VP, Vertical Marketing

Dataminr New York , NY 10007

Posted 2 days ago

Type: Full Time

Min. Experience: 15+ years

Who we are:

We are Dataminr, the leading company that turns social media into real-time, actionable alerts. Our ability to find and deliver information faster than any traditional source has completely revolutionized how critical, relevant and actionable information reaches the news, finance, public sector and corporate security industries.

We are one of the most exciting companies to work for and have been referred to as the "super tool of journalists and hedge funds" while also receiving numerous accolades from professionals in both the corporate security area and public sector. We've been named to CNBC's Disruptor 50 list in 2014 and 2016, the Forbes FinTech 50 list in 2016, added to the AlwaysOn Global 250 Top Private Companies list and received an invitation to speak at the World Economic Forum.

Headquartered in New York City and nearing 400 employees, Dataminr provides a challenging and dynamic environment where everyone feels that they have the freedom to be innovative, impactful and influential. Our culture promotes team interaction, work-life balance and the sharing of information and ideas because it empowers us to do our best work and have fun. If you want to be a part of the most interesting and exciting high-growth tech company in New York, please keep reading!

Who you are:

You're an experienced marketing leader with a proven track record developing and delivering B2B marketing programs that drive revenue-impacting results. You have an expert understanding of the sales and product pipeline and the role of marketing at each stage of the opportunity funnel and the client expansion path, with particular expertise in demand generation.

You're an exceptional manager and developer of talent. You know what it takes to inspire, engage and drive a dynamic and high performing marketing team.

You're strategic but love to get into the details. You have experience working closely across Sales, Product, Customer Success, and Engineering teams to deeply understand a product and translate it into programs that drive great results. You have an ability to understand a wide array of disparate target audiences and their respective motions, focusing on mapping the right messages with the right buyers.

As the VP, Vertical Marketing, you will report to the EVP, Marketing & Communications and serve as a key marketing leader in our fast-growing SaaS business. You will lead a team of 6-9 vertically-aligned marketers responsible for programs targeted at the full set of customer segments across our diverse set of vertical markets and sub-industries.


  • Marketing Strategy: Contribute to overall company strategy from a Marketing perspective; Lead a team to build and optimize audience- and industry-specific marketing plans and budgets to support revenue objectives; Partner across geographies to build plans that drive success; Ensure consistent message, voice, and experience across customer segments and marketing touchpoints

  • Campaign Management: Create demand generation campaigns that deliver results in line with sales targets; Evaluate and optimize our existing nurture campaigns and funnels; Propel prospects through the buying journey from awareness to close, and then to expansion; Keep the team focused on priorities, maintaining momentum and meeting campaign deadlines and goals

  • Innovation & Measurement: Support a test-and-learn strategy for marketing programs and activities, incorporating learnings from successes as well as "failures" into future programs and across verticals; Make data driven decisions while bringing creativity and big ideas to the table; Work closely with Integrated Marketing on analytics and reporting

  • Team Building: Manage and develop existing talent for a team of 6-9, inspiring and driving teams to reach optimum performance; Build capabilities and establish goals to deliver results quarter over quarter, year over year; Engage and support talent and career development; Hire and develop new talent as the organization scales

  • Collaboration: Build strong relationships and be accountable in front of groups across Marketing, Sales and Product to drive results;

  • Leadership: Serve as a critical partner and leader within the Marketing function and across the company

Desired Skills and Experience:

  • 15+ years experience in B2B marketing, preferably for a global SaaS software company

  • 5+ years experience managing a high-performing team

  • Solid track record of successfully scaling marketing efforts in a growth-oriented company

  • Experience successfully driving the creation of comprehensive marketing plans, aligning campaigns and strategies to hit target goals-- including MQLs, contribution to pipeline and ROI

  • Experience building marketing programs to support client growth at the enterprise level

  • Strategic thinker with ability to execute

  • Organized and methodical; Process-oriented

  • Track record of success juggling requests from multiple stakeholders; Ability to be flexible and operate in a fast-moving environment

  • Proven ability to successfully articulate and address complex business issues concisely

  • Resourceful creative thinker with proven experience in developing new marketing ideas and strategies

  • Ability to consume and understand data, turning it into insight driven decision making to drive clear results and optimization

  • High degree of customer orientation and focus

  • Knowledge of Pardot or other marketing automation platforms

Our offering of competitive benefits and perks include:

  • Company paid benefits for employees and their dependents, such as medical, dental, vision, disability and life

  • Flexible spending account to be used for out-of-pocket medical, transit, parking and dependent care expenses

  • 401(k) savings plan

  • Generous leave

  • Daily catered lunch

  • A kitchen fully stocked with snacks and beverages

  • Discounted Gym Membership

and this is just to name a few!

