VP, Director Strategy

Moxie Dallas , TX 75201

Posted 3 months ago

Job Description:

If you're an ambitious goal-setter who's obsessed with the art and science of data, technology and innovation, we want you! This role is employed by Starcom but acts in a Power of One team connecting and collaborating with a wide variety of Publicis Groupe agencies.

Whether you are an expert in the art of analytics, command of best practices and trends in social media marketing, or contribute to the design, development and execution of campaign operational processes; Our teams are expanding like crazy, and we want you to join us if you are passionate about connecting brands and people. Joining Starcom automatically means that you are a key member of a team who drives and advocates for the global reputation and differentiation of the Starcom brand through a clear and consistent story, spanning communications and brand marketing platforms.


  • Deliver best in class client service, building trust with our US consumer technology client and their HQ counterparts to develop and evolve communications and media strategy

  • Serve as the planning team leader and direct point of contact with the client to help champion their process, build a great relationship, and ultimately grow the business

  • Lead a planning team in Dallas and NY to translate client's challenges, objectives, marketing goals, and brand positioning into central communication strategies

  • Communicate opportunities, learnings, and recommendations with authority and credibility

  • Ensure that client relationships continue to be strengthened by quality of deliverables and satisfaction of team work across the board

  • Develop platforms and innovative communication strategies for the client, while partnering the activation teams in plan development and execution to make sure all tactics role up to overarching strategy

  • Collaborate with Investment, Analytics and Owned Experience teams to oversee the deployment and activation of data driven marketing

  • Provide vision, direction, management, and support to direct and indirect reports

  • Champion adoption of planning process/techniques that result in innovative media platforms and, when it makes sense, bespoke solutions

  • Understand additional needs and other possible resource improvements, in an effort to regularly elevate the communications planning process

  • Ensure teams adopt best in class tools, techniques, systems to deliver plan recommendations

  • Provide thought leadership internally, to the client, and across agency partners, including the below but not limited to: consumer behaviors, creative media platforms, emerging media opportunities and Innovative partner programs

  • Demonstrate an intimate understanding of how consumers interact with channels and technology

  • Oversee the progress of all projects, assist team to make sure deadlines are met, and ensure high quality output

  • Developing strong internal and external partner relationships

  • Develop consumer journeys and ecosystems when building custom marketing programs and strategies

  • Monitor and ensure that media plans are steeped in consumer insight, through collaboration with the business intelligence team

  • Maintain an in-depth knowledge of the client business and competitive landscape

  • Help design, roll out, and manage the implementation of processes, templates, and timelines for all marketing campaigns

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VP, Director Strategy