Vice President, Media Relations, Healthcare

Weber Shandwick New York , NY 10007

Posted 2 months ago

We Are Seeking

We are seeking a strong Vice President to join our Media Relations team within our Health Practice. We are looking for someone who knows the media landscape and has a unique experience telling stories for counseling clients on and executing integrated media relations strategy. The following is a general outline of primary responsibilities.

What You Will Be Doing

  • Develop a strong understanding of the client's business and target audiences, and work collaboratively with strategists and creative team members to deliver solutions that meet program objectives.

  • Foster growth and team talent as a leader on the New York health media team, including management of mid to junior health media team members.

  • Have positive relationships with health media reporters, understand industry issues that directly and indirectly affect clients and the media landscape, and analyze and distill meaningful insights from media coverage.

  • Generate story ideas and topic angles, oversee team in developing media materials, and pitch media to land earned coverage.

  • Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences.

  • Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels.

  • Support creative ideation on a consistent basis.

  • Participation in office-wide initiatives, seminars, and meetings to further professional learning and development.

  • Actively participate in agency development and assist with new business.

Competencies

  • Business Acumen- align talent strategies to drive business goals

  • Client Service- client focus and ability to build trust and rapport across all levels

  • Proactivity - exhibit relentless pursuit for new and innovative talent strategies

  • Collaboration- build strong relationships at all levels across the organization

  • Critical Thinking- ask probing questions; anticipate and address critical talent gaps and needs

  • Conflict Resolution- possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Qualifications

  • Bachelor's Degree in Marketing, Communications, Public Relations or related field

  • 8-10 years' PR/communications experience

  • Media relations experience

About Weber Shandwick

Weber Shandwick is a leading global communications network that delivers next-generation solutions to brands, businesses and organizations in major markets around the world. Led by world-class strategic and creative thinkers and activators, we have won some of the most prestigious awards in the industry. Weber Shandwick was named to Ad Age's Agency A-List in 2020 and Best Places to Work in 2019. Weber Shandwick was also honored as PRWeek's Global Agency of the Year in 2015, 2016, 2017 and 2018, and PRovoke's Global Agency of the Year in 2015, 2017 and 2019. The firm earned 25 Lions at the 2019 Cannes Lions International Festival of Creativity. Data-led, with earned ideas at the core, the agency deploys leading and emerging technologies to inform strategy, develop critical insights and heighten impact across sectors and specialty areas, including brand and B2B marketing, healthcare marketing, change management, employee engagement, corporate reputation, crisis management, data and analytics, technology, public affairs, social impact and financial communications. Weber Shandwick is part of the Interpublic Group (NYSE: IPG). For more information, visit http://www.webershandwick.com

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including:

  • Medical

  • Dental

  • Vision

  • 401k (with employer match)

  • Tuition Reimbursement

  • Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul

  • MyDays - Flexible holiday schedules

  • Short-Term Disability

  • Paid Employee Family Leave

  • Family Building Benefit

Employees must be fully vaccinated against COVID-19 and, if hired, present proof of vaccination prior to start date, unless eligible for a medical or religious accommodation or other accommodation required under applicable law.

Weber Shandwick is proud to be an Equal Opportunity/Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

#LI-JR1


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Senior Vice President Earned Corporate Media Relations Hybrid Work Structure

