VP Of Marketing, North America

Kayak Cambridge , MA 02138

Posted 6 months ago

As Vice President of NA Marketing for KAYAK and OpenTable, you will lead a team charged with improving company growth (visits and revenue) through marketing activities. This highly visible role will report directly to the Chief Marketing Officer and collaborate with key internal and external partners to effectively conceive, plan and execute integrated marketing campaigns - on and offline. Drive thought leadership, develop engagement, and demand for four brands in North America: KAYAK, OpenTable, momondo and Cheapflights.

Confirmed expertise in demand generation, marketing communications, brand management, community growth, and content marketing aimed at establishing and extending market leadership are critical to this role.

In leading an extraordinary marketing team based in several different cities across the US, you are skilled at hiring, mentoring, and retaining top talent and managing high performing teams.

You are also a key member of KAYAK and OpenTable's global marketing leadership team, whose aim is to build a premier marketing function and ensure strong cross-team collaboration, particularly with sales and product marketing and across regions.

As the Vice President of NA Marketing, you will:

  • Partner closely with the Chief Marketing Officer and executive team, working closely to craft and execute offline and digital marketing strategy and creative brand building initiatives in North America.

  • Develop and execute strategies that highlight the company's transformative impact on the marketplace.

  • Be responsible for implementing innovative messaging of KAYAK and OpenTable's strategy and value proposition, both internally and externally with clients, influencers and customers

  • Bringing significant awareness to the suite of our product's capabilities, with a focus on communications and brand building, as well as growing demand

  • Translate goals into effective integrated marketing strategies and campaigns for key product lines and customer segments that support the achievement of quarterly and annual goals

  • Closely collaborate with Business Development/strategic partnerships and across marketing functions, to ensure the development and delivery of the most effective and efficient programs across our markets

  • Build, inspire, and lead a marketing organization that delivers against marketing goals, with clearly defined roles, career paths, succession plans, and employee success strategies

  • Ensure the function scales through successful cross-collaboration and gains leverage, where possible, from what's produced in other geographies

  • Develop and manage marketing program budgets; measure and optimize marketing programs to ensure activities are effective, efficient, and deliver high return on investment

You have -

  • 10-15 years professional experience

  • 4-6 years in B2C consumer internet/digital marketing, preferably from e-commerce, at the Director or VP level

  • 3+ years experience from creative agency side preferred

  • Demonstrated executing a short and long term go-to-market strategy for the US market at a fast-growing company

  • Must be an articulate professional with excellent oral and written communication skills, with demonstrated experience in the ability to positively and creatively influence change and direction within professional environments

  • Strong data analysis skills, comfortable analyzing campaign results, and working in financial models

  • Experience leading multiple teams

Love Numbers Data-driven decision making, analytical rigor, and a bias towards experimenting quickly and scaling the programs that produce results

Be Bold Thrives in an environment without a set playbook, is excited to build a scalable, high-impact marketing program

Win as One Track record of hiring and developing strong talent; "leads from the front", with deep knowledge of operational details and a willingness to get hands dirty

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Healthcare Innovation Strategy Manager North America


Posted 1 week ago

VIEW JOBS 10/8/2019 12:00:00 AM 2020-01-06T00:00 <p><strong>Description:</strong></p> <p>Withings revolutionized connected health by launching the world's first Wi-Fi scale in 2009. </p> <p>Since then, we introduced the first activity and sleep tracking analog watch, and the first Bluetooth enabled, portable blood pressure monitor. Our products enable ordinary people to effortlessly keep track of their activity, sleep, weight, heart health, and more. Our award-winning ecosystem also includes an advanced sleep-tracking mat, and medically accurate devices for precise and effortless blood pressure and body temperature monitoring. </p> <p>As part of our preventative health strategy, we developed new devices which enable our users to detect undiagnosed chronic conditions, such as atrial fibrillation, valvulopathy, and breathing disturbances.</p> <p>In the United-States, our products are sold directly to consumers, through major retailers such as Amazon, Apple Stores and Best Buy. More recently, our products have begun to be used in diabetes prevention programs, remote patient monitoring initiatives, and university-led clinical studies.</p> <p><strong>Job Summary:</strong></p> <p>As part of the global New Health Businesses team, you will play a crucial role in defining Withings’ healthcare partnership strategy in the United States and initiating new partnerships within the healthcare sector to develop new long-term revenue streams. </p> <p>You are motivated by understanding latest trends in healthcare and e-health, and creating new business models for our connected health devices. Your market feedback and insights will help to drive Withings’ strategy locally and define product &amp; service roadmaps. You will report to the Head of Strategy for New Health Businesses (based in Paris). </p> <p><strong>What You’ll Work On:</strong></p> <ul> <li>Defining &amp; launching new business models with various stakeholders in US healthcare (payers, providers, government, start-ups…) in order to increase medium &amp; long-term revenues</li> <li>Understanding the US healthcare model &amp; its evolution</li> <li>Collaborating with Withings North America B2B team (based in Boston) which pilots and develops our existing local healthcare partnerships</li> <li>Networking and developing competitive intelligence, to understand latest e-health trends, track legislative evolution, and identify new opportunities within the connected health sector</li> <li>Recruitment of medical consultants to create a medical community inside of Withings </li> </ul><p><strong>Requirements</strong></p><ul> <li>Bachelor’s degree</li> <li>5+ years of professional experience with business development in the medical sector</li> <li>Thrive in fast-paced environment</li> <li>Highly analytical: natural intellectual curiosity, attention to detail on all projects and deliverables, ability to troubleshoot processes and perform root cause analysis</li> <li>Highly productive: achieve goals with limited day-to-day oversight </li> <li>Team-player: work cross-functionally with teams both in Boston and Paris, including Product, Marketing, Sales, Top Management</li> <li>Work independently and take initiative </li> <li>20% travel required (in the United-States and to our French headquarter in Paris)</li> </ul> <ul><li>This position will be based in our Boston office</li></ul><p><strong>Benefits</strong></p><ul> <li>Health Care Plan (Medical, Dental &amp; Vision)</li> <li>Retirement Plan (401k)</li> <li>Life Insurance (Basic, Voluntary &amp; AD&amp;D)</li> <li>Paid Time Off (Vacation, Sick &amp; Public Holidays)</li> <li>Family Leave (Maternity, Paternity)</li> <li>Short Term &amp; Long Term Disability</li> <li>Training &amp; Development</li> <li>Free Food &amp; Snacks</li> <li>Fitness Club Reimbursement</li> <li>Healthcare &amp; Dependent Care FSA</li> <li>Commuter FSA</li> <li>Bike-to-work benefit</li> </ul> Withings Cambridge MA

VP Of Marketing, North America