VP, Consumer Lifecycle Marketing - Loop Commerce

Synchrony Financial Menlo Park , CA 94025

Posted 11 months ago

Job Description:

Ready to work on an exciting product that is at the forefront of changing an entire e-commerce industry and touches millions of consumers across leading retailers? Loop Commerce, a Synchrony Solution, has transformed the retail experience with GiftNow by allowing retailers to offer gift givers enhanced choices at check out and gives gift recipients personalized options. We've recently expanded our capabilities with our Gift360 suite of products, to drive further value to retailers and consumers. As we continue to grow, we need talented, passionate and innovative people to join our team and help redefine how people buy and receive gifts across the digital and physical worlds.

We offer a vibrant culture as being a family-like and fun-loving atmosphere, agile, and focused on defining the leading edge of something meaningful for millions of people. We're located in the heart of Silicon Valley in downtown Menlo Park, CA within a two minute walk from the Caltrain station. And now, while maintaining our start-up culture and fast-pace innovation, Loop has the backing and support of Synchrony to fuel and accelerate its growth and success.

Role Summary/Purpose:

Do you combine the technical mind of a quant jock with the pen of a poet? If so, you could be our Customer Lifecycle Manager. We are seeking a superstar Customer Lifecycle Manager to lead the development of a world-class customer lifecycle program that activates and accelerates revenue. We're looking for a high-impact strategist and customer marketer who can oversee planning and prioritization of marketing programs that improve conversion rate (e.g. lead nurture programs), increase ARPA and LTV, drive product adoption and reduce churn. You will partner closely with other members of our Marketing team as well as members of other key cross-functional teams to define organization wide processes and customer experiences which efficiently achieve these goals.

Essential Responsibilities:

  • Partner with Retailer Marketing, Consumer Marketing, Analytics, Product, Operations, Sales and Partner Success teams to analyze business and marketing data to identify key drivers, mechanics and associated dependencies for driving conversion, product adoption, retention, and cross-sell.

  • Effectively translate analytics into clear insights and actionable recommendations

  • Manage marketing automation including email triggers and batch campaigns throughout the customer lifecycle in partnership with the SYF Marketing Solutions team.

  • Partner with Content, PR, and Creative teams to drive the development of email communications, press articles, and marketing assets to nurture consumer relationships

  • Drive continued innovation in evolving marketing programs most effective at engaging the consumer audience at scale

  • Forecast results from various tactics and advocate for resource prioritization

  • Articulate program strategy and communicate results to key stakeholders; executive presentations on the program approaches and results will be required.

  • Identify customer segments for targeted marketing programs and plan customer offers and incentive programs to deliver ROI-positive results

  • Perform other duties and/or special projects as assigned

Qualifications/ Requirements:

  • Bachelor's degree, or, in lieu of a degree, a high school diploma/GED and 10 years of professional work experience in the consumer marketing field
  • A minimum of 8 years of relevant marketing strategy and/or customer and relationship management experience

Desired Characteristics:

  • Hands-on experience with email delivery execution

  • Strong strategic thinking coupled with the ability to develop and implement actionable and measurable plans to drive business results.

  • Familiarity with online marketing metrics and key performance metrics

  • Deep understanding of the digital marketing landscape and a passion for building innovative & ROI-positive marketing programs at scale.

  • Familiarity with and experience of developing new value proposition and/or new product development processes, from concept innovation through go-to-market execution.

  • Experience using/translating statistics into actionable results

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must have at least a "consistently meets expectations" performance rating and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance requirement).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am 5pm Monday to Friday, Central Standard Time.

Grade/Level: 12

Job Family Group:


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VP, Consumer Lifecycle Marketing - Loop Commerce

Synchrony Financial