BCW North America

Posted 1 week ago

VIEW JOBS 9/23/2022 12:00:00 AM 2022-12-22T00:00 <p><strong>Senior Vice President, Earned Corporate Media Relations</strong></p><p><strong>NY Based- Hybrid Work Structure</strong></p><p><strong>The Role:</strong></p><p>BCW is seeking to hire an SVP of Earned Corporate Media Relations. The SVP will develop overarching earned media strategies, with a focus on top tier and trade print outlets. The SVP must be highly skilled in client management, providing senior-level counsel on proactive and reactive strategies, executive visibility, thought leadership and reputation media positioning. </p><p>The ideal candidate will have newsroom experience, a large media network with an emphasis on print business platforms and proven success working within a large-agency, leading media campaigns that target audiences in the Corporate sector. The ability to demonstrate a sustained track-record of landing stories in national top tier print media is essential as is an earned-first integrated mindset. </p><p>This is a high-visibility opportunity to direct strategic media for some of BCW’s largest and most complex Fortune 200 clients. </p><p><a rel="nofollow noreferrer noopener" class="external"><strong>Perks of working at BCW:</strong></a></p><ul><li>Hybrid work environment that offers the flexibility and balance of working from home and going into the office</li><li>Paid time off for vacation, sick and personal days, as well as Summer Fridays. Our Flexible Holiday Policy includes 9 paid holidays inclusive of Juneteenth and World Mental Health Day, with the option to swap out a company holiday for another personally significant day. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day. </li><li>12 weeks paid Parental Leave to bond with your new child, also inclusive of adoption and foster care </li></ul><ul><li>Wellness benefits including healthcare, vision, dental and pet insurance, as well as free virtual or in-person counselling for mental health. </li><li>401K Savings and Investment Plans</li><li>Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses</li><li>WPP Employee Discount Program based on client roster </li><li>Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program</li><li>Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.</li></ul><p><strong>The Work:</strong></p><ul><li>Develop and manage earned media strategy and execution for national and local media platforms</li><li>Build, engage and leverage relationships with corporate, national and trade business media </li><li>Management and execution of earned media pitching and placements </li><li>Maintain ongoing knowledge of issues landscape and related media trends, key reporters and influencers </li><li>Advise and counsel clients on media strategies and opportunities</li><li>Collaborate/coordinate with paid, digital and influencer leads across multiple agency practices and locations</li><li>Full immersion into complex multi-pronged accounts developing, pitching and landing Executive Visibility, Thought Leadership, Reputation and Issues stories in national tier one business platforms.</li></ul><p>Consistency in guiding junior and mid-level agency team members in the development of pitches, press targets lists and messaging to land earned media placements reaching a diverse set of corporate audiences.</p><p><strong>QUALIFICATIONS</strong></p><ul><li>Earned media expert with a minimum of 15 years of national earned media experience, ideally with some experience in a PR agency environment. </li><li>Experience leading media strategies for complex, large-scale accounts with team members in multiple locations </li><li>Track record of multi-pronged earned media strategy development and execution designed to achieve public awareness and influence</li><li>Focused and inclusive manager of people and teams </li><li>Excellent storyteller with a rich rolodex of media contacts with top-tier media and influencers</li><li>Proven success working on wide-spread integrated campaigns</li><li>Passion, sense of urgency and attention to detail on large accounts with significant and constant moving parts</li><li>Excellent communication (oral and written) </li><li>Strong client-facing skills</li><li>Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups</li></ul><p><strong>About BCW (a WPP company):</strong></p><p>BCW is part of WPP’s global, multi-faceted, multi-talented creative engine, with access to countless opportunities to grow.</p><p>BCW’s commitment to moving people starts with our employees. You’ll find ways to ignite your growth while doing meaningful work for exceptional clients in an environment that prioritizes your success, compels collaboration and celebrates learning. We’re committed to moving our people forward in their careers and helping them grow as people and professionals.</p><p>We wholly believe that our diversity is our strength and feeds the creativity critical to success, so Inclusion, Diversity, Equity and Accountability (I.D.E.A.) are embedded into everything we do for our people, agency, clients and the communities we serve. We strongly encourage applications from talent across all dimensions of race/ethnicity and the LGBTQIA+ spectrum, differently abled and veteran communities. </p><p>For more information, visit <a href="https://www.bcw-global.com/" rel="nofollow noreferrer noopener" class="external">bcw-global.com</a>.</p><p><i>BCW is an Equal Opportunity Employer, EEO, AAE, MF/Disability/Vet, and we are proud of our diverse workforce.</i></p><p><i>Our organization participates in E-Verify. E-Verify is an Internet-based system that compares information from an employee's Form I-9, Employment Eligibility Verification, to data from U.S. Department of Homeland Security and Social Security Administration records to confirm employment eligibility.</i><br></p><p><i>#LI-MG1</i></p> BCW North America New York NY

Vice President, Media Relations, Healthcare

Weber Shandwick