VP Of Marketing

Ispot.Tv, Inc. New York , NY 10007

Posted 2 days ago

VP of Marketing


New York, NY

The leader in real-time TV ad data and analytics is currently seeking a VP of Marketing who can direct and oversee our Marketing department. The attention and conversion analytics company measures TV ad activity at scale and directly from 10+ million smart TV screens. Attention analytics is measured by viewer retention and tune-out while ads are playing on the screen. This is an opportunity to design, implement and monitor effective marketing strategies that align with our business goals.

The VP of Marketing will help drive crisp positioning of iSpot in the marketplace and throughout the organization. The role will be responsible for brand marketing, product marketing, content marketing, PR, iSpot hosted events and industry event participation. This includes planning, organizing, staffing, and training, budgeting and managing all marketing functions. You will have strong experience in, and a passion for, the online media/advertising/ad tech space, have tech and start-up background, experience with marketing to brands and will thrive in a high-growth stage company.

You will report directly to the CEO, work in conjunction with the product team, manage internal marketing teams and the external PR agency. Ultimately, you should be able to ensure that the Marketing department's activities contribute to iSpot's long-term success.


  • Lead global marketing and PR to drive strong, successful iSpot brand identity, awareness and reputation in the ad tech marketplace: delivering comprehensive marketing plans that cover go-to-market strategies, specific messaging and channel markets

  • Development of sales materials: driving effective content, and ensuring that all proposals, case studies, presentations, and sales marketing responses adhere to iSpot quality, brand, and operational standards

  • Event Management: Executive speaking/presentation placement and preparation

  • Product Launches: Work with the iSpot Product team to plan and execute launches for new and updated products, including creation of support, communications and training materials

  • Manage all proactive and reactive press opportunities

  • Management and optimization of website

  • Track competitors in space and provide meaningful competitive landscape analysis

  • Develop and manage vendor/contractor relationships

Requirements 7+ years in a Marketing Leadership role; deep knowledge of online advertising space (Experience in a high growth start-up is a plus) Demonstrable prior experience marketing to CMO's a huge plus A truly hands-on, flexible team player who will work in a collaborative environment to drive projects forward A well-rounded leader who has business acumen/experience encompassing all areas of marketing (product, program development, digital/web/social media, strategy, marketing operations and measurement, research, events, PR, branding) Self-motivated and assertive individual with strong organizational, planning and team building skills Deadline-focused with the ability to creatively overcome obstacles along the way and manage multiple projects concurrently

  • Ability to travel

  • Strong computer skills and technical understanding Analytical, planning, forecasting and budgeting/financial skills Exceptional written & verbal communication skills

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
VP Of Marketing


Posted 3 days ago

VIEW JOBS 6/20/2018 12:00:00 AM 2018-09-18T00:00 POSITION DESCRIPTION We are looking for an experienced VP of Marketing that can lead all growth marketing efforts, ranging from performance and customer acquisition marketing, to the implementation of our brand strategy. You will be working directly with the CEO and take the lead in defining and executing the marketing strategy. The role consists of: * Customer acquisition marketing (paid, email) * Brand marketing (strategy, content, special initiatives) * Product marketing * Establishing key business development partnerships * Building out the marketing team If you are analytical, performance driven and love complex strategic challenges, this role is perfect for you. We are looking for an energetic person who enjoys working in a highly collaborative environment and deeply cares about the development of his/her team. QUALIFICATIONS * +8 years of relevant experience in customer acquisition and funnel marketing (SEM, email, lead gen) * Experience implementing brand vision, ideally at a consumer or health company. * Early-stage startup experience is a huge plus * Proven track record in launching complete, multi-channel growth strategies * Strong analytical and problem-solving skills with high attention to detail * Strong team player that can wear multiple hats and be resilient * Creativity, entrepreneurial spirit and an excitement to grow with the company * Strong interest in technology and disruptive, mission-driven business models ABOUT AUDICUS Audicus is a disruptive consumer health startup based in New York City. We are changing the hearing aid industry with our first end-to-end online hearing aid solution - from hearing test to hearing aid. We are highly mission-driven and have reconnected, transformed and empowered 10,000s of lives to date. Audicus New York NY

VP Of Marketing

Ispot.Tv, Inc.