Vice President Of Sales & Marketing

Lennar Corp., East Dundee , IL 60118

Posted 2 months ago

Job Description:


The VP of Sales and Marketing is responsible for Division sales staffing, training, and administration and establishing and communicating Division/Community sales objectives, goals and achieving successful results. The VP of Sales and Marketing is also responsible for managing all the divisions marketing and advertising efforts.



  • Communicate daily, weekly, monthly, quarterly with New Home Consultants with sales production demands, goal setting, product knowledge, corporate items, etc.

  • Participate in weekly Regional sales calls and regional operations meetings

  • Disseminate sales, marketing and product information to New Home Consultants

  • Prepare sales projections monthly, quarterly and yearly and continually monitor sales activity making recommendations to the Division President

  • Set-up and conduct sales meetings and phone bank for sales team weekly

  • Enforce company policies, upper management directives and resolve miscellaneous problems

  • Competitive analysis quarterly on advertising, promotions and models to stay the leader in the market Through self generated or referred leads, sell, process and close homes in accordance with company business plans using the 10-5-2-1

  • Visit each community weekly

  • Develop and execute Realtor Programs (if needed)

  • Model merchandising - working closely with the decorators on colors and layout of furniture in the home

  • Assist in organizing and supervising of special events to help promote communities and/or company events

  • Work closely with the sales team to ensure open communication on all matters; develop a strong environment conducive to proactive resolution of issues and strong commitment to selling a quality product

  • On call 7 days a week via cell phone for sales team

  • Handle customer's problems and concerns with New Home Consultants

  • Assist in problem solving of sales and closing issues between all parties, i.e. Closing department, New Home Consultant, Field associates, Customers, Homeowners, mortgage companies etc.

  • Mentor New Home Consultants by providing leadership, ongoing development, and strong learning experiences while establishing goals and coaching performance to meet business targets

  • Conduct and/or contribute to monthly/quarterly and/or annual performance appraisals

  • Ability to effectively manage staff through ensuring appropriate staffing in the Welcome Home Centers, providing formal and informal evaluations/feedback and addressing associate issues when warranted

  • Create, institute and oversee sales training programs (especially new hires).

  • Work with the Land Acquisition Department in review of potential land acquisitions and provide feedback on product, market and pricing strategy.

  • Work with Architects on improving existing plans as well as new product development.

  • Communicate the Divisions needs regarding financing programs.


  • Oversee division's marketing strategy and act as the liaison with Regional sale and marketing initiatives

  • Manage advertising and promotional budgets

  • Monitor signage and model maintenance

  • Responsible for all mass marketing, corporate branding, marketing strategy, media, public relations and assisting in the coordination of special events within the division

  • Work closely with Marketing company in adjusting market strategies accordingly in order to remain competitive with the changing market

  • Review market analysis to determine customer needs, price schedules, etc.

  • Facilitate the promotion of incentives, grand openings of new communities, close-out community pricing opportunities, special financing opportunities, etc.



  • Minimum High School or GED required

  • Bachelor's degree or equivalent work experience in a related field required

  • Minimum 10 years proven experience in New Home Sales and/or commission real estate sales

  • Minimum 8 years of Homebuilding experience at Manager/VP level required

  • Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills

  • Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates, and in all public relations

  • Excellent computer skills including advanced Word, Excel, Lotus Notes (e-mail)

  • Requires resourcefulness, patience and clarity and strong management and motivational skills

  • Valid driver's license and good driving record

  • Valid Auto Insurance coverage

  • Real Estate license required for some states

  • Ability to prepare written documentation and complete contract calculations


Regular Full-Time

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Vice President Of Sales & Marketing

Lennar Corp.,