Vice President Of Marketing And Communications

Brooklyn Academy Of Music Brooklyn , NY 11201

Posted 3 months ago

BAM (Brooklyn Academy of Music) is a home for adventurous artists, audiences, and ideasengaging both global and local communities with world-renowned programming in theater, dance, music, opera, film, and much more. With an annual operating budget of approximately $50 million the majority dedicated directly or indirectly to programmingBAM is a leading presenter of emerging and contemporary artists.

BAM is seeking the Vice President of Marketing & Communications to join its Executive Team at a key moment in the institutions history. Reporting to President Katy Clark, and in close collaboration with a team of curators including BAMs new Artistic Director David Binder, the Vice President of Marketing and Communications will lead a division charged with helping BAM increase and expand its audiences; evolve and enhance its reputation and brand; and diversify and grow earned income. The successful candidate for the Vice President of Marketing and Communications will be able to articulate a clear and compelling vision for BAM and empower and mobilize their team to help achieve it, while also working collaboratively across divisions at a time of significant institutional change. The Vice President of Marketing and Communications will lead and should be well-versed in all aspects of Marketing & Communications, including brand management, customer experience, advertising, institutional marketing, creative services, public relations, ticketing, and digital media.

BAM is an equal opportunity employer and as such, we prioritize creating an accessible and inclusive home for our artists, audiences, and especially our colleagues working at BAM.

Key Objectives

  • Create revenue forecasts, meet targeted goals, and spearhead new measures to increase ticketing and other earned revenue, including rentals, retail, F&B, and other new initiatives

  • Meet attendance goals by creating and implementing strategy that resources and advocates for expanding and sustaining diverse audiences that better reflect the makeup of Brooklyn and NYC.

  • Lead, develop, motivate, and retain high-performing staff.

  • Constantly refine marketing approaches based on data analytics and use the data to make decisions. Pursue and implement efficiencies in all areas of marketing through new approaches, market research, benchmarks/metrics, and evaluation to measure performance.

  • Develop an inclusive and nimble internal, external and digital communication and messaging strategy that equitably engages all our constituents - staff, board, donors, artists, audiences and community members- and that adequately represents all of BAM's programs and brands.


  • A minimum of 10 years leadership experience, including senior management experience.

  • At least 8 years experience with marketing/communications.

  • Understands the importance of Diversity, Equity and Inclusion (DEI). Experienced with DEI concepts, programs, and initiatives

  • Strong written and verbal communication skills; strong interpersonal skills.

  • Experience in planning marketing strategies, advertising campaigns, and successful public relations efforts

  • Experience working in a venue that sells tickets and/or a sophisticated understanding of dynamic pricing strategies to optimize and balance revenue, customer loyalty, accessibility, and growth

  • Strong business acumen including strategic, analytical, and problem-solving skills.

  • Experience working in an organization within the cultural sector is preferred.

Salary: Commensurate with experience. Comprehensive benefits package including pension.

Application Instructions: Must complete an online application through

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Vice President Of Marketing And Communications

Brooklyn Academy Of Music