VP, Cultural Research & Analytics

IMG New York , NY 10007

Posted 3 months ago

Job Description:

The Vice President of Cultural Research & Analytics will lead the team responsible for translating research into actionable intelligence that informs strategy, inspires creative, and ultimately helps the agency attract and grow business.

The ideal candidate will be an exceptional analytical thinker and a creative problem solver who can develop impactful research and measurement solutions based on a wide range of complex and sometimes ambiguous challenges.

Reporting to the EVP of Cultural Strategy & Insights, this individual will be both a leader and a doer, setting the vision for the research and analytics practice while actively shaping client deliverables and strengthening agency-wide understanding of human behavior and motivation, cultural trends, and brand dynamics.

RESPONSIBILITIES

  • Lead a diverse range of research and analytics projects, including consumer, cultural, brand, and industry research, trend reporting, campaign measurement and evaluation, and quantitative analysis

  • Collaborate with account and new business teams to design, sell, and execute research and measurement solutions that deliver on client objectives

  • Partner with the Cultural Strategy & Planning team to develop hypotheses and synthesize research learnings to inform strategy and creative development

  • Oversee and optimize the Research & Analytics team's toolkit, processes, and overall effectiveness

  • Establish best practices and develop new, proprietary research and measurement methodologies to maximize the impact of the team's work

  • Monitor and interpret cultural and social trends, sharing findings and implications as needed

  • Serve as a subject matter expert and thought leader, regularly advising clients and senior colleagues on research solutions for a variety of brand and business challenges

QUALIFICATIONS

  • 12+ years of relevant experience

  • Proficiency in secondary/syndicated research and analytics tools (Simmons, Scarborough, Mintel, social listening platforms, Stylus, etc.)

  • Expertise in quantitative and qualitative research methods and reporting techniques

  • Expertise in primary research design, execution, and analysis

  • Excellent analytical skills (must be able to distill clear, compelling conclusions and recommendations from complex data)

  • Excellent communication and presentation skills (must be able to simplify complex topics, clearly articulate research, and persuasively engage C-suite audiences)

  • Excellent management skills (must be able to mentor, guide, and inspire team members)

  • Insatiable curiosity and a demonstrated ability to quickly master new research tools and techniques

  • Strong interest in and understanding of the cultural forces and trends that impact consumer behavior

  • Strong understanding of the role of research and analytics in brand marketing

  • A skilled leader who can manage complex relationships and enlist support from colleagues

Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.


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