Vice President, Performance Marketing

1-800-Flowers.Com, Inc. Carle Place , NY 11514

Posted 1 week ago

1800Flowers.com is looking for a Vice President, Performance Marketing with a compelling record of creating and managing digital marketing strategies and leveraging marketing campaigns to deliver outstanding revenue growth. This position will be focused on partnering with Marketing Services, for various mediums such as Paid Search, Shopping Engines, Display, Affiliate, and Marketplace advertising which entails an intimate knowledge of: paid search platforms and ecosystems and capabilities, ad serving technologies, affiliate technology platforms, DSPs, site direct buys, mobile, video and emerging inventory sources and experience managing direct reports. This position requires a deep understanding of the evolving MarTech/AdTech landscape. In-house marketing experience is a plus.

The position requires an enthusiastic multi-tasker with attention to detail, excellent written and verbal communication and an ability to build relationships across internal and external teams. This person needs to be able drive strategies as well as guide data-driven tactical decisions in close to real time. We offer a chance interact with industry leaders and the best technology companies. 1800Flowers.com is a flat, dynamic and highly focused team; we have fun while producing strong top and bottom line results.

Specific Responsibilities include, but are not limited to:

  • Supervise Paid Search planning, implementation, monitoring, optimization, testing, analysis, forecasting and reporting for specific brand(s).

  • Individually and/or in partnership with Marketing Services drive search media campaigns, search engine shopping campaigns as well as Comparison Shopping Engines (CSE), and all Marketplaces (Amazon, Walmart, etc.).

  • Experience partnering with internal teams to optimize varied marketing platforms and operations, specific to a Brand.

  • Mastery of leading ad industry tools & technologies (e.g. ad servers, DSPs & UIs, Google & YouTube, Tag Management, Affiliate platforms) and ability to partner internally to drive expert outcomes.

  • Oversee campaign management and large monthly spend budgets while hitting pre-determined targets in CPA, ROI, A/S and micro-conversion optimization

  • Familiarity with multi-touch attribution, algorithmic models and marketing analytics.

  • Ability to understand customer buying behaviors, segmentation and profiling.

  • Responsible for overall management and growth of the affiliate program including managing our publisher and agency relationships

  • Monitor and research industry trends related to direct response marketing to continually improve knowledge and skills and communicate new ideas and trends.

  • Identify new sources of customer acquisition and profit via new partners new strategies and emerging channels.

  • Manage a team of marketing managers for specific brand(s).

  • Have responsibility for a multi-million-dollar P&L, forecast quarterly and annual goals for revenue.

  • 10+ years of digital agency or in-house experience

  • Must have paid search and display channel expertise and other digital channel skill-sets a plus

  • Ecommerce, direct response, roi-focused campaign management

  • Strong sense of Marketing analytics and how to derive actionable insights from complex data sources

  • Ability to partner with Marketing Services, as well as senior management from brand-centric departments such as Creative, Finance, Merchandising, & Brand Strategy

  • Working knowledge of one or more of the analytics packages (eg Google Analytics).

  • Management experience leading small teams against online performance-based media objectives and executing marketing campaigns that are part of multi-pronged marketing strategy that crosses teams and organizations.

  • Exceptional oral and written communication skills and a demonstrated ability to work cross-functionally to get work completed is a key success factor.

  • Ability to multitask, handle pressure and meet deadlines in a fast paced entrepreneurial environment without a lot of direction or oversight.

  • Advanced computer skills are required

  • College degree required, advanced degree a plus. We welcome applicants with non-traditional educational and professional experiences.

Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Enterprise Community Marketing Senior Manager Of Technical SEO

1-800-Flowers.Com, Inc.

Posted Yesterday

VIEW JOBS 3/19/2019 12:00:00 AM 2019-06-17T00:00 1-800-FLOWERS.COM, Inc. is seeking an Enterprise Community Marketing Senior Manager of Technical Search Engine Optimization to lead technical organic search efforts for 1-800-Flowers.com, and our family of brands. The Senior Manager will also play an integral role in achieving cohesive SEO goals in an exciting multi-brand environment for Harry & David, 1-800-Baskets, Fruit Bouquets, Cheryl's cookies, The Popcorn Factory, Moose Munch, Wolferman's, and Stockyards, as well as emerging brands and corporate initiatives. The Senior Manager will report directly to the Director of Enterprise Community Marketing, SEO & Social, and will be granted the opportunity to translate business goals into successful SEO strategies. In a fast-paced and constantly changing environment, the Senior Manager will use their expertise and analytical skills to assertively recommend the absolute best SEO strategies and solutions to complex situations. Responsibilities: * Technical SEO Analysis & Implementation: From reviewing XML sitemaps to ensuring SEO friendliness in our coding, candidate should have a good understanding of technical SEO. Candidate should be familiar with JavaScript and SEO, etc. * Server Log Guru: Who doesn't like reading a good server log? * Crawlability of Site: Candidate should have knowledge of how to crawl the site, and how to analyze the results. * Ranking & Keyword Management and Analysis: Produce high-level keyword analysis while tracking, managing and distributing daily and weekly organic rankings. Candidate should also have awareness of different search engines as well as personalized and local search. * Analysis of Natural Search Metrics: The Senior Manager will get to use their analytical skills to report natural search numbers across different analytical platforms. A weekly and monthly report is required. * SEO Strategy Expert with Efficient Execution: Apply the best content strategies from a natural search perspective to clearly indicate to the user and the search engine bots what our pages are about. This would include optimization of on-page and off-page copy, as well as image, video, social, and local initiatives. * In-Depth Competitor Analysis: Analyze an extremely competitive marketplace and take note of e-commerce trends in the space. * Identify and Implement New Site Initiatives * Candidate should have a B.S./B.A. degree, and 3 to 5 years of SEO experience (Senior Manager). * Team Player: Effectively work with the Director of Enterprise Community Marketing as well as the internal team, and external agencies in natural search efforts. Candidate should be easy to work with, assertive and a team player. * Creative Go-Getter in a Fast-Paced Working Environment: The Senior Manager should be a quick learner who can hit the ground running in a fast-paced working environment. Creativity for innovative marketing initiatives to stay ahead of the trend is part of the gig. * Solid Analytical Skills: Candidate should have a strong analytic ability and should understand importantkey performance metrics. Knowledge of Google Analytics, Google Webmaster Tools, and Bing Webmaster Tools is important. * Tech Savvy: Candidate should be able to develop and code websites and have experience and knowledge with HTML and CSS. Knowledge of JavaScript frameworks, Screaming Frog, & Log File Analysis is important. * Obsessed with Good Grammar and Clear Communication: Candidate should be an excellent writer who can also proofread. Familiarity with SEO copywriting is a plus. * SEO knowledge across various platforms. * The Senior Manager should possess a good understanding of usability and online shopping behavior as our customers and online users are our number one priority. Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled 1-800-Flowers.Com, Inc. Carle Place NY

Vice President, Performance Marketing

1-800-Flowers.Com, Inc.