VP, Digital Acquisition Manager

Do you have experience driving customer engagement and leads through multi-channel marketing campaigns? Do you have a successful track record of developing and leading marketing efforts which produce results for business partners? Are you innovative, creative, and can think outside of the box to define and implement differentiated marketing strategies based on the goals and objectives of the business?

If so, LPL may have a Marketing role for you!

LPL Financial (Nasdaq: LPLA) was founded on the principle that the firm should work for the advisor, and not the other way around. Today, LPL is a leader* in the markets we serve, supporting more than 20,000 financial advisors, 1,100 institution-based investment programs and 450 independent RIA firms nationwide. We are steadfast in our commitment to the advisor-centered model and the belief that Americans deserve access to personalized guidance from a financial advisor. At LPL, independence means that advisors have the freedom they deserve to choose the business model, services, and technology resources that allow them to run their perfect practice. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors, so they can take care of their clients.

Job Overview

The LPL Client Marketing Team is seeking a marketing leader who will lead a small team and develop and deliver marketing strategies and campaigns designed to generate demand and interest in the products and services which help our financial advisor clients run more effective businesses.

As a Vice President, Digital Acquisition Manager at LPL Financial, you will be responsible for developing a marketing strategy and plan to support the growth and expansion of our Business and Wealth Solutions business. Your focus will be on developing a deep understanding of your customer (financial advisors) and our products and services.

You will develop and deliver value-add content which educates and activates our clients, driving them into experiences which align with their need to more effectively run and grow their practices. You'll collaborate closely with cross-functional teams, leveraging your strategic insights to create impactful marketing campaigns focused on demand generation, lead generation and nurturing. You'll play an integral role in defining the strategy for how we leverage our digital properties to capture and nurture our clients through an intentional journey. You'll work in closer partnership with Product Marketing, Digital Marketing and Brand & Creative to design and deliver high impact Marketing.

Responsibilities:

Leadership

• Manage a team of marketing professionals, setting a clear vision and measurable goals.

• Foster a collaborative and high-performing team environment.

• Stand out as a thought leader on marketing strategy and innovation.

• Develop productive relationships with key leaders in the business and marketing centers-of-excellence.

Marketing Strategy Development:

• Develop and execute comprehensive marketing strategies aligned with LPL's business goals.

• Identify target audiences, market segments, and key messaging to drive engagement.

• Leverage data-driven insights to refine marketing approaches.

Demand Generation and Lead Nurturing:

• Create and implement lead generation programs to attract potential clients.

• Seek to understand our client advisor needs and tailor marketing initiatives accordingly.

• Optimize lead nurturing processes to convert prospects into users of our products and services.

Product and Service Promotion:

• Champion LPL's suite of products and services designed for advisors.

• Craft compelling narratives around these offerings to resonate with advisors.

• Collaborate with Product Marketing and product teams to ensure effective communication of features and benefits.

Campaign Management:

• Oversee end-to-end campaign execution, including planning, content creation, and distribution.

• Monitor campaign performance metrics and adjust strategies as needed.

• Collaborate with creative teams and Digital Marketing to develop impactful marketing experiences and collateral.

Marketing Analytics and Reporting

• Partner with the marketing analytics and business analytics teams to track, analyze and report on marketing and business outcomes.

• Uncover insights in the data and reporting to inform future efforts.

Collaboration and Cross-Functional Alignment:

• Work closely with Marketing centers-of-excellence, sales, product, and delivery teams.

• Ensure alignment between marketing efforts and overall business objectives.

• Foster a collaborative environment to drive results.

What are we looking for?

We want strong collaborators who can deliver a world-class client experience. We are looking for people who thrive in a fast-paced environment, are client-focused, team oriented, and can execute in a way that encourages creativity and continuous improvement.

Requirements:

• 10+ years of experience in marketing

• Experience with e-mail marketing, digital marketing and/or journey orchestration

• Bachelor's degree, preferably with a concentration in marketing

• Proven track record of driving demand generation and lead generation

• Experience working with digital execution teams to facilitate compelling digital client experiences which advance the client through their journey

• Experience leading content strategy or development initiatives

Core Competencies:

• Ability to think strategically and to translate conceptual initiatives into campaigns

• Strong decision-making, organizational, planning, and problem-solving skills

• Team player with the confidence to ask questions and offer suggestions

• Strong collaboration, communication and presentations skills, comfortable interacting with senior executives

• Confident strategists who can guide decision making and gain buy-in through influence and effective articulation

• People manager who can lead with a vision and support their team through growth and development

Preferences:

• Experience delivering campaigns through marketing automation platforms (e.g. Salesforce Marketing Cloud)

• Experience with customer journey management or journey orchestration

• Product marketing experience

• B2B marketing experience

Pay Range:

$143,600-$215,400/year

Actual base salary varies based on factors, including but not limited to, relevant skill, prior experience, education, base salary of internal peers, demonstrated performance, and geographic location. Additionally, LPL Total Rewards package is highly competitive, designed to support your success at work, at home, and at play - such as 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more. Your recruiter will be happy to discuss all that LPL has to offer!

Why LPL?

At LPL, we believe that objective financial guidance is a fundamental need for everyone. As the nation's leading independent broker-dealer, we offer an integrated platform of proprietary technology, brokerage, and investment advisor services. We provide you with a work environment that encourages your creativity and growth, a leadership team that is supportive and responsive, and the opportunity to create a career that has no limits, only amazing potential.

We are one team on one mission. We take care of our advisors, so they can take care of their clients.

Because our company is not too big and not too small, you can seize the opportunity to make a real impact. We are committed to supporting workplace equality, and we embrace the different perspectives and backgrounds of our employees. We also care for our communities, and we encourage our employees to do the same. This creates an environment in which you can do your best work.

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Join the LPL team and help us make a difference by turning life's aspirations into financial realities. Please log in or create an account to apply to this position. Principals only. EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant's bank or credit card. Should you have any questions regarding the application process, please contact LPL's Human Resources Solutions Center at (855) 575-6947.