics including visitor ID service, eVars, s.props, success events, merchandising variables, VISTA rules, SAINT Classifications, raw data feeds, pathing/fallout, segmentation and marketing channels
Administration experience with Adobe Analytics and Google Analytics
Familiar with VOC, heat mapping, session replay platform and data management
History of implementing analytics on native mobile apps for iOS and Android
Proficient in analytics and tagging quality insurance processes and managing analytics tags with a tag manager such as Dynamic Tag Manager, Adobe Launch, or GTM
In-depth understanding of all aspects of Adobe Analytics to make sense of online behavior data including pathing analysis, cohort analysis, segmentation, sequential segmentation and analysis, e-commerce product variables, merchandising variables, SAINT Classifications, rules, attributions and virtual report suites
Understanding of digital marketing, advertising concepts and terms and common web and e-commerce metrics and definitions
Knowledge of web and mobile development frameworks and languages
Adept at explaining web analytics data collection methods, processing and reporting to train others
Excellent analytical, organizational and problem-solving skills with the ability to handle multiple tasks, changing priorities and tight deadlines
Proven track record of assessing a problem and determining an effective course of action with sustainable solutions
Exposure to web diagnostic tools like Adobe Digital Pulse Debugger, Developer tool, Omnibug, Charles Proxy or Firebug
Knowledgeable of Agile development methodology
Effective written and spoken English communication skills with all levels of an organization
How you will stand out from the crowd:
Three or more years of experience working with SQL databases and BusinessObjects reporting tools
Five or more years of web analytics with clickstream experience implementing web analytics using Adobe Analytics, Webtrends, Google Analytics or any other web analytics tool
Ten or more years of relevant technical experience in digital marketing, consulting or media
Willingness and desire to learn and teach
Experience authoring, editing and presenting technical and business requirements and marketing briefs
History of working with and managing distributed teams including off-shore members and digital agencies
Active participation in analytics and other Adobe and Google communities
Proficient with Microsoft Excel and PowerPoint
Data mining skills using Python R, SQL, SPSS or SAS
History of managing native and API integrations of analytics and marketing tag implementations
Track record of setting up and managing data feeds into Adobe Analytics
Ability to work independently and in a group with minimal directions from senior leadership