VP, Product Marketing

Iron Mountain Incorporated Boston , MA 02298

Posted 2 weeks ago


Founded in 1951, Iron Mountain Incorporated (NYSE: IRM) is a Fortune 500, global leader in storage and information management services. Iron Mountain is committed to storing, managing and transforming what our customers value most, from paper records to data to priceless works of art and culture. Providing a full suite of solutions records and information management, data management, digital solutions, data centers and secure destruction Iron Mountain enables organizations to lower storage costs, comply with regulations, recover from disaster, and protect their data and assets from a complex world. Visit the company website at www.ironmountain.com for more information.

Iron Mountain enables 94% of the Fortune 1000 to smartly and securely manage their physical and digital information assets. With unmatched innovation and collaboration, our teams create information management solutions for our customers data, no matter what format, location or lifecycle stage its in and no matter where its kept. We are more than 25,000 people strong and growing. Weve been a trusted records management leader since 1951.


The vice president of product marketing is responsible for creating Iron Mountains product and solution go-to-market strategy and overseeing execution for the entire portfolio of offerings, including products, services and solutions. He or she will oversee the global product marketing of the companys offerings for Digital Transformation, Information Management, Secure Storage and Secure Destruction. This role will partner closely with Business Unit General Managers, Product Management, Engineering, Press and Analyst Relations, Sales and Sales Enablement, and Demand Generation.

Reporting to our Sr. Vice President of Global Marketing, you will define and execute the product marketing positioning, messaging and go-to market strategy that enables growth in Iron Mountains core and emerging solution offerings.Key objectives include:

  • Develop and drive the portfolio value proposition to increase solution and cross-selling of Iron Mountains capabilities

  • Launch and grow strategic solutions and programs, especiallydigital solutions such as Iron Cloud, Data Center, Iron Mountain Insight, Workflow and Information Governance Solutions

  • Partner with our communications team to inspire media, analyst, and influential communities to admire and publicize Iron Mountains ability to evolve and be an industry leader

  • Help shift Iron Mountains position from the trusted guardian of physical assets to a leader in digital transformation services

As a senior marketing leader, you enjoy the opportunity to work with and influence all levels of the organization. You are passionate about products and leading and championing the Iron Mountain portfolio and extending its relevance and impact to a new generation of customers.

Successful measures can include:

  • Revenue

  • Gross margin

  • Year-over-year growth in pipeline

  • Retention rate

  • New logos

  • Time to market

  • Placement in key industry analyst reports (eg Gartner MQ)

  • MBOs including key stakeholder satisfaction with teams operation, completion of core tasks on time and on budget


Primary Responsibilities include:

  • Translate the companys business objectives, market opportunities and portfolio of offerings into a formal, cohesive go-to-market architecture

  • Create a portfolio architecture aligned with the business strategy, and oversee portfolio strategy and rationalization

  • Partner with leaders across the business (e.g. sales, product, solution, industry, services or channel management) to design an aligned set of strategies, tactics and resources that achieve corporate objectives

  • Provide insight and support to company leadership to inform the identification and development of new offerings (products, solutions or services)

  • Understand target buyer needs, market trends and the competitive landscape

  • Build the go-to-market plan to support and grow the portfolio of offerings, including prioritizing and aligning target audiences, developing effective messaging and building content architecture

  • Partner to create a sales enablement plan and oversee marketing contributions to drive sales adoption of the portfolio

  • Oversee launch planning for new offerings including an enterprise-wide process and template that incorporates products, solutions and services where applicable

  • Partner with internal resources and external agencies tasked with creating effective content for Web sites, campaigns and sales enablement

  • Provide leadership, direction and mentoring to guide the marketing staff in its day-to-day activities

  • Formalize processes, measurement tools and reporting structure to support the portfolio marketing teams goals

  • Conduct routine assessments of the organizations go-to-market processes and address gaps in performance

  • Manage the hiring, development and retention of portfolio marketing talent

Position Requirements:


  • Bachelors degree required

  • Masters degree/MBA preferred


  • Ten to 15 years of professional b-to-b experience motivating and leading a diverse and distributed marketing team;

  • Substantial global leadership and launch experience

  • Seven to 10 years of advanced experience with product line or business unit management strongly preferred

  • Formal leadership experience overseeing a complex marketing budget

  • Demonstrated success influencing C-level executives and cross-functional leaders

  • Strong background in business analytics, measurements and dashboards

  • Demonstrated skills in messaging and positioning offerings

  • Experience developing thought leadership to enhance a companys reputation in terms of expertise and innovation


  • Strong business acumen

  • Ability to navigate culture and politics across multiple functions to establish buy-in for go-to-market strategy

  • People management, including the ability to build and grow a team and work with diverse skill sets and backgrounds

  • Strong administrative and management skills, including the ability to prioritize multiple projects, programs and objectives

  • Ability to translate quantitative data into actionable recommendations

  • Critical thinking and capacity for original thought

  • Ability to listen and interpret needs

  • Excellent written and verbal communication skills

  • Strong presentation skills

  • Financial analysis

  • Management of budget and resource allocation to support success and efficiency

  • Messaging and positioning

  • Strategic, objective-driven planning and reporting

  • Trusted advisor to senior executives


  • Cross-functional leader

  • Comfortable working with senior leaders

  • Goal-oriented

  • Strong decision maker

  • Highly collaborative, able to work in a matrix environment

  • Executive presence and demeanor

  • Natural leader

  • Creative

  • Detail-oriented

  • Analytical


  • Extensive expertise in all aspects of go-to-market strategy for products, solutions, industries and services

  • Comprehensive insight into the operational side of offering delivery

  • Sales enablement requirements across a portfolio of offerings

  • Organizational design, development and growth strategies for global marketing organizations

  • Understanding of key industries and market segments relevant to the organization

  • Building a b-to-b portfolio architecture

  • Branding a b-to-b portfolio of offerings

  • Key industries/segments

  • Operating and leading global, cross-cultural teams

Disclaimer: This job description is not meant to be an all-inclusive statement of every duty and responsibility of the jobholder. Certain features of this job are described in the above headings, but are not necessarily limited to the above written statements. They may be subject to review. All positions within Iron Mountain may include other duties as assigned.

IronMountainis an Equal Opportunity Employer and does not discriminate on the basis of race, religion, color, creed, age, national origin, sex, sexual preference or handicap.

Iron Mountain is an equal opportunity employer, and does not unlawfully discriminate on the basis of race, color, religion, sex, national origin, marital status, age, sexual orientation, gender identity characteristics or expression, disability, medical condition, U.S. Military or veteran status or other legally protected classifications in making employment decisions.

Requisition # 2019-20489

Category Marketing

Type Full-Time

Work From Home (Virtual) No

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VP, Product Marketing

Iron Mountain Incorporated