The VP, Management Director (VP-MD) is responsible for the overall management of assigned account or line of business. The VP-MD represents the Agency's senior management on a day-to-day basis with the Client and within the Agency. The VP-MD's role includes overseeing the development of business/marketing strategy, process/communications management and people/relationship building.
Account Management Strategy
JOB DUTIES & RESPONSIBILITIES
On average, oversees client business with revenue(s) up to $7MM.
Lead the team (or multiple teams) on strategic/business development and tactical implementation.
Develop and maintain strong client relations with all levels of client management as appropriate with focus on day-to-day managers
Identify and resolves client conflicts quickly and efficiently.
Proactively challenges and addresses client needs for long-term, future (i.e., beyond current/next sales period).
Identify and cultivate new business opportunities for agency.
Possess an intimate knowledge of the category markets to which their brands belong.
Thoroughly understand the brands, their strategic/relevant histories, and performance Appropriately interpret market research data.
Analyze and extract pertinent findings/issues from all available marketing data.
Ensure that all agency efforts and creative campaigns are in the best interest of building the brand; Lead creative and account teams in the development of breakthrough creative..
Thoroughly understand the brand positioning and the long-term brand vision.
Ensure all strategies, creative, and tactics developed support the brand positioning.
Coordinate and prioritize activities among accounts.
Set overall goals and timing.
Train, develop, and appropriately delegate to account team.
Encourage and provide growth and development to team members.
Serve as key contact for senior most product managers
Develop and manage staffing plan to ensure appropriate resource allocation and utilization.
Conducts performance reviews on staff.
Provides accurate and realistic forecasts for the group.
Routinely monitors financial performance of accounts to maximize income generation.
Oversee contract development and overall budget development and approval.
Liaise with internal senior managers, scientific services, finance, etc. to ensure optimal client satisfaction, business development, and income potential.
EDUCATIONDEGREE/DIPLOMAAREA OF STUDYREQUIRED/PREFERREDBachelorsRequired
LICENSES & CERTIFICATIONS
EXPERIENCEMIN YEARSAREA OF EXPERIENCEREQUIRED/PREFERRED10 years
Relevant Industry ExperiencePreferredCategory ExperiencePreferredSupervisory Experience1 year4 years
KNOWLEDGE & SKILLS
Is attentive and shows interest in the subject; Expresses ideas clearly and accurately
Emphasizes the broader, longer term vision and values as a means of guiding decisions and actions
Ability to establish an effective demeanor and communication to influence one's point of view
For U.S. Job Seekers
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