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VP, Product Marketing

Expired Job

Tapad New York , NY 10007

Posted 5 months ago

Product Marketing at Tapad means understanding the marketplace and ensuring our products are a clear and innovative solution for that marketplace. Product Marketing drives the input to product development with market intelligence, competitive analysis, product value mapping and feature prioritization. Product Marketing also drives product success with market strategy, product positioning, packaging, pricing, sales enablement and external communication. This team provides the voice of product and works cross-functionally with Product Management, Corporate Marketing, Sales and Sales Support to ensure that voice is heard. In short, Product Marketing teaches our customers - and our industry - about the power of identity-powered applications spanning advertising, marketing and sales. If you are a thoughtful and dynamic self-starter who thrives in an environment of open-ended possibility, then we want you!

As the team's decision maker, you will set the vision and process for the team. As the player/coach, you'll demonstrate and execute against the team's goals and ensure delivery of quality projects. You'll work intimately with cross-functional leads to ensure that Product Marketing is a high-functioning team.

When you work with us, you matter. We ask our employees to make an impact, and feel it is only right to give a lot in return. We offer every employee a 401k with matching, generous parental leave, and unlimited PTO. We believe if you're sick, feel like you're getting sick, or just need a personal day, you should take that time to get better. We have free lunch every Wednesday, free bagels every Friday, and a free and open hierarchy every day. We hire slow and smart, making sure our office is full of individuals who can teach and learn from one another.


  • Lead a team of marketplace experts on ad tech/mar tech, monitoring industry trends and competitors

  • Lead the adoption of Tapad solutions with compelling positioning, naming, and key selling points that clearly articulate and differentiate Tapad in the marketplace

  • Set the framework and ensure quality execution of sales enablement materials including pitch decks, case studies, sales sheets, white papers, and more

  • Work in concert with corporate marketing to enforce brand guidelines and ensure a consistent voice within the business unit

  • Own and lead Tapad customer advisory board. From customer and market, influence product strategy and product roadmap development with Product Management

  • Manage go-to-market plans for new products across functional teams including Sales, Sales Development, Client Services, and Corporate Marketing to achieve financial goals

  • Create and execute programs and materials that foster thought leadership in the industry

  • Manage internal and external (e.g. contracted) product marketing, design and copywriting resources

  • Build a team and mentor product marketers


  • 5+ years of experience in Product Marketing leadership, Commercialization, or other relevant roles

  • Strong understanding of the digital ad ecosystem and emerging technologies

  • Experience leading a team analyzing products, customers, market dynamics and opportunities

  • Superior written and verbal communication skills

  • Ability to understand complex technical capabilities and translate it into clear and concise value-based positioning in a rapidly changing marketplace

  • Possess creative flair to bring fresh ideas into product positioning, packaging and pricing

  • Superb project management skills

  • Self-motivated, efficient multitasking with an ability to thrive in a fast-moving environment

Tapad is proud to be an equal opportunity employer and will consider all qualified applicants regardless of age, sex, race, religion, national origin, sexual orientation, gender identity, marital or family status, disability, or any other legally protected status.

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VP, Product Marketing

Expired Job