Dataminr is an equal opportunity and affirmative action employer. Individuals seeking employment at Dataminr are considered without regards to race, sex, color, creed, religion, national origin, age, disability, genetics, marital status, pregnancy, unemployment status, sexual orientation, citizenship status or veteran status.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Director Vertical Marketing

Sterling Testing Systems

Posted 2 days ago

VIEW JOBS 6/21/2018 12:00:00 AM 2018-09-19T00:00 Director of Financial Services & Healthcare Marketing Reports Into: VP Industry Marketing Position Location: New York region Travel Component: Minimal (10 % travel may be required to successfully fill this role) We're a high growth, innovative company and number one in the world when it comes to global background screening. Our industry-leading services, SaaS solutions, and expertise inspire better people decisions for a safer, more productive world. We're moving fast to disrupt an industry by creating the simplest, most engaging experience for organizations and their candidates. We may sound like a start-up, but we are well-established and financially stable, continuously investing in our talent, cloud-based products, and new technologies. We have great people here and are looking for more. Come join us – you will love it! www.instagram.com/sterlingts_ www.linkedin.com/company/sterling-talent-solutions www.facebook.com/SterlingTS/ Industry Marketing plays a critical role for Sterling and sets the marketing strategy for priority verticals to grow revenue and increase global brand equity. This new and important role will focus on Healthcare and Financial Services verticals, and lead efforts to design, develop and deploy compelling messaging, go-to-market and demand generation strategies aligned to business objectives. This collaborative, high-profile role is a blend of strategic planning and "roll-up-your-sleeves," results-focused marketing that will work closely with product managers, sales, account managers and marketing colleagues in a fast-paced environment. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into compelling, differentiated, industry-specific benefits for customers, sales and account managers is essential. The position requires significant initiative and drive along with superior marketing, strategic thinking, communications, writing and analytical capabilities. The successful candidate is a proven, seasoned leader with experience in vertical marketing who has the ability to influence and motivate others, make their voice heard at executive levels and bring new ideas to the table. Key Responsibilities/Accountabilities: * Develop the marketing strategies and tactical plans for Healthcare and Financial Services to successfully market products and services and achieve revenue and business goals including target market segmentation, prioritized opportunities, GTM strategy and demand marketing initiatives. * Define and create messaging and content including use cases, detailed buyer/user personas, customer lifecycle messaging, differentiated value propositions, field communications and sales enablement readiness in partnership with product management. * Work with the sales, account management and product teams to identify appropriate campaign strategies that will optimize customer buying behavior and drive revenue. * Product Launches and Releases – Work closely with product, engineering, and marketing to develop and execute launch plans for product enhancements and new products, focused on sales and account management enablement. * Competitive & Market intelligence – Be an expert on your buyers, how they buy, and their buying criteria; create personas and understand audience segmentation; be an expert on your competition and how to beat them. Develop competitive benchmarking and content to position against other platforms. * Demand Generation – Work closely with the demand generation team to develop the ideal digital/web content strategy and positioning for multi-channel outbound and inbound programs. Ensure product narratives are brought to life through integrated campaigns that drive pipeline and support revenue goals. * Thought leadership & Customer Advocacy- Manage thought leadership content and strategy, knowledgeable about the market, product line and value, and manage customer success stories, testimonials and references and thought leadership content strategy. Job Requirements: * ~10 years of experience in product, vertical, and/or demand generation marketing delivering highly successful buyer/user acquisition and engagement strategies, ideally focused on B2B, SaaS and/or PaaS for Financial Services and/or Healthcare clients. * Top-notch market researcher: You get to know your market, customers and competition better than anyone, and you integrate this information into your growth strategies, SEO keywords and sales enablement initiatives. * Master storyteller and communicator: You can craft a compelling story across different channels for different audience segments – and you know how to match the message to the medium both internally and externally. * Tenacious project manager: You drive action as a great collaborator and master simplifier. You never stop pushing towards clarity, quality in delivery and exceptional results. You prioritize high impact activities with conviction and keep complex projects moving forward with cross-functional teams. * You're crazy-good at articulating the essence of products and the value they create for customers. You can develop a strong messaging hierarchy and effective content strategy. You're passionate about writing – even technical stuff. * Scrappiness: You never hesitate to roll up your sleeves and tackle something hands-on, you're resilient and persevere when others may fall away. * BA/BS degree in marketing or related field required, MBA a plus. What's in it for you? You'll Grow. Make an Impact. Build Community. * Individually and as a culture, you will have the freedom to create and grow professionally. * Generous benefits packages only sweeten the experience. * GREAT Paid Time Off with rollover and donations program * Competitive compensation and opportunity for advancement. * Health Club Discount * 401k with MATCH * Company Vacation House * Flexible Work Schedules * Philanthropic Opportunities Equal Employment Opportunities at Sterling Talent Solutions Sterling Talent Solutions is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Sterling believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace. Sterling Testing Systems New York NY

VP, Vertical Marketing