Vice President, Strategy (2019052)

Javelin Marketing Group Los Angeles , CA 90009

Posted 7 months ago

Javelin leverages data, human insights and innovation across orchestrated and spontaneous customer journeys, is data-led and tech-enabled, but thinks of people and experiences first. A key example is Journeys of One the individualization of brand experiences for the always-on consumer across channels in real time.

We use tools like ethnography, econometrics and empathy mapping to define the moments that represent a brand's biggest opportunities while calculating the ROI of customers and touch points. We've modeled over $10B of data in the last three years and put it to good use by de-risking choices and simplifying digital communications and experience design. At Javelin, we connect human outcomes to business outcomes.

We're looking for a Thought leader. Disruptor. Visionary. Engager. Innovator.

As a Vice President, Strategy, you'll be a voice for Javelin and in the industry, one who speaks confidently and credibly, externally and internally. In our data-driven world, you'll create innovative approaches based on customer insights and analytics that lead to valued customer experiences. You've seen more patterns, have a rich capacity for convincing a client, and a finely tuned ability to integrate disparate ideas.

Your toolkit is deep and eclectic: you'll be doing customer journey workshops one day, an independent analytics project the next, helping shape agency IP, preparing for a client strategy session, and all while writing provocative think pieces. No two days are alike and you'll work with a variety of clients, agency partners and colleagues on multiple projects, all focused on deliverables that motivate target customer segments to engage with our clients' brands. We're looking for a mature mix of skills: research, communication, insight, presentation and management.

What you'll do:

  • Lead the account planning and strategy for one of the agency's largest accounts, driving the use of customer insights and analytics to create an ownable strategic framework for leveraging insights to build our client's brand

  • Provide industry thought leadership on telecommunications marketing as an author and a speaker within our industry, for our clients and for the agency

  • Demonstrate a solid understanding of client business strategy, products, competitors and industry standards

  • Serve as day-to-day client advisor, using excellent communication and strong presentation skills internally and with clients of all levels

  • Oversee the strategy on complex omnichannel engagement programs, from comms and channel planning to development to execution to evaluation

  • Inspire ideas based on knowledge of new and emerging channels and provide strategic rigor to the implementation of ideas

  • Counsel clients on strategic business opportunities, providing strong recommendations on project and partnership priorities

  • Demonstrate strong understanding of digital and social platforms, trends and measurement approaches with an insatiable pursuit of continuous learning

  • Apply innovative research methodologies to drive customer insights for our clients' brands

  • Collaborate with the creative, technology, analytics and account management teams and more, to add value to all client relationships

  • Engage and take a lead in business development efforts

What you've got (desired candidate attributes):

  • Strong strategic thinking ability with deep understanding of digital mediums, technologies and trends

  • Inquisitive nature and drive to develop compelling insights that drive integrated marketing across the customer journey

  • Strong working knowledge of CRM and digital engagements

  • Insatiable thirst for finding new and interesting ways to engage customers with brands to create meaningful interactions

  • Fluency with existing and emerging channels

  • Experience developing overall engagement strategy and working with various SMEs, discipline leads and teams to execute plans

  • Ability to anticipate needs that the client may not yet recognize and ensure that approaches and creative solutions are linked to client objectives

  • Saviness to know how to build and influence relationships that demonstrate an understanding of client business and build confidence in Javelin's expertise

  • Excellent writing and communication skills; ability to personally prepare client-ready deliverables and presentations

  • Able to craft compelling strategic stories from qualitative and quantitative inputs

  • Successful track record working independently and autonomously while being a valued partner with strong relationships

  • Innate and infectious curiosity that drives you to pursue and bring to life new ideas and solutions in partnership with your teammates

  • Ability to prioritize, problem solve and remain poised, positive and productive in high-pressure situations

  • Action-oriented with a strong sense of accountability

  • Creative thinking and analytical problem-solving skills

  • Ability to travel up to 25%

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Vice President, Strategy (2019052)

Javelin Marketing Group