Vice President / Senior Vice President, Influencer Marketing

BCW North America New York , NY 10001

Posted 3 weeks ago

What does it mean to be part of BCW and the WPP network? It means being a part of a global, multi-faceted, multi-talented creative engine, with access to countless places you can grow.

As the global communications agency built to #movepeople, BCW guides client partners to powerful, culturally relevant ideas, programs and messages that inspire their key stakeholders to think differently, feel deeply and act urgently.

BCWs commitment to moving people starts with our employees. Here youll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. Were committed to moving our people forward in their careers and helping them grow as people and professionals.

We wholly believe that creating truly inclusive and innovative solutions is critical to our success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQ+, differently abled and veteran communities.

And while there is no one kind of BCW person, everyone at BCW has something in common: A mindset, a way of responding to challenges with openness, curiosity and a commitment to learning. BCW will feed that drive by rewarding courageous tenacity and nurturing your dynamic career.

The Role:

Are you a well-known, award-winning Influencer who has who understands influential media, digital and paid media? Do you thrive off of the new, the trendy, the whats-hot-right-now? Do you use the word hashtag in conversations youre having in real life? Do you love the science, strategy and measure behind influence? Well, so do we.

BCWs Digital Innovation Group is looking for a highly skilled strategist, manager and negotiator to help run some of the biggest, most sophisticated influencer marketing programs in the market today.

Why work with us? Youll oversee an industry-leading influencer team, defining the rules of influencer marketing for clients across a broad array of industries. As a seasoned influencer-wrangler, you will oversee active influencer programs, sell in new ones and help keep BCW positioned as the market leader in the space.

You will be responsible for overseeing and growing influencer marketing programs for our wide array of amazing consumer brand clients.

The ideal candidate will be proactive, creative, resourceful, influential, and intellectually curious. You must be on a never-ending quest to stay abreast of evolving trends, human insights and emerging platforms in an effort to generate unique and creative ways to drive clients business objectives. You immerse yourself in the world of whats working now and whats next. Your experience gives you a calibrated compass. Your proven track record gives us the confidence. Together with a team of digitally inspired seekers, you will chart an integrated and informed path for clients.

What youll do as you move with us:

  • Demonstrate a true passion for and understanding of influencer marketing, emerging digital platforms and how they can be leveraged as part of our clients strategies
  • Push boundaries and never accept the status quo when it comes to creative programs, brand campaigns or other marketing initiatives
  • Thought leader for clients and agency; strategist who can act as trusted adviser for multiple clients and translate client objectives into successful programs
  • Ability to assess a clients overall marketing mix and develop scaled multidimensional influencer programs (including paid, e-comm etc.)
  • Expert understanding of budgets, planning and impact against different influencer tiers
  • Provide best-in-class influencer marketing counsel specific to brand target consumer and marketing objective
  • Expert in both social platform and influencer nuances as it relates to strategy, influencer tiers, and verticals
  • Work within an integrated PR and digital team and develop a comprehensive understanding of your clients their business, products, markets
  • Develop and participate in new business presentations articulating a clearly defined strategy that maps to client goals
  • Develop concepts and programs for a diverse client roster across different industries
  • Partner with client and account teams across different functions to deliver impactful results
  • Stay on top of emerging technologies and trends sharing your knowledge/learnings with a broader audience
  • Contribute your ideas and work as part of an integrated, inter-disciplinary agency team


Experience that contributes to your success:

  • 8-10+ years of agency experience with a focus on influencer marketing.
  • 5+ years in the digital space with proven experience delivering successful digital/social programs across channels
  • Passionate about Influencer Marketing and up to date on trends, best practices and innovations is a must
  • Digital fluency - confident in speaking to and educating about the rapidly changing digital landscape, including platforms, technology and innovation
  • Experience running sizable influencer campaigns from start to finish, including managing approximately100+ influencers simultaneously
  • Experience negotiating contracts with influencers
  • Experience managing teams and budgets of $1 million+
  • Strong knowledge of digital culture, talented writer, clear communicator, engaging presenterCreative, flexible and self-motivated
  • Agency or property experience in building influencer or content led branded programs ideal
  • Experience buying/managing influencer/content in the digital space and interacting with brands, agencies, MCNs, influencers
  • Strategic understanding of traditional, digital/social specific media marketing in addition to appropriate metrics of success
  • Robust network specifically within the in digital / social space; knowledge of various agencies and networks and who and how to work with them to construct talent partnerships
  • The ability to effectively collaborate with multidisciplinary teams a must
  • Strong relationships with talent representation and digital/social networks
  • Strong communication skills; written, spoken, presentation, etc.


More about BCW:

BCW (Burson Cohn & Wolfe), one of the worlds largest full-service global communications and public relations agencies, is in the business of moving people on behalf of clients. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), a creative transformation company.

BCW Mission:

To act. To inspire. To change. We take an analytical approach to obsess over every detail, then add real emotion and creativity to connect with peoples lives and their communities. Were #MovingPeople join us.

BCW is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.

Our organization participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.

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Vice President / Senior Vice President, Influencer Marketing

BCW North America