VP, Associate Creative Director (Art) FCB Health NY (Hcp)

FCB Global New York City , NY 10008

Posted 3 weeks ago

JOB OVERVIEW

The VP Associate Creative Director oversees the art and copy teams and ensures quality of content and style to meet the client's marketing strategies and objectives. With their account partner, they share responsibility for brand strategy, team cohesion, client management, and creative quality. The VP ACD realizes that it's important to develop great work as well as develop great people. They are ambassadors of the agency internally and externally.

ESSENTIAL FUNCTIONS

Execution

  • Direct all members of staff to ensure proper production of campaign elements

Strategic Thinking

  • Bring and maintain knowledge and understanding of client's products, their marketing objectives, and the promotional activities of similar or competitive products to evaluate work in light of current marketing environment. Understanding marketing plans including objectives and strategies and how success will be measured. Contribute innovative ideas and tactics appropriate to client marketing strategy. Participate in strategic and tactical meetings to develop effective campaign reflecting the clients objectives. Generate new and innovative creative strategies and ideas to meet creative objectives.

Strategic Thinking

  • Oversee the team from inception to final product and ensures quality of content and style to meet clients marketing strategies and objectives

Creation and Execution

  • Develop smart, single-minded ideas that are on strategy. Works collaboratively with creative and account partners. Direct members of staff to ensure proper production of campaign elements.

Execution

  • Command the workflow and conceptual direction for the account

Creative Strategy

  • Develop overall marketing strategies. Evaluate creative strategy and execution of all new work.

Cross-functional Collaboration

  • Collaborate and communicate with team members in a productive manner to ensure goals are being met and to attain/maintain creative vision outlined for the agency

Staffing

  • Participates in interviewing and hiring process to ensure finding a right fit and talent.

Team Management & Development

  • Demonstrate the ability to hire and retain highly capable people while fostering diversity and career development

Business Management

  • Responsible for establishing and maintaining the reputation of the company as a creative leader

Client Management

  • Develop strong client relationships through participation in market research, presenting creative concept development, and strategic direction

Resource Management

  • Ensure creative employees are billable and fully utilized to increase productivity and efficiency

Relationship Management

  • Coordinates creative materials across other disciplines

JOB DUTIES & RESPONSIBILITIES

Strategic Thinking:

  • Possesses an in-depth understanding of the assigned account, treatment category, and relevant physician specialties, etc.

  • Work with account and creative senior management to develop overall marketing strategies.

  • Knowledge of product, market & position ensures sound strategic planning, timely & accurate implementation, good service, financial control and a solid client relationship.

  • Partners with clients to understand brand, messaging, & creative vision.

  • Consistently surpasses client expectations.

  • Possesses the ability to take abstract concepts and empower project teams to create cutting-edge concepts or designs that are user-friendly, representative of the client's goals, and within brand guidelines.

  • Participates in development of Brand personality, positioning, and creative briefs.Execution:

  • Manages and carries out photo shoots, video and film production, with assistance from reports.

  • Organizes thoughts effectively, communicates them well.

  • Places emphasis on quality control and adherence to deadlines.

  • Exhibits decisive problem solving ability.Relationship Management:

  • Ensures the account team member thoroughly understands creative concepts so that they are committed to selling them to the client.

  • Coordinates and works with account management and copywriter in identifying and obtaining information needed to carry out assignments.

  • Mentors all reports and arranges periodic reviews to ensure personal goals are being met.Business Management:

  • Ensures that all materials required for production are available and meet correct specifications.

  • Supervises and mentors art directors, senior art directors, and art supervisors and/or copywriters, senior copywriters, and copy supervisors on multiple brands.

  • Helps set priorities and manages workloads so that assignments are completed within agreed upon time frames.

  • Corroborates with production, ensuring quality work that is completed as designed, on time, without error and on budget.

  • Maintains current knowledge of production personnel, freelance art directors and/or copywriters, photographers, illustrators, directors, and talent; recommends those that are best suited to achieving the desired results.

  • Develops and participates in compelling and captivating presentations.

  • Makes sound, timely decisions about final changes to work in progress.

  • Demonstrates full understanding of Vantage/billing process and timely reporting of hours.

EDUCATIONDEGREE/DIPLOMAAREA OF STUDYREQUIRED/PREFERREDBachelorsMarketing, Advertising, Communications, or Related Field

LICENSES & CERTIFICATIONS

N/A

EXPERIENCEMIN YEARSAREA OF EXPERIENCEREQUIRED/PREFERRED10 years

Marketing/Advertising Business

KNOWLEDGE & SKILLS

  • Solid knowledge of word text programs

COMPETENCIES

  • Ability to work effectively in a team environment to build and foster collaborative environment

  • Delegates responsibilities and fosters a collaborative environment to work with others

  • Shows the ability to communicate a vision or goal to others and lead them towards achieving it; Pushes for action and results, and wins the support and help of others

  • Is able to establish and maintain rapport and build relationships with another

  • Is attentive and shows interest in the subject; Expresses ideas clearly and accurately

  • Shows interest in finding the cause of problems, looks for and chooses effective solutions and takes the necessary action to resolve them

For U.S. Job Seekers

It is the policy of FCB and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.

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VP, Associate Creative Director (Art) FCB Health NY (Hcp)

FCB Global