VP, Product Development & Innovation

Nutrisystem Fort Washington , PA 19034

Posted 3 months ago

Position Summary:

The Vice President, Product Development & Innovationis responsible driving new product and program initiatives from concept tolaunch for all business channels (Direct and Retail) and brands (Nutrisystemand South Beach Diet). The focus will be to drive initiatives that willsignificantly increase revenue growth through new product and programdevelopment, oversee the stage gate process, pipeline, and ensure completion ofall product/program phases and steps to launch.

This person will have had a combination of hands-on,roll-up your sleeves and growth experience. The ideal candidate willhave experience building brands, renovating product lines and driving theinnovation process. An influential leader with a team of direct and indirectreports and work cross-functionally in a highly matrixed organization with keystakeholders with the Direct Channel, Retail Channel, Supply Chain, FoodDevelopment, Creative Marketing, eCommerce Marketing, and Financial Planningand Analysis.

Key Relationships:

Reports to: ExecutiveVice President, Operations

Other keyrelationships: Nutrisystem Executive Team (CEO, CMO & CFO); SVPof Retail; SVP of Food Development; All Marketing Teams; Supply Chain Management; Financial Planning & Analysis

Team: 2Direct Reports which include a Corporate Dietitian and Product Manager

Essential Duties and

Responsibilities Other duties may be assigned by supervisor or management. Inthe event of absence, duties for this position will be overseen by the positionto which it reports.

  • Commercialize new products by expanding deeper and broader withinand beyond the weight management category through new product development and optimization of currentassets.

  • Lead, conceive and/or refine, in partnership with the ChiefMarketing Officer and Retail General Manager, the product vision & roadmaprequired to expand within and beyond weight management and establish asuccessful platform onto which future products can be layered to optimizegrowth, market share, and visibility.

  • Facilitate the ideation process for product and programdevelopment to assure a robust pipeline of products over a 2-3-year timeframe.

  • Lead the Product Development meetings and present products,programs, and preliminary plans to key stakeholders early in the process toengage them in the launch plans, foster partnership, and gain early adoption byinfluencers.

  • Work with peers and the executive team to manage throughinevitable cross-channel conflicts; advocate aggressively to grow the

Nutrisystem business through newproduct and program development and optimization of current assets, butalways ensure that the best interest of the broader company's strategicinitiatives is taken into consideration.

  • Assure development of a pipeline of new products and lineextensions; formulate and monitor new research and develop programs in supportof the business objectives; develop product and program hooks to ensure meetbusiness outcomes.

  • Oversees consumerinsights and responsible for monitoring, analyzing, and interpreting consumerand trend data from multiple sources for informing product and programinnovation. Responsible to conduct both qualitative and quantitative researchon product and program concepts.

  • Review product andprogram concepts and claims for alignment to trends prior to testing. Familiarwith features and reviews of competing products/programs and develop featuresand/or product extensions that will differentiate products/programs fromcompeting alternatives.

  • Oversees clinical andscientific research to drive the advancement and implementation of weightmanagement science and program concepts. Oversee the ScientificAdvisory Board and leverage their expertise and know-how for validatingscientific claims and informing new product and program development.

  • Structure product development teams for effective execution of theshort- and long-term strategy, making changes on an ongoing basis whereappropriate.

  • Foster an environment that stimulates open communication,creativity, imagination, and engenders a team spirit in solving problems andidentifying and capturing new business opportunities.

  • Work closely with the internal team to build and foster a cultureof product innovation and opportunity for employee & customer feedback.

Qualifications (IncludeEducation and Specific Experience)

  • Bachelor's required, MBA preferred.
  • 10 + years' experience in a product marketing capacity

Culture

  • Focused We prioritize our activities and act with a sense of urgency on those initiatives which will meaningfully move our business forward.

  • Accountable We take responsibility for our commitments, decisions and actions and own the results regardless of the outcome.

  • Customer-Centric We honor our customers with a commitment to genuine service.

  • Team-Oriented We are "all hands in" we work, win, and overcome trials as one company.

  • Solution-Driven When faced with problems, we come equipped with solutions.

Work Environment

The work environmentcharacteristics described here are representative of those an employeeencounters while performing the essential functions of this job. Reasonableaccommodations may be made to enable individuals with disabilities to performthe essential functions. The work environment is typical of an officeenvironment.

SQF Standards

All staff shall be informedof their responsibility to report food safety and quality issues to personnelwith authority to initiate action.

CANDIDATESPECIFICATION: KEY SELECTION CRITERIA

Ideal Experience: A proven executive with a strong instinct and passion forcommercializing new products in weight management, food and beverage, healthynutrition, supplement, and/or cosmeceutical skincare. This personmust be a commercially astute business leader with P&Lexperience. A strong background in Brand Marketing and/or Direct toConsumer experience preferred. Should also have experience workingfor a company that respects and builds upon a well-defined brand.

  • Financially astute. Comfortable with numbers and able to understand thoroughly the economics of the company. Pragmatic, opportunistic, and profit-minded.

  • Process focused person who can clearly present project objectives, work plans, and timelines and hold the team accountable for their responsibilities.

  • Strong PowerPoint and presentation skills and experience presenting at the Executive level.

  • A leader with exceptional management skills in assembling, leading, retaining, and motivating strong teams. A passion for leading and mentoring.

  • Ideally, will have a combination of large company and scrappy, entrepreneurial company experience. Has knowledge of both sophisticated management and operational systems found in larger companies, and the ability to operate effectively within a smaller company environment characterized by limited resources and relatively limited process and infrastructure.

Critical Competencies for

Success

  • Commercializing New Products: This executive will be responsible for all launch facets of the newly created products. Although there are several validated new product ideas already in the pipeline, this executive will be expected to drive the stage gate process, pipeline, and ensure completion of all product/program phases and steps to launch. In this highly competitive, dynamic food/beverage category, a core requirement for success is that products are a good fit to the brand and are built on both a solid consumer and business foundation. By combining commercial leadership with creative invention, new products must be well-targeted to ensure effective longer-term sustainability.

  • Outstanding Cross-Functional Leadership

    Skills:
    Although this executive is ultimately responsible for commercializing a pipeline of high potential projects, s/he must achieve results by delivering to and working through others. This person will, therefore, consistently network across the company, and use persuasive and credible interactions with key stakeholders to create internal clarity and alignment behind the product and program initiatives. This person will, therefore, need to bring and build organizational competencies and appreciation for alternate business approaches.
  • Customer Relationships: Growth will be driven by expanding deeper and broader into the weight management category and introducing other types of product distribution that leverages the company's assets including brand, marketing, distribution, and innovation. The successful candidate will have experience working with customers in weight management, food and beverage, healthy nutrition, supplement, and/or cosmeceutical skincare. Brand Marketing, Direct Marketing, Direct to Consumer, and/or MLM experience preferred. S/he must have the ability to build relationships and partnerships, and the emotional intelligence and patience to let the relationships develop and grow for the long-term.

Other PersonalCharacteristics

  • A builder of businesses and leader of highly matrixed teams. An entrepreneurial thought leader, someone who has demonstrated success at combining creative and strategic initiatives with well-grounded practices designed to move product and program initiatives forward.

  • Outstanding communication skills necessary to present powerful conceptual frameworks, in combination with compelling and supporting analytical, scientific and clinical facts necessary to introduce new products and programs.

  • Superior oral and written communication skills, as well as the ability to sell product and program concepts to various constituencies, internal and external to the organization. Strong presentation skills in one-on-one executive briefings and large audience settings.

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VP, Product Development & Innovation

Nutrisystem