VP, Marketing

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Job Type

Full-time

Description

Great Lakes Credit Union is Hiring GREAT people for our GREAT team!

Do you enjoy being an integral part of a service driven team?

WE WANT YOU ON OUR TEAM!

The primary purpose of our VP of Marketing is to assist Great Lakes Credit Union to live out our vision, "To be the members' trusted financial partner".

As the VP, Marketing you will be responsible for driving business into the credit union by developing, implementing and maintaining a strategic marketing plan. The plan must include, but is not limited to, digital, social media, website, traditional and non-traditional marketing avenues, advertising and campaign development, branding and outreach initiatives that contribute to growth and success of the credit union. In this role you will be responsible for the developing and exercising aggressive public relations effort and maximize partnerships to increase brand awareness and be involved in the development and execution of key directives as outlined in the overall credit union strategic plan.

As a VP of Marketing your duties will be:

• Gaining intimate knowledge of each market, current and prospective members, businesses, advertising channels (such as TV, radio, OOH, direct marketing & digital platforms), local events, local organizations and opportunities within each marketplace. Ensures that the credit union is in front of the right audiences at the right time with the right messaging. Deeply understands the differences in our various markets.

• Develop the marketing plan, utilizing the knowledge of each market. The marketing plan will include advertising campaigns utilizing multimedia channels, events, sponsorships, donations, social media, and publicity. Ensures that all marketing efforts support the brand ownership and are appropriately positioned for the market and target audiences. Develop strategies that optimize member, deposit and loan growth. Responsible for driving all product promotions and campaigns.

• Develop and maintain department budget. Monitor expenditures to ensure that budget is used to maximize the efficiency of the department and ultimately contributes to GLCU's vision and goals. Stay abreast of and contributes to project, as well as Balance Scorecard activities, discussion, and progressions.

• Responsible for overseeing external marketing agencies as well as all marketing vendors and ensuring that their deliverables meet the stated objective and brand standards.

• Oversee the credit union's MCIF, (Member Customer Information File) database, calculating projections and results of all marketing campaigns, including response rate and return on investment (ROI) analysis, and working collaboratively with teams to define and collect data to support strategic goals. Responsible for the data integrity from marketing. This would include the management of the credit union's research and competitive needs and reporting. Conducts ongoing analysis of member data.

• Maintain a strategic communication plan and program, through which a consistent and appropriate content-based image is conveyed to a variety of audiences and which allows sufficient flexibility to accommodate the diverse needs and activities of the credit union.

• Coordinate surveys, such as, the annual member survey and focus groups including gathering and analyzing the results and providing detailed reporting and recommendations based on the results.

• Responsible for developing strategies based on analytics to increase member loyalty & engagement, reduce member churn and drive profitability from households.

• Monitor, identifies and communicates key social media trends, including technology, tools, shifts in behavior, consumer sentiment, etc. to identify opportunities to proactively engage with our followers and potential followers. Manage and analyze results reporting of our social media initiatives to drive continuous improvement.

• Oversee the digital marketing strategic plan designed to drive brand awareness, member acquisition, retention, and product and service awareness. This would include digital advertising content such as banner ads, video, landing pages, advertising site selection, testing and optimization.

• Monitor GLCU's digital channels for brand consistency, accuracy, effectiveness, traffic and engagement and leads ongoing improvements.

• Develop and prepares various Management reports. Provides summary input on items of significance.

• Provide leadership to personnel through goal setting, delegation and communication.

• Participate in the review and acquisition of new software systems to increase efficiencies in the Marketing area.

• Stays abreast of emerging marketing trends and recommends adoption if applicable.

Requirements

• Bachelors Degree, preferred or an equivalent combination of education and experience in Marketing, is desired.

• Exceptional knowledge of and strategic vision for the future of marketing and business development within financial services.

• Demonstrated leadership ability in a dynamic and growing environment.

• Excellent interpersonal skills including written and verbal communication skills.

• Five (5) to eight (8) years of relevant Marketing experience in financial services.

To learn more about our mission, company culture, and community impact please visit our YouTube channel and Newsroom below:

www.youtube.com/user/GLCU

www.glcu.org/about-us/newsroom

We're the total package!

We offer GREAT benefits!

Great Lakes Credit Union is proud to be an Affirmative Action and Equal Opportunity Employer,Minority/Female/Disabled/Veteran/Gender Identity/Sexual Orientation.