Vice President, Marketing Strategy

At Holman, we exist to provide rewarding careers and better lives for employees and their families. We hire, train, empower, and reward exceptional people. Our journey is guided by our desire to get it right every time and the acknowledgement that we have an opportunity to be better. To be better, we have to do better, and to do better we must know better. That's why we are listening, open to learning new things - about ourselves and each other. We will never stop striving for improved diversity, equity, and inclusion because we are successful together when we feel trusted and supported. It's The Holman Way.

At Holman, your total compensation goes beyond your paycheck. To position you for success and provide a rewarding career and better life for you and your family, Holman is proud to offer you the benefits you deserve; including protection against illness, disability, loss of work, or preparation for retirement. Below is a brief overview of these programs (programs may vary by country or worker type):

• Health Insurance

• Dental Insurance

• Life and Disability Insurance

• Flexible Spending and Health Savings Accounts

• Employee Assistance Program

• Retirement Plan

• Paid Time Off

• Tuition Reimbursement

What will you do?

• Serve as the primary liaison to the various Business Unit (BU) senior leaders to support their day-to-day efforts.

• Work closely with the various BUs within Holman to understand their annual business plans, key initiatives and critical success factors to meet and/or exceed their goals.

• Lead a team of marketing leaders in various areas of the country to create detailed marketing strategies designed to support those plans.

• Drive a culture of planning and anticipation within the marketing team providing valuable insights and metrics to BU leaders.

• Manage budgets associated with the various business unit plans.

• Work closely with the Marketing Data and Analytics teams to understand the performance of the marketing plans with the intent to 1) regularly report out results to BU leaders and 2) use this information to recommend ways to optimize campaign results.

• Create a framework outlining a go-to-market strategy for each of Holman's various businesses ranging from fleet management to luxury automotive sales.

• Work closely with the Customer Experience, CRM, Sales and Operations teams to integrate our marketing efforts seamlessly with their work.

• Partner with finance, legal and other internal groups to ensure we are executing marketing campaigns in compliance with all laws and company policies.

• Perform all other duties and special projects as assigned

What are we looking for?

• Bachelor's degree in a related field required, MBA preferred

• Proficient in various desktop tools including MS Office Programs (i.e. Outlook, Excel, Word, PowerPoint, Project, Visio, SharePoint etc.)

• 10+ years of experience in marketing strategy preferably with a consumer-facing organization.

• 5+ years supporting operations / BU executives as the marketing and/or strategy lead for their business.

• 5+ years as a leader of manager+-level employees.

• Strong understanding of the customer journey, segmentation and business planning for marketing purposes.

• Manages a business unit, division, or corporate function with major organizational impact

• Establishes overall direction and strategic initiatives for the given major function or line of business

• Holds business acumen and leadership experience to become a top function or division head

• Formulates a clear strategy and maps the steps to accelerate the organization toward goals

• Anticipates and addresses the impact of key decisions strategically and financially

• Practices effective succession planning

• Excellent organizational skills and attention to detail

• Excellent time management skills, with a proven ability to meet deadlines

• Excellent leadership skills

• Excellent analytical and critical thinking skills

• Applies broad business and management expertise to drive financial and operational performance across multiple departments and/or functions

• Executes departmental and functional business plans and contributes to the development of discipline strategies

• Directs the allocation of resources to meet financial performance requirements

• Directs the resolution of highly complex or unusual business problems that cross functions and/or disciplines

• Decisions are guided by discipline and/or business strategies and priorities

• Superior verbal and written communication skills

• Excellent interpersonal, counseling, and negotiation skills

• Excellent presentation skills

• Effectively coaches, gives performance feedback and provides development opportunities within related multiple areas or departments and/or function(s)

• Leads and manages a workplace that serves as a model for other leaders

• Inspires teams' success by creating the right working climate

Holman is a global automotive leader that serves both commercial and consumer clients The Holman Way by always doing the right thing for our people, our customers, and the community since 1924. The Holman story began nearly a century ago as a single Ford dealership in New Jersey. Today, Holman, headquartered in Mount Laurel, New Jersey, is one of the largest family-owned automotive service organizations in North America with more than 6,500 employees across North America, the UK, and Germany.

Holman delivers a unique range of automotive-centric services including industry-leading fleet management and leasing; vehicle fabrication and upfitting; component manufacturing and productivity solutions; powertrain distribution and logistics services; commercial and personal insurance and risk management; and retail automotive sales as one of the largest privately owned dealership groups in the United States. Guided by its deeply rooted core values and principles, Holman is continuously Driving What's Right.

Holman provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.