Vice President Of Enrollment Management And Marketing

Indiana Wesleyan University Marion , IN 46952

Posted 3 weeks ago

Vice President of Enrollment Management and Marketing


The Vice President's primary responsibility is for student enrollment in IWU-Marion programs on the university's main campus in Marion, Indiana. Additionally, the Vice President oversees the work of the Financial Aid Department, Wesleyan Student Initiatives, and the Marketing Department.


The Vice President for Enrollment Management and Marketing reports to the IWU-Marion Chancellor.


  • Reflect, articulate, and promote the mission, vision, and identity of the University, both internally and externally.

  • Exercise a working knowledge of the strategic relationship between the roles of marketing, financial aid, and athletics in securing student enrollment and retention and achieving enrollment and retention objectives.

  • Expertise and a spirit of collaboration in financial management, including cooperation with the Business Office of the university.

  • Work collaboratively with the Chancellor and other senior leaders to formulate and execute the University's strategic plan, giving special attention to those areas that have enrollment and marketing implications.

  • Make recommendations to the Chancellor and senior leaders regarding annual enrollment goals, market trends and financial aid projections.

  • Serve as the University expert on matters of recruitment, admission, marketing and financial aid practices, policies and strategies.

  • Develop and lead a university-wide marketing and communication strategy that supports the University's mission, aligns with enrollment objectives, and appropriately informs key constituents about the school's strategic direction, achievements and priorities.

  • Provide vision, leadership, mentorship, and management for those administrators and staff who report to the Vice President for Enrollment Management and Marketing.

  • Create opportunities for professional growth and development of enrollment management personnel.

  • Establish measurable goals and objectives for areas of responsibility and develop/execute plans to achieve those objectives.

  • Work collaboratively with the Associate Vice President for Business Affairs, and other key team members, to create and implement a comprehensive student aid strategy and program: one that assures the discount goal while maximizing enrollment yields and revenue to the University.

  • Work collaboratively with University Relations to plan, organize, and execute a comprehensive and integrated regional and national marketing, communication, and recruitment plan that establishes long-term enrollment health.

  • Oversee the establishment of application policies and procedures, and coordinate the proper evaluation of applicants serving as a liaison with admissions staff and members of the faculty.

  • Provide leadership in the development of all admissions literature as well as other marketing and advertising materials.

  • Develop awareness of, and relationships with, the Wesleyan church to increase effectiveness in recruiting Wesleyan students.

  • Coordinate market research and on-going data base management programs, while constantly reviewing and analyzing the effectiveness of all phases of the operation, including revisions as necessary.

  • Serve in a liaison capacity with internal and external constituencies including the Board of Trustees, faculty, staff, alumni, high school and college counselors, and prospective students and parents.

  • Represent the University in a speaking capacity at student-parent programs on and off campus, and participate, as needed, in the general functions of the office (e.g., student interviews, school visitations, college fairs, etc.).

  • Provide general coordination and assistance in all retention activities in collaboration with the Office of the Chancellor.

  • Provide leadership in the development and execution of student financial aid policies, procedures, awards, scholarship programs, and budget levels.

  • Continually assess and strengthen all phases of the enrollment management operation.

  • Other duties as assigned by the Chancellor.


Supervisory Responsibility over staff hires (makes hiring decisions), oversees staff work (directs work activities), and evaluates staff work (completes performance reviews/addresses performance concerns).

Direct reports include Director of Enrollment Management, Director of IWU-Marion Financial Aid, Director of Wesleyan Student Initiatives, and Executive Director of Marketing and Communications


According to Indiana Wesleyan University's employment policy, all employees must possess a strong Christian commitment and adhere to the standards outlined in the IWU Community Lifestyle Statement.


A master's degree from an accredited institution (doctorate preferred) and at least seven years of progressive experience in enrollment and marketing on a college campus, culminating in significant experience as a chief enrollment officer.


  • Proven collaborative, interpersonal, written, and oral communication skills

  • A working knowledge of student recruitment, marketing, advising, and retention strategies

  • A current and working understanding of matters of compliance and confidentiality in the use of student information for recruitment, enrollment, and financial aid (i.e. FERPA laws)

  • A personal record of enrollment leadership and service that shows integrity, accountability, and ability to achieve goals

  • A personal record of building a strong enrollment team including the ability to hire, mentor, and hold team members accountable for meeting office and University goals and expectations

  • A proven ability to manage complex budgets for the Enrollment and Marketing area

  • A proven ability to promote diversity and cultural competencies within the Enrollment area

  • A working knowledge and proven ability to use analytics as part of a comprehensive enrollment strategic plan including:

  • the strategic application of financial aid resources to achieve enrollment and net revenue goals

  • the analysis of key metrics to evaluate return on investment for enrollment strategies

  • the understanding of trend data to position the University's enrollment efforts in the most productive directions.

  • proven ability to serve as a role model of personal integrity, spiritual leadership and excellence consistent with the values embraced by the campus community

  • Demonstrated ability to work effectively with individuals from diverse communities and cultures.

Required Skills

  • A worldview that is in harmony with the mission and goals of Indiana Wesleyan University and an affirmation, without reservation, of the University's doctrinal statement

  • A commitment to Christian higher education

  • The ability to analyze and solve problems in an efficient and effective manner.

  • The ability to build strong collaborative working relationships with colleagues from the faculty and other key groups across the University campus

  • A working knowledge of and ability to implement "best practices" for enrollment and financial aid activities

  • Competence in working effectively and collaboratively with colleagues, Board of Trustee members, and external constituents


The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They should not be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. In addition, nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this position at any time.

Indiana Wesleyan University is committed to equal opportunity in employment and maintaining a work environment free from all forms of unlawful discrimination. Accordingly, the University affords equal opportunity to all employees and prospective employees without regard to race, sex, color, national or ethnic origin, disability, age, genetic information, veteran status, or any other status protected by law.

These have access to all the rights, privileges, and programs generally made available to employees at the University. It does not discriminate in the administration of its policies, programs, nor during any phase of employment, including hiring, promotion, demotion, treatment during employment, rates of pay or other compensation, and termination of employment.

As an educational institution operating under The Wesleyan Church, Indiana Wesleyan University reserves and exercises its privileges under applicable law to prefer employees on the basis of religion and who are best suited to its religious purpose.

Indiana Wesleyan University is an Equal Opportunity Employer

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Vice President Of Enrollment Management And Marketing

Indiana Wesleyan University