At WellStar we all share common goals. That's what makes us so successful - and such an integral part of our communities. We want the same things, for our organization, for our patients, and for our colleagues. As the largest not-for-profit healthcare system in Georgia, this means we prode ourselves on investing in hte communities that we serve. We continue to provide innovative care models, focused on improving quality and access to healthcare.
The Vice President Organization Communication is the lead and expert of WellStar Health System's organizational and clinical/provider engagement and communication experience. This individual partners to identify and implement organizational focused communication and branding strategy that reaches team members, clinicals, providers and care givers, along with affiliates in a way that moves them from awareness of WellStar to ambassadors of the WellStar brand and services. The VP partners with the SVP Brand & Communications to identify and implement strategies that will create an employer of choice brand that engages candidates to want to be part of the organization, team members, and care-givers to fully-engage in the work toward an unwavering focus on exceeding consumer expectations and create a recognized and regarded brand across clinicals and providers.
The role partners to build programs to deliver and communicate WellStar's differentiated value with a team of change agents, leading all aspects of internal communications and clinical and provider engagement from an integrated perspective. This individual will utilize matrixed/cross-functional teams with expertise in marketing, branding, public relations, digital platform management, internal communications, provider communications, patient and family outreach, and community presence. Particular focus will be in the ability to inspire a strategy that is contemporary, sophisticated, adaptable and genuine. WellStar's team members, care givers, clinicians and providers should feel consistency in the WellStar messaging, continuous high-quality care and safe working environment across all locations. There will be a palpable sense of engagement across team members, care givers, clinicals and providers.
The individual in this role constantly re-creates themselves to connect cross-functionally and engage internal peers and stakeholders in this effort drive the brand image and brand brief. This leader will inspire WellStar to break through traditional communication and marketing models into a new era, by which team members and caregivers are the focus. Every effort should be created to communicate to the organization members in ways they desire, understanding that this requires unique digital and personal strategies. These initiatives will bring team members and care givers directly into the creative process to unlock new sources of value.
Creates narrative and stories to engage organizational audiences
Designs calls to action
Manages governance structure for internal messaging
Motivates internal audiences to enhance patient experience and engage in exceeding expectations
Oversees and operationalizes strategy for clinical and providers audiences
Creatively translates clinical messaging
Unites providers to offer consumer-centric, high quality care to patients
Engages physician leaders
Leads the voyage to brand loyalty amongst practitioners
Attributes and Behaviors
Nimble master of content customization
Translates patient and team member experiences in to compelling stories
Plugged in to key influencers
Reaches the team members and caregivers in the organization and connects where they are
Thrives in an environment where change is the new constant
Meets the providers where they are
Immersed in the business
Unafraid to provide conviction-based counsel
Required Minimum Education: Master's degree in Communications, Marketing, Branding, Customer Engagement, Business, MBA or related field
Required Minimum Licensure/Certification: N/A
Required Minimum Experience:
Twelve (12) years of experience in branded communications, marketing, customer or employee engagement or related field with at eight (8) to ten (10) years in management capacity. Demonstrated success in organizational audience messaging in a way that directly engages the organization team member and caregivers; including provider, clinical and scientific messages. Effective Board and Executive Communications. Success in creating organizational messaging. Ability to effectively maneuver within a complex system/company.
Expertise in highly successful external audience messaging. Proven success in market expansion and engaging the organization with the opportunities and services provided by the System. Ability to function with ease in a complex system/company. Success with creating and implementing digital engagement tools.
Required Minimum Skills:
Possess the drive to develop a highly-engaged cross functional team with identified success in developing those teams. Proven accountability for the ownership of a customer-centric culture. Proven success in utilizing innovative technology and digital experiences to connect to team members, clinicians and providers and drive interaction. Experience in developing 1) consumer engagement and 2) clinical and provider engagement governance structures with success in consistency and connecting with the intended audience and driving action. Subject matter expertise of modern communication and marketing best practices and digital platforms available for organizational engagement (team members, care givers, clinicals and providers)
Wellstar Health System, Inc.