The VP of Sales and Marketing is responsible for Division sales staffing, training, and administration and establishing and communicating Division/Community sales objectives, goals and achieving successful results. The VP of Sales and Marketing is also responsible for managing all the divisions marketing and advertising efforts.
Communicate daily, weekly, monthly, quarterly with New Home Consultants with sales production demands, goal setting, product knowledge, corporate items, etc.
Participate in weekly Regional sales calls and regional operations meetings
Disseminate sales, marketing and product information to New Home Consultants
Prepare sales projections monthly, quarterly and yearly and continually monitor sales activity making recommendations to the Division President
Set-up and conduct sales meetings and phone bank for sales team weekly
Enforce company policies, upper management directives and resolve miscellaneous problems
Competitive analysis quarterly on advertising, promotions and models to stay the leader in the market Through self generated or referred leads, sell, process and close homes in accordance with company business plans using the 10-5-2-1
Visit each community weekly
Develop and execute Realtor Programs (if needed)
Model merchandising - working closely with the decorators on colors and layout of furniture in the home
Assist in organizing and supervising of special events to help promote communities and/or company events
Work closely with the sales team to ensure open communication on all matters; develop a strong environment conducive to proactive resolution of issues and strong commitment to selling a quality product
On call 7 days a week via cell phone for sales team
Handle customer's problems and concerns with New Home Consultants
Assist in problem solving of sales and closing issues between all parties, i.e. Closing department, New Home Consultant, Field associates, Customers, Homeowners, mortgage companies etc.
Mentor New Home Consultants by providing leadership, ongoing development, and strong learning experiences while establishing goals and coaching performance to meet business targets
Conduct and/or contribute to monthly/quarterly and/or annual performance appraisals
Ability to effectively manage staff through ensuring appropriate staffing in the Welcome Home Centers, providing formal and informal evaluations/feedback and addressing associate issues when warranted
Create, institute and oversee sales training programs (especially new hires).
Work with the Land Acquisition Department in review of potential land acquisitions and provide feedback on product, market and pricing strategy.
Work with Architects on improving existing plans as well as new product development.
Communicate the Divisions needs regarding financing programs.
Oversee division's marketing strategy and act as the liaison with Regional sale and marketing initiatives
Manage advertising and promotional budgets
Monitor signage and model maintenance
Responsible for all mass marketing, corporate branding, marketing strategy, media, public relations and assisting in the coordination of special events within the division
Work closely with Marketing company in adjusting market strategies accordingly in order to remain competitive with the changing market
Review market analysis to determine customer needs, price schedules, etc.
Facilitate the promotion of incentives, grand openings of new communities, close-out community pricing opportunities, special financing opportunities, etc.
Minimum High School or GED required
Bachelor's degree or equivalent work experience in a related field required
Minimum 10 years proven experience in New Home Sales and/or commission real estate sales
Minimum 8 years of Homebuilding experience at Manager/VP level required
Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills
Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with homeowners, fellow associates, and in all public relations
Excellent computer skills including advanced Word, Excel, Lotus Notes (e-mail)
Requires resourcefulness, patience and clarity and strong management and motivational skills
Valid driver's license and good driving record
Valid Auto Insurance coverage
Real Estate license required for some states
Ability to prepare written documentation and complete contract calculations