Vice President Of Marketing

Diasorin is a global leader in diagnostic solutions, pushing the boundaries of science and technology to create cutting-edge tools that improve healthcare worldwide. With a legacy spanning over 50 years, we've earned our reputation for excellence by developing innovative diagnostic assays and instruments that are trusted by healthcare providers around the world.

Our broad offering of diagnostic tests and Licensed Technology solutions, made available thanks to ongoing investments in research, positions us as the player with the widest range of specialty solutions in the sector and identifies us as the "Diagnostics Specialist."

Why Join Diasorin?

• Impactful Work: When you join Diasorin, you become part of a team that's dedicated to improving lives. Your contributions will directly impact patient care, making a meaningful difference in the world.

• Global Reach & Innovation: Our work transcends borders. Joining Diasorin means collaborating with colleagues from all over the world, expanding your horizons, and contributing to global healthcare solutions at the forefront of the diagnostic industry.

Diverse and Inclusive Culture: We believe in the strength of diversity, and our inclusive culture reflects this commitment. We value your unique perspective and offer a supportive, collaborative environment where everyone can thrive.

Join Our Team: If you're passionate about innovation, diversity, and making a positive impact on healthcare, Diasorin is the place for you. We're looking for passionate and talented individuals who are ready to embrace new challenges and drive healthcare solutions forward.

Are you ready to be part of a dynamic team that's shaping the future of diagnostics? Join Diasorin and become a catalyst for change in the world of healthcare. Apply today and be a part of our exciting journey toward a healthier, more connected world. Together, we can make an impact!

Position Summary

Reporting to the Vice President, Commercial - Immuno the Vice President of Marketing will be responsible for developing and executing the U.S immuno marketing strategy to achieve our financial plans. In addition, The V.P. of marketing is also responsible for the leading the Training organization to develop and implement training programs to enable the execution of the strategy. As Vice President of Marketing, you will also work with corporate marketing to drive the U.S. product funnel from product inception to product retirement.

Key Duties and Responsibilities

• Lead the development, integration, and implementation of a broad range of marketing activities relative to the strategic direction and positioning of the organization.

• Provide product development input, both in the US and to the Corporate Marketing group.

• Own and oversee the strategy and development of all social and digital omni channels, partnerships and digital channel investments

• Lead and contribute to the development of the US Immuno Diagnostics 3-year strategy; anticipate future opportunities via industry analysis, culture and trend forecasting

• Lead the strategic planning and optimization of performance marketing channels

• Champion analytics usage throughout the function to accomplish strategic goals

• Nurture an environment that rewards the exploration and implementation of new marketing technologies across digital, mobile, and omnichannel platforms to enhance the customer experience and drive brand engagement in new and innovative ways

• Remain relentlessly up-to-date on emerging and future trends across all relevant industries to identify and grow business opportunities

• Align pricing strategy using market knowledge and research.

• Achieve Quarterly and annual financial targets

• Oversee major Product Launches, Product Portfolio Strategy and Lifecycle Management

• Develop and manage assigned marketing budgets, including marketing-mix/expense budgets, and global product portfolio sales forecast to achieve financial performance targets for associated P&Ls.

• Manage partnerships with strategic partners

Education, Experience, and Qualifications

• Post graduate Marketing qualification, M.B.A, or Graduate qualification in Business or Technology, or demonstrated experience

• Educational background with a focus on both science and business

• 5+ years in a management or strategic role in an IVD company, laboratory, clinical, or academic organization with experience relating to diagnostic testing

• 5+ years marketing experience highly desirable

• 5+ years leading and developing a Digital Marketing Team

• Ongoing and developed relationships with thought leaders and key opinion leaders from major clinical, scientific, academic and laboratory organizations

• High level engagement with appropriate professional societies, e.g.: CAP, AACC, ASCLS, ESA, IDSA, etc.

• Engagement and relationships with government and other organizations important within the diagnostic market space, e.g.: CDC, FDA, NIH, etc.

• Strategic and tactical dimension and capabilities

• Independent, creative, and solution-oriented thinker

• Knowledge of the in-vitro diagnostics market, the products, the competitors, major customers and the healthcare environment

• Expertise in the clinical areas of infectious disease and in immunodiagnostic assays

• Exceptional customer presentation skills, ability to present to both customer and internal executives at a high level

• Demonstrated ability to inspire and manage marketing organizations to achieve both short term objectives and long term vision

• Skilled at preparing written materials such as reports, presentations and proposals

• Working knowledge of MS Word, Excel, and PowerPoint.

Diasorin is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status, and will not be discriminated against on the basis of disability.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and Canada and to complete the required employment eligibility verification document form upon hire.

Diasorin is committed to providing reasonable accommodations for qualified individuals with disabilities. If you are a US or Canada candidate and require assistance or accommodation during the application process, please contact the North America Talent Acquisition Team at hrtalent@diasorin.com or 1-800-328-1482 to request an accommodation.

The above job description is intended to describe the general content, identify the essential functions, and set forth the requirements for the performance of this job. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements.

Diasorin reserves the right to modify or amend this job posting as needed to comply with local laws and regulations.

Please note that offers of employment at Diasorin may be contingent upon successful completion of a pre-employment background check and drug screen, subject to applicable laws and regulations.

This position is not eligible for partnership with a third-party search firm vendor without expressed, written consent from the Diasorin Human Resources Department.