VP, Loyalty & Payments (Remote)

The Vice President of Loyalty and Payments is responsible for developing the strategic direction and flawless execution of the Belk loyalty program and payment initiatives.

This role will work closely with leadership to innovate, develop and refine ideas and campaigns to deliver upon our company goals, sales targets, customer engagement and strengthen customer retention efforts.

Additionally, this person owns, drives and oversees the credit-card based loyalty program to build and maintain customer loyalty in partnership with Synchrony Financial.

Job Functions

• Develop a strategic plan to identify specific customer opportunities, leveraging personalization that are informed by customer insights

• Optimize the loyalty strategy with an omni channel and customer focused mindset

• Develop, implement and assess loyalty strategies for our Belk Rewards+ loyalty program members with a focus on increasing credit card sales and penetration through lifecycle programs and driving new cardholder acquisition

• Oversee the team that leads loyalty and payments, offering robust recommendations and effectively articulating outcomes to cross functional stakeholders.

• Identify, develop and maintain high-level vendor and cross functional partner relationships including the management of the team at Synchrony that is dedicated to our Belk credit card program.

• Define, manage, and report on metrics that represent progress against loyalty and marketing goals

• Oversee the payment team that develops strategy and manages the company roadmap for the evolution of driving the gift card program and third-party credit profit through added sales and cost reduction.

Position Contribution Level :

Advanced

Minimum Education & Experience:

• Bachelor's degree in Marketing, Business or a related degree required

• Relevant experience in customer focused marketing and analytical strategies

• 10+ years of proven experience developing, inspiring, and activating teams to deliver best in class efforts against key audiences

• 7+ years of loyalty program strategy experience and management, including a credit-card based loyalty program

Preferred Education & Experience:

• Senior leadership experience

• Retail experience

Knowledge & Skills

• Passion for driving and creating an engaging customer experience, while fostering loyalty among our customers

• Strong, motivating leadership effectively leading a team of professionals

• Entrepreneurial spirit and high desire to work with an innovative team as one of its leaders

• Proven ability to partner and communicate effectively with all levels of the organization

• Ability to interpret analytics, data and reporting and derive key insights to execute subsequent actions which drive customer loyalty

• Strong strategic thinking skills with ability to develop and implement actionable plans and strategic roadmaps to drive business results

• Ability to efficiently organize and maintain a cross-functional, team-based approach to initiatives with internal and external partner organizations in a fun and fast-paced environment - flexible, adapts well to change

Physical

• Available and able to travel

• Remote Work Frequency: Monthly

Supervisor

SVP, Chief Marketing Officer

Supervises

2 Directors

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We are an Equal Opportunity Employer:

Belk is an equal-opportunity employer committed to providing a workplace free from harassment or discrimination. All employment decisions are to be made without regard to race, color, age, sex, gender identity, sexual orientation, hair style, hair texture, religion, marital status, pregnancy, national origin/ancestry, citizenship, physical/mental disability, genetic information, military/veteran status, or any other basis prohibited by law.

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