VP, Account Director Area 23

FCB Global New York City , NY 10008

Posted 4 months ago

At Area 23, the VP, Account Director (VP-AD) is responsible for the overall management of assigned account or line of business. The VP-AD represents the Agency's senior management on a day-to-day basis with the Client and within the Agency. The VP-AD's role includes overseeing the development of business/marketing strategy, process/communications management and people/relationship building.

Essential Functions:

Business development proven track record in new business pitches, exceptional presentation skills, advanced persuasive communication skills; demonstrated ability to grow current business, always looking for the next opportunity

Supervise and develop account team strong focus on managing labor, manages needs of team members to maximize learning and productivity while minimizing turnover

Focus on the "big picture" consistently make decisions by focusing on what's right for the agency; demonstrates maturity, ethics, integrity and fiscal responsibility

Job duties and responsibilities:

  • Lead the team (or multiple teams) on strategic/business development and tactical implementation

  • Develop and maintain strong client relations with all levels of client management as appropriate

  • Identify and resolves client conflicts quickly and efficiently

  • Proactively challenges and addresses client needs for long-term, future (i.e., beyond current/next sales period)

  • Identify and cultivate new business opportunities for agency

  • Possess an intimate knowledge of the category markets to which their brands belong

  • Thoroughly understand the brands, their strategic/relevant histories, and performance Appropriately interpret market research data

  • Analyze and extract pertinent findings/issues from all available marketing data

  • Ensure that all agency efforts and creative campaigns are in the best interest of building the brand

  • Thoroughly understand the brand positioning and the long-term brand vision

  • Ensure all strategies, creative, and tactics developed support the brand positioning

  • Coordinate and prioritize activities among accounts

  • Set overall goals and timing

  • Train, develop, and appropriately delegate to account team

  • Encourage and provide growth and development to team members

  • Lead creative and account teams in the development of breakthrough creative

  • Develop and manage staffing plan to ensure appropriate resource allocation and utilization

  • Conducts performance reviews on staff

  • Provides accurate and realistic forecasts for the group

  • Routinely monitors financial performance of accounts to maximize income generation

  • Oversee contract development and overall budget development and approval

  • Liaise with internal senior managers, scientific services, finance, etc. to ensure optimal client satisfaction, business development, and income potential

  • Perform other related duties as required and assigned by supervisor


  • Bachelor's Degree

  • 12-15 years relevant industry experience and/or equivalent combination of education and experience

  • Derm experience preferred

  • Previous supervisory experience

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