The Vice President of Cultural Research & Analytics will lead the team responsible for translating research into actionable intelligence that informs strategy, inspires creative, and ultimately helps the agency attract and grow business.
The ideal candidate will be an exceptional analytical thinker and a creative problem solver who can develop impactful research and measurement solutions based on a wide range of complex and sometimes ambiguous challenges.
Reporting to the EVP of Cultural Strategy & Insights, this individual will be both a leader and a doer, setting the vision for the research and analytics practice while actively shaping client deliverables and strengthening agency-wide understanding of human behavior and motivation, cultural trends, and brand dynamics.
Lead a diverse range of research and analytics projects, including consumer, cultural, brand, and industry research, trend reporting, campaign measurement and evaluation, and quantitative analysis
Collaborate with account and new business teams to design, sell, and execute research and measurement solutions that deliver on client objectives
Partner with the Cultural Strategy & Planning team to develop hypotheses and synthesize research learnings to inform strategy and creative development
Oversee and optimize the Research & Analytics team's toolkit, processes, and overall effectiveness
Establish best practices and develop new, proprietary research and measurement methodologies to maximize the impact of the team's work
Monitor and interpret cultural and social trends, sharing findings and implications as needed
Serve as a subject matter expert and thought leader, regularly advising clients and senior colleagues on research solutions for a variety of brand and business challenges
12+ years of relevant experience
Proficiency in secondary/syndicated research and analytics tools (Simmons, Scarborough, Mintel, social listening platforms, Stylus, etc.)
Expertise in quantitative and qualitative research methods and reporting techniques
Expertise in primary research design, execution, and analysis
Excellent analytical skills (must be able to distill clear, compelling conclusions and recommendations from complex data)
Excellent communication and presentation skills (must be able to simplify complex topics, clearly articulate research, and persuasively engage C-suite audiences)
Excellent management skills (must be able to mentor, guide, and inspire team members)
Insatiable curiosity and a demonstrated ability to quickly master new research tools and techniques
Strong interest in and understanding of the cultural forces and trends that impact consumer behavior
Strong understanding of the role of research and analytics in brand marketing
A skilled leader who can manage complex relationships and enlist support from colleagues
Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.