Vice President, Social

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

At Peacock, we know life is complicated but believe entertainment shouldn't be. We envision a more human streaming experience that embraces the entertainment you love. Backed by 100+ years of NBCUniversal legacy, we know how to entertain. We combine this legacy with an insatiable itch for innovation, embracing the data and technologies that challenge the status quo. Our team is never done obsessing over how best to deliver excellence across television, film, sports, news, and more.

This ambition is a group effort. As challengers at heart, our secret weapon is our talented team of big thinkers, data-driven drivers of growth and innovation. We start by putting people first, embracing empathy and compassion to create a more dynamic, more fulfilling workplace and a better, more enjoyable product. As a company, we embrace the power of transparency and inclusion. We know the best idea can come from anywhere, so we're committed to creating an organization where we act as one and put ego aside. We are determined to forge the next frontier of streaming through trust, teamwork, and talent.

Position Overview:

The Vice President, Social on the Brand Marketing team is responsible for turning brand strategies and insights into successful social and digital campaigns, growing our global footprint, delighting our audiences, and driving fan culture by focusing on reach, engagement, community, and awareness KPIs (in addition to some consideration in the middle funnel) across multiple organic touchpoints.

Responsibilities:

• Serve as lead on all organic social marketing - drive strategy and voice for organic social, community, talent social and influencer efforts.

• Drive innovation and expansion of the Peacock digital footprint beyond traditional social media.

• Serve as the team leader across all organic social marketing efforts - driving strategy, social voice and persona building, and talent and influencer engagements.

• Collaborate closely with the cross-functional marketing team (including Title, Sports, Brand Planning and Publicity) to drive awareness and engagement with our portfolio of content.

• Oversee development and production of original social series and repeatable formats across Peacock's owned social media ecosystem.

• Supersize our audience on the brand handles (Social and YouTube) and advise and engage with marketing team on any show handles for titles.

• Serve as audience expert, driving growth of consumer/fan awareness, community groups, and influencers.

• Direct social reporting needs - working with MSP&A team - and keep larger organization appraised of social progress.

• Inspire, drive, manage and mentor a large full-time team and agencies.

• Balance long-term planning and day-to-day operations

• Collaborate with paid social to super-charge prospecting/retargeting efforts.

• Work with key internal and external partners to develop and implement workstreams for Partnerships & Ad Sales to filter through organic social; use industry expertise to look for new opportunities and applications

• Partner across marketing team and larger organization to drive collaboration, efficiency, and creative excellence.

• Additional tasks as needed.

Qualifications

Basic Qualifications:

• 10+ years' experience in brand, content or growth marketing within media, technology, consumer packaged goods, hospitality, travel, or an advertising agency.

• 5+ years' experience in social media marketing, driving, and building strong consumer engagement with a track record of discovering and leveraging cultural trends, moments, and conversations within social media and culture, creating innovative strategies that deepen consumer engagement and awareness uniquely.

• 5+ years' direct experience building and running a large team, including experience mentoring junior, mid- and senior-level team members.

• Deep understanding of social platforms and their respective audiences with a particular expertise in launching successful new social channels.

Desired Qualifications:

• Laser-focus on meeting both consumer needs and business goals with a record of impressive KPI growth in past roles.

• Deep understanding of the fast-evolving digital content and social space, including best practices and what's next.

• Demonstrated ability to influence, challenge, and partner with senior executives and peers across a highly matrixed, fast-paced, innovative, and highly energetic corporate culture.

• Ability to thrive in situations reacting in real time to social/viral conversations and trends as well as tight deadlines and fast-moving parameters.

• Strong organizational skills and exceptional PowerPoint, written and verbal communication skills.

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary range: $230,000 - $270,000 (bonus and long-term incentive eligible)

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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