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VP, Brand Marketing & Communications - 1871

Expired Job

1871 Chicago , IL 60602

Posted 5 months ago

About 1871

The story of the Great Chicago Fire of 1871 isn't really about the fire. It's about what happened next: A remarkable moment when the most brilliant engineers, architects and inventors came together to build a new city. Their innovations born of passion and practical ingenuity shaped not just Chicago, but the modern world. What started 140 years ago continues to this day.
1871 exists to inspire, equip and support founders to build great businesses. Here is where Chicago's brightest digital designers, engineers and entrepreneurs are shaping new technologies, disrupting old business models, and resetting the boundaries of what's possible.

Come to a place where you can share ideas, try new things, work hard, and with a little luck, change the world. If that sounds like you, join us.

About the Role

The VP of Brand, Marketing, and Communications will own the design and development of 1871's marcom strategy. This person will lead a team to implement holistic and forward-thinking marketing and communications plans that will position 1871 as an industry leader and expand our share of voice. He or she will serve as a key player in telling the story of 1871, its member companies, and the role of our community in the technology ecosystem -- in Chicago and beyond.

Responsibilities

  • Leadership and people growth: provide vision, direction, and mentorship in order to develop the team, invigorate creative thinking, and produce exceptional outcomes

  • Drive brand awareness and customer acquisition across all channels, including via brand partnerships, experiential marketing, and emerging technologies

  • Provide critical support in developing thought leadership strategies for 1871, its executives, and member companies

  • Drive alignment between 1871's internal departments, member companies, and other constituents in order to generate buzz and visibility

  • Oversee content strategy and implementation across all digital properties

  • Oversee PR strategy and media activities

  • Source and facilitate media partnerships

  • Oversee website and SEO strategy

  • Oversee all creative assets, online and off (includes video, photo, graphic design, and copy)

  • Design and implement email communications

  • Design and implement marketing/sales automation processes, including drip campaigns, workflow logic, and list segmentation

  • Oversee creation of marketing collateral and promotional items

  • Oversee design and production of the Annual Report

  • Schedule photography, videography, and social media coverage for events and other activities

  • Build and manage marketing budget

  • Manage all projects across the communications team, which includes leading meetings, goal setting, and task tracking

About You

  • You value working as part of a team

  • You are both highly creative and highly organized with a strong ability to execute.

  • You are both strategic and tactical; you think big picture but can also deliver on day-to-day marketing and communications tasks.

  • You understand the role of video and other storytelling techniques in achieving successful marketing outcomes.

  • You are a cross-functional leader and communicator.

  • You have a "strong visual eye."

  • You are a strong writer and editor with excellent attention to detail.

  • You have a passion for technology and entrepreneurship.

  • You thrive in a fast-paced, agile startup environment.

  • You are adaptable and an out-of-the-box problem solver.

Requirements

Required Skills

  • Adobe Photoshop or similar

  • CRM experience (e.g. HubSpot, Salesforce)

  • Wordpress (or other CMS experience)

  • Marketing Automation (e.g. HubSpot, Marketo, Pardot)

  • Social Media Automation (e.g. Hootsuite, Sprout Social)

  • Google Analytics experience preferred

  • Some HTML/CSS preferred

  • Some SEO/SEM preferred

Benefits
1871 offers a comprehensive compensation package that includes Health, Dental, Vision, 401k, PTO, opportunities to participate in workshops, events, and more!
1871/CEC is an equal employment opportunity employer with a strong focus on crafting an inclusive and diverse environment. We encourage individuals of all ethnic and racial backgrounds to apply for this position.


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VP, Brand Marketing & Communications - 1871

Expired Job

1871