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Vice President, Digital Media And Social Engagement

Expired Job

Related Companies New York , NY 10007

Posted 2 months ago


Related Companies is the most prominent privately owned real estate firm in the United States. Formed over 40 years ago, Related is a fully integrated, highly diversified industry leader with experience in virtually every aspect of development, acquisitions, management, finance, marketing and sales.

Headquartered in New York City, Related has offices and major developments in Boston, Chicago, Los Angeles, San Francisco, South Florida, Washington, D.C., London, and Shanghai and boasts a team of over 3,500 professionals. The Company's portfolio of over $50 billion in real estate assets owned or under development is made up of best-in-class mixed-use, residential, retail, office and affordable properties in premier high-barrier-to-entry markets. Related has developed preeminent mixed-use projects such as Time Warner Center in New York and CityPlace in West Palm Beach and is currently developing the 28-acre Hudson Yards project on Manhattan's West Side. Related also manages approximately $5 billion of equity capital on behalf of sovereign wealth funds, public pension plans, multi-managers, endowments, and family offices. Related was recently named to Fast Company Magazine's list of the 50 Most Innovative Companies in the World.

Related also owns Equinox Fitness Clubs and SoulCycle further expanding the company's capabilities into the health and fitness arena and enhancing the value of its properties through an exclusive, branded amenity and lifestyle offering. Related is a partner in CORE, a boutique residential brokerage. For more information about Related Companies please visit


Under the direction of the CMO of Destination, Hudson Yards, the Digital Media / Social Engagement Director will strengthen the consumer marketing program supporting overall Hudson Yards neighborhood positioning including more than 100 retail and restaurant tenant partnerships by growing community connections online, developing and executing the influencer program, and overseeing digital analytics and digital media strategy.

  • Propose, construct, manage and measure strategic engagement with target consumers on social platforms (Facebook, Twitter, Instagram, etc.)

  • Community management (direct interaction, invigoration, issue resolution)

  • Content development and strategy - on Hudson Yards and relevant partner social media platforms.

  • Oversee social media content calendar

  • Manage social agencies

  • Oversee influencer program

  • Maintain relationships and outreach

  • Ensure on-going engagement especially from an "Only at Hudson Yards" lens

  • Live media optimization in real-time and on an ongoing basis

  • Able to align strategy and tactics with Hudson Yards' brand identity and business objectives

  • Measure, monitor and strategize on various consumer profiles and demographics interests, triggers and as well studying trends in their preferences for current culture and public discourse

  • Ability to bridge various teams to ensure consistent messaging in content

  • Develop reports and write-ups to ensure relevant metrics and insights are shown, demonstrating knowledge of KPIs, articulating performance and identifying potential opportunities

  • On-going analysis of social media platforms and website

  • Assist in integrating CRM insights into digital strategy and re-marketing

  • Manage website content

  • Updates to website in terms of media and copy

  • Strategize storylines

  • Oversee digital advertising campaigns (determine target social platforms, target audiences, creative implementation strategies, etc.)

  • Conduct controlled A/B tests to provide learnings for future campaigns

  • Constantly work to improve campaign performance, collection of insights and takeaways

  • Research emerging opportunities to engage with target audiences on social and digital platforms

  • Responsible for social engagement rules, outlets, practices, and macro/micro trends


  • Passionate and excited about social media and content strategy

  • An excellent communicator, particular in video and written communication

  • Able to foster conversations with consumers across social platforms

  • Engage with a variety of relevant demographics and generations Millennials as well as Gen X/Y, and Boomers

  • Both a creative and analytical person

  • Ability to brainstorm and strategize social media initiatives based on goals

  • Manage on-site digital coverage of events

  • Able to encapsulate and report on community insights

  • Ability to analyze data/metrics and create reports

  • Successful in a dynamic, fast-paced, high-energy environment

  • Comfortable diving into in a rigorous work environment and juggling a variety of projects on a day-to-day basis

  • Highly organized, detail-oriented with an efficient work style

  • A team player that enjoys collaboration

  • Driven, with a strong desire to continually learn, problem-solve and have an impact

Required Experience:

  • BA or BS degree

  • Minimum of 5-7 years of relevant work experience

  • Experience in content strategy and execution

  • Active user of social media and deep understanding of the social web

  • Knowledge of social platforms as well as 3rd party apps (e.g. Tweetdeck, Percolate, etc.)

  • Advanced skills in Excel, including pivot tables and macros

  • Proven record of managing multiple projects at once, including organizing work, setting priorities and meeting all deadlines

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Vice President, Digital Media And Social Engagement

Expired Job

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