VP, Chief Product Owner - Martech

Job Classification:

Technology - Project Mgmt/Business Analysis

Our Business

Prudential Financial (NYSE: PRU), an industry leader in financial services for more than 140 years, is on a journey to become a higher growth, more nimble company - expanding access to investing, insurance, and retirement security for more people across the globe. We provide a wide array of financial products and services, ranging from individual life insurance, retirement, and annuities to asset management. With over $1.6 trillion assets under management and office presence in 20 countries across 5 continents, we help customers world-wide develop strategies for growing and protecting wealth.

Our Team

Prudential's Marketing Organization is integral to the growth of the company, driving deep understanding of customers and delivering experiences that achieve exceptional business outcomes. Come be part of a diverse team of marketers who are passionate about putting customers at the center of everything we do and making their lives better by solving the financial challenges of a changing world. We are also in the midst of a larger MarTech modernization effort, building a scalable, modernized MarTech platform for the enterprise.

The Role

This VP, Chief Product Owner, reporting to the Head of MarTech Strategy will focus on building and implementing a modern MarTech platform focusing on providing the entire Prudential enterprise with advanced Marketing capabilities to facilitate leading marketing digital strategies. The core platform will focus on the end-to-end MarTech stack covering experience, campaign management, and personalization capabilities.

This individual will partner closely with Business leaders, CMOs, and Technology teams to ensure optimal solution design that delivers on the business goals. To do this, the individual will need to leverage insights on Marketing trends, the MarTech industry, with a detailed understand the various Prudential business unit's needs. It will be necessary to have a thorough understanding of the competitive landscape, and digital innovation and service models in the insurance and financial services space. In addition, the individual in this role will interface with multiple internal and external entities (vendors, affiliates/asset managers, Prudential BUs, clients, global technology, marketing teams, control partners, etc.) to employ best in class capabilities for Prudential around MarTech and overall customer experiences.

Key success factors for the role include partnering with all Prudential businesses to assist in forming, setting, and executing a digital marketing strategy and building the platform to support those strategies. This person will need to have the ability to take intelligent risks, excelling in a matrix environment, and quickly and effectively gaining cross functional alignment with key partners (such as CMOs, CPOs, Sales, Marketing, Finance, and various internal stakeholders). This leader must have a strong background in MarTech and the insurance/financial service and be a passionate advocate for leading our MarTech initiatives across the company. This individual will lead a team of people and resources supporting the MarTech product team.

Key Responsibilities:

• Partner with enterprise leaders across all Prudential business units and align on integrated, strategic roadmaps which support business priorities.

• Focus on elevating the MarTech capabilities across the enterprise, primarily focused on a way that is tied to the overall business strategy.

• Work with stakeholders across Marketing and the enterprise to define, design, integrate and measure KPIs that support and drive business outcomes, as Product Owners on digital experience and platform scrum teams.

• Define, measure and be accountable for key digital KPIs/metrics relative to the MarTech adoption across multiple business units, driving digital outcomes and providing the right technology to our CMOs, CPOs, and strategist across Prudential.

• Provide guidance and oversight of MarTech roadmaps that align with business needs and cross-enterprise vision through the development of business cases and cost benefit analyses to secure strategic portfolio funding.

• Leads cross functional teams and a portfolio of initiatives, ensuring the strategic direction and outcomes of the businesses are reflected in the execution of these initiatives.

• Initiate and leverage market insights on digital market trends, the competitive landscape, and digital innovation and service/sales models across the financial services/insurance industry.

• Collaborate and partner with multiple internal and external entities (CPO peer group, vendors, global technology, marketing teams, control partners, other Business Units) to ensure optimal solutions and delivery on outcomes.

• Lead group of product owners, business analysts, and technology teams with an agile methodology, oversee successful development with appropriate velocity and quality.

• Create consistency around our prioritization and communication associated with our development builds.

The preferred work arrangement for this role is hybrid, working 2-3 days per week out of Prudential office location.

Your Expertise

What you'll need to succeed:

• Bachelor's degree required, Master's preferred. (Marketing, Finance, or IT preferred)

• Product Management and digital experience of 15 years, including 10 years of leadership in these roles.

• Proven leadership skills with 5+ years of managing complex projects and cross functional teams.

• Experience in leading multiple cross functional scrum teams using agile methodology with strong technical know-how and acumen.

• Strong background across a full range of insurance and/or financial service.

• Strong user experience/design background with a record of working closely with designers and journey managers to deploy innovative products on both web and mobile.

• Deep knowledge and passion for MarTech industry and key players including Adobe with emphasis on: content management systems (CMS), campaign management platforms, personalization/experimentation capabilities, and digital asset management solutions.

• Strong understanding of the regulatory requirements surrounding MarTech capabilities.

• This role requires excellent communication and "sales" capabilities, with frequent exposure to large and senior audiences around the company and externally in industry forums (conferences, speaking engagements)

• Deep understanding of the FinTech/InsurTech space with working knowledge of web analytics platforms such as Google Analytics and Adobe Analytics

• Experience analyzing trends in MarTech product design, mobile design, responsive design, omni-channel campaigns.

• Track record of successfully delivering projects with iterative release components

• Strong problem solving, decision making, negotiation, and partnership skills

• Strategic mindset: able to distill complicated scenarios into straightforward plans and create followership

• Intellectual curiosity, and a willingness to learn, grow, and improve

• Technical savviness and comfort in communicating effectively with technology leaders across Prudential.

• Capable of clearly articulating technical concepts to a variety of audiences

Note: Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $195,100.00 to $263,900.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills. Roles may also be eligible for additional compensation and/or benefits. Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. In addition, employees are eligible for standard benefits package including paid time off, medical, dental and retirement.

Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.

Prudential is a multinational financial services leader with operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company's well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, asset management, and real estate services.

We recognize that our strength and success are directly linked to the quality and skills of our diverse associates. We are proud to be a place where talented people who want to make a difference can grow as professionals, leaders, and as individuals. Visit www.prudential.com to learn more about our values, our history and our brand.

Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status , medical condition or any other characteristic protected by law.

The Prudential Insurance Company of America, Newark, NJ and its affiliates.

Note that this posting is intended for individual applicants. Search firms or agencies should email Staffing at staffingagencies@prudential.com for more information about doing business with Prudential.

PEOPLE WITH DISABILITIES:

If you need an accommodation to complete the application process, which may include an assessment, please email accommodations.hw@prudential.com.

Please note that the above email is solely for individuals with disabilities requesting an accommodation. If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.