Vice President Marketing - Experian Data Quality

Experian Boston , MA 02298

Posted 2 months ago

Experian Data Quality is a global leader in providing data quality software and services. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities. With flexible SaaS and on-premise deployment models, Experian Data Quality software allows organizations around the world to connect with their customers by delivering intelligent interactions, every time.

Job Summary:

We're a fast-paced and results-oriented marketing team and we are looking for a leader who will be responsible for developing and communicating the EDQ vision, brand and solution. You must be adept at translating complex technical concepts that can be easily consumed by colleagues, industry analysts and customers alike. You must be a data-driven growth-oriented team leader with practical experience across all marketing functions (but not constrained by traditional marketing concepts or thinking). This position requires someone with a track record of articulating a vision to numerous personas, a passion for consumer engagement across all channels, a firm grasp of current digital strategies, proven leadership skills and experience gained in a B2B software environment.

Responsibilities:

  • Oversee the creation of high-level multi-channel marketing campaigns, multi-channel advertising, customer life-cycle, as they relate to brand recognition, revenue growth, visual identity, marketing strategy and financial goals

  • Work collaboratively across the organization to develop, implement, track and optimize marketing efforts and promotional campaigns for various products, programs and services

  • Oversight of multiple marketing functions: Content, Product Marketing, Digital, Demand Generation, Marketing Operations, Event Planning and Business Development

  • Translate brand and product vision into differentiated and compelling campaigns for each audience and enable the outward facing teams to carry our story

  • Know our customers, their pain points and their success stories and translate these into better content and campaigns with trackable improvements

  • Ensure alignment with the operational budget by advising on long range financial plans, marketing plans and appropriate strategies

  • Build strategic go-to-market regional plan for your product area, including setting all goals and resource allocation

  • Driving the go-to-market strategy for the assigned goal with a cross functional team

  • Work directly with Product Management to ensure all product roadmaps and functionality is utilized fully by the sales organization

  • Stay abreast of current marketing and business trends within the Data Quality industry and identifying opportunities to enhance the brand's image and capitalize on the changing competitive marketplace

Qualifications:

  • BA/BS

  • At least 10 years of progressive hands-on experience digital marketing and

  • demand generation in a B2B environment

  • Experience supporting, collaborating with and influencing executive management

  • Strong understanding of the marketing and sales funnels to drive lead quantity

  • and quality

  • Experience in data-driven marketing strategy, planning, budget allocation and

  • organizational alignment

  • Understand marketing measurement analysis, delivery by using web analytics,

  • marketing, and sales data to drive strategic decisions

  • Expert level experience with Marketing Automation (Eloqua a plus) in campaign

  • execution and system integrations

  • Extended experience with SalesForce, SalesForce reporting, and its data objects

  • Highly adaptable and flexible with an ability to change direction as needed

  • possess strong leadership skills with the ability to motivate and successfully bring

  • about organizational change

  • Ability to effectively interact with, and relate to people at all levels of the

  • business; must be able to move and influence a group, moving teams into

  • a common vision and direction

  • Experience in SaaS Data Quality software is highly desirable

Experian is an Equal Opportunity Employer. Anyone needing accommodation to complete the interview process should notify the talent acquisition partner. The word "Experian" is a registered trademark in the EU and other countries and is owned by Experian Ltd. and/or its associated companies. EOE including Disability/Veterans


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