VP Of Marketing

Ispot.Tv, Inc. New York , NY 10007

Posted 7 months ago

VP of Marketing

iSpot.tv

New York, NY

The leader in real-time TV ad data and analytics is currently seeking a VP of Marketing who can direct and oversee our Marketing department. The attention and conversion analytics company measures TV ad activity at scale and directly from 10+ million smart TV screens. Attention analytics is measured by viewer retention and tune-out while ads are playing on the screen. This is an opportunity to design, implement and monitor effective marketing strategies that align with our business goals.

The VP of Marketing will help drive crisp positioning of iSpot in the marketplace and throughout the organization. The role will be responsible for brand marketing, product marketing, content marketing, PR, iSpot hosted events and industry event participation. This includes planning, organizing, staffing, and training, budgeting and managing all marketing functions. You will have strong experience in, and a passion for, the online media/advertising/ad tech space, have tech and start-up background, experience with marketing to brands and will thrive in a high-growth stage company.

You will report directly to the CEO, work in conjunction with the product team, manage internal marketing teams and the external PR agency. Ultimately, you should be able to ensure that the Marketing department's activities contribute to iSpot's long-term success.

Responsibilities

  • Lead global marketing and PR to drive strong, successful iSpot brand identity, awareness and reputation in the ad tech marketplace: delivering comprehensive marketing plans that cover go-to-market strategies, specific messaging and channel markets

  • Development of sales materials: driving effective content, and ensuring that all proposals, case studies, presentations, and sales marketing responses adhere to iSpot quality, brand, and operational standards

  • Event Management: Executive speaking/presentation placement and preparation

  • Product Launches: Work with the iSpot Product team to plan and execute launches for new and updated products, including creation of support, communications and training materials

  • Manage all proactive and reactive press opportunities

  • Management and optimization of website

  • Track competitors in space and provide meaningful competitive landscape analysis

  • Develop and manage vendor/contractor relationships

Requirements 7+ years in a Marketing Leadership role; deep knowledge of online advertising space (Experience in a high growth start-up is a plus) Demonstrable prior experience marketing to CMO's a huge plus A truly hands-on, flexible team player who will work in a collaborative environment to drive projects forward A well-rounded leader who has business acumen/experience encompassing all areas of marketing (product, program development, digital/web/social media, strategy, marketing operations and measurement, research, events, PR, branding) Self-motivated and assertive individual with strong organizational, planning and team building skills Deadline-focused with the ability to creatively overcome obstacles along the way and manage multiple projects concurrently

  • Ability to travel

  • Strong computer skills and technical understanding Analytical, planning, forecasting and budgeting/financial skills Exceptional written & verbal communication skills

upload resume icon
See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Team 8 Marketing Innovation Lab VP Marketing

Jpmorgan Chase & Co.

Posted 7 days ago

VIEW JOBS 1/9/2019 12:00:00 AM 2019-04-09T00:00 Apply Now Team 8 – Marketing Innovation Lab, VP Marketing Req #: 180111557 Location: New York, NY,US Job Category: Marketing/Communications Job Description: About Chase Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading global financial services firm with assets of $2.4 trillion and operations worldwide. Chase serves nearly half of America's households with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: 5,200 branches, 16,000 ATMs, mobile, online and by phone. For more information, go to Chase.com. The Position We're looking for a VP Marketing within the newly created Team 8 - Marketing Innovation Lab. Team 8 is about stuff that transforms the company and does things we're not set up to do today. We're a SWAT team of innovators participating in high profile, high impact, and agile programs across Chase. We're also a think tank, an internal start-up. We'll use controlled experiments to transform decision making into a scientific, evidence-driven process. The ideal candidate will be a self-starter who is comfortable with ambiguity, is customer-obsessed, and who is excited about building new technology and customer-facing experiences He or she will manage the demand of multiple projects, be comfortable working on lean teams, across multiple lines of business and corporate functions and in an always evolving organization. The role will require exploring new cutting edge concepts and disruptive ideas, and embrace design thinking, allowing the business to continuously engage, listen and co-create solutions before introducing these concepts to customers and employees. Our goal is to execute a series of quick-turn-around experiments designed to create real bottom line impact. Innovation § Work in a test and learn environment that promotes free thinking, rapidly trials new concepts and provides immediate feedback while focusing on accelerating our firm wide One Chase agenda § Perform objective analysis of potential opportunities and articulate learnings § Identify competitive offerings and assess their strengths and weaknesses § Help develop roadmaps to bring innovations to live § Promote our lean startup learning process across to partners Primary Responsibilities § In the marketing ecosystem, understanding the clients challenge, which can also include supporting the client is specifying their challenge § Lead strategy execution, lab business design, agile development including requirements and user experience management, testing and transition to delivery manager § Identify competitive offerings and assess their strengths and weaknesses § The role will drive collaboration across the firm, and partner closely with colleagues in Digital, Technology, Analytics, Research, Legal & Compliance, and the Lines of Business. Requirements § 10+ years of experience in marketing (agency or client side) § BS/BA required; MBA preferred § Practical Innovation experience. Driving an innovation process from conceptualization through to launch. Proven track record of taking an idea and turning it into impactful results. § Experience developing immersive experiences to drive acquisition and engagement § Develop roadmaps, program plans, business cases, and realization strategies to support our recommendations. § Strategic thinking and story-telling, ability to synthesize distinct data points into a clear strategic set of priorities and gain sponsorship for direction. § Experience in marketing, product development, and/or partnership development in verticals such as technology firms, telecom, management consulting, financial services or startups. Including designing gamification experiences, defining user experience needs, creating product value propositions, and developing / executing on roadmaps § Leading through influence, with demonstrated experiences setting agenda, and driving business results in an environment with competing priorities. § Solid organizational and project management skills, including strong follow through skills and the ability to manage and prioritize multiple projects, deadlines and work streams § Analytical thinker with ability to interpret results and site metrics to drive change § Resourceful and results-oriented self-starter, with an ability to thrive in an authentic, feedback-driven culture and "roll-up-your-sleeves" environment § Excellent written and verbal communication skills: able to present facts, thoughts and ideas in a clear, concise and convincing manner to senior stakeholders Jpmorgan Chase & Co. New York NY

VP Of Marketing

Ispot.Tv, Inc.