VP, Americas Marketing

Align Technology Raleigh , NC 27611

Posted 5 days ago

Join a team that is changing millions of lives.

Transforming smiles. Transforming lives. Transforming an industry.

At Align Technology, we believe a great smile can transform a person's life, so we create technology that gives people the confidence to take on whatever's next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our teams are constantly pushing the boundaries of what's possible.

Ready to join us?

About this opportunity

Provide the leadership and management of the regional marketing organization and strategy, working closely with the regional management team and global marketing organization to define and execute the regional operating plan. Establish strategic marketing and business development vision to meet sales objectives and strengthen customer relationships, reputation, and impact of Align Technology in the Orthodontic and Dental Community. Drive strategic projects and alignment across the Americas region, including LatAm.

In this role, you will

  • In conjunction with marketing and key executive management, initiate and maintain relationships with all important associations and trade groups, such as, ADA, AAO, AGD to avoid single point of contact.

  • Own the regional strategic planning process

  • Downstream product management: existing products, new product launches, mix / price, utilization growth

  • Establish clear channel strategies (Orthos / GPs, Teens / Adults, DSO's, iTero)

  • Define and deliver regional consumer strategy (media, digital, PR) and increase patient conversion (patient journey, doc locator, ..)

  • Define and manage commercial initiatives loyalty program, promotions, pricing. Support commercial initiatives related to agreed-upon GTM strategies (special accounts, partners)

  • Deliver the right customer education programs to support the regional strategy and needs

  • Work closely with global portfolio team to help define the short and long-term product and service needs of our customers. Ensure regional needs are fully communicated and understood by global teams

  • Partner with Align professionals to identify and build relationships with important ad hoc doctor groups that can, and will influence sales of Align Technology products

  • Responsible for increasing business among existing clients as well as promoting the organization to new clients in order to meet strategic business objectives.

  • Build and maintain strong collaborative internal relationships across key cross-functional business units, including Sales, iTero, and global functions.

  • Integrate with key executives and other decision making personnel to align account opportunities and business objectives with Align's business objectives.

  • Represent entire business portfolio

  • Direct customer initiatives and special projects.

  • Drive key Align business objectives and lead organizational change.

  • Develop, maintain, and deploy reporting tools and metrics to ensure transparent views of the current activity state, progress against plan, and business impacts of the function's operations. Utilize metrics, internal/external environmental and business intelligence to provide the early identification of new business opportunities.

  • Other duties may be assigned.

In this role, you'll need

  • Bachelor's Degree or equivalent experience, MBA preferred

  • Minimum 15 years medical device experience required, sales management experience required

  • Must possess demonstrated analytical skills and thrive in a detail-oriented environment

  • Must be able to develop and deliver effective presentations at the C-suite level

  • Be able to project manage and handle multiple projects at a time

  • Internal corporate, project management and execution and operational experience preferred

  • Travel 50-75% of the time

Sound like a good fit?

Great! Click the Apply link below to let us know you are interested. Not the right fit? Don't worry, there are lots more opportunities. Please consider sharing this opportunity with others in your network.

About Align

Invisalign clear aligners, iTero Intraoral scanners, and OrthoCAD digital services that help dental professionals achieve the clinical results they expect and deliver effective, cutting-edge dental options to their patients.

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VP, Americas Marketing

Align Technology