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Vice President, Digital Job

Expired Job

DSW Shoes Columbus , OH 43216

Posted 6 months ago

Req #: 80008

Location Name: Home Office, Columbus

Department: Digital

At DSW, we believe in the power of shoes. We understand shoes bring out something great from within, and since 1991 we've been helping everyone feel the rush of finding that perfect pair. So when you work for DSW, you become a part of all that. A family whose core values are comprised of passion, accountability, collaboration, and humility. You become one of us, You become a Shoe Lover!

The VP Digital is responsible for bringing the DSW Digital experience to life. This role is accountable for delivering a world-class customer experience and supporting it with the right merchandising/content strategies and operations. The VP Digital will lead a diverse team of eCommerce professionals and collaborate across DSW to ensure that the customer experience is consistent across all customer touchpoints. SVP Customer Experience & Operations


Online Experience/UX/eCommerce Strategy

  • Identify and prioritize eCommerce initiatives that will improve the customer experience, maximize site sales & conversion, and increase customer satisfaction

  • Communicate compelling vision for eCommerce roadmap to drive alignment on priorities and capacity to support business needs across multiple functions

  • Leverage data & information from analytics, usability, sales and the overall industry to understand customer journey and ensure that the digital experience continues to exceed customer expectations

  • Drive personalization and site optimization initiatives for DSW in partnership with Marketing and Advanced Analytics Teams

  • Lead Online Experience Team, including product owners and UX/Design

  • Communicate eCommerce business results to cross-functional partners and Senior Management, with a clear point of view on reasons for performance and potential opportunities and risks

  • Facilitate definition of project scope & deliverables, and represent eCommerce business needs on project teams as necessary

  • Develop business cases and functional requirements for all projects with key internal stakeholders

  • Assist in the planning of IT capacity in order to improve site performance and user experience (including projects, enhancements and continuous improvement)

  • Attend/participate in conferences/seminars to expand industry knowledge & expertise

Online Merchandising & Site Content

  • Bring DSW Merchandising strategy to life digitally, partnering with DSW Merchandising Leadership on site merchandising & content strategies

  • Optimize site conversion through execution of merchandising & content strategy on the website, driving continuity of user experience with all marketing and promotional strategies

  • Drive site content strategy and execution in partnership with Merchandising & Marketing teams, and communicate content strategy to all cross functional partners

  • Partner with stores organization to ensure consistent omni-channel experience

  • Develop, manage and lead a team of Merchandise Managers and Online Merchandisers of varying experience

  • Identify process improvements and new tools that will increase efficiency and productivity

  • Utilize analytics and sales data to drive site merchandising & content improvements, communicating strategy changes and tactical changes to merchandising leadership and cross-functional partners

  • Drive improvements in the personalization of the browsing/shopping experience

  • Leverage site search to drive incremental sales and conversion

  • Enhance product recommendations strategy to improve AOV, conversion and customer experience


  • Serve as hub of communication for all cross-functional partners related to eCommerce, including but not limited to: Fulfillment/Logistics, Photo Studio/Product Services, Contact Center, Marketing, IT, Merchandising, Store Operations, Finance

  • Lead and influence process improvement opportunities and engage with cross-functional partners (merchandising, marketing, IT etc.) to successfully implement new operational solutions

  • Demonstrate an in-depth understanding of daily site/business operations to ensure new initiatives are implemented in an effective manner and are achieving desired results

  • Leverage eCommerce operational metrics to communicate results vs. expectations to partners and Senior Management, with plans to course-correct in areas that miss expectations/service levels

Required Skills and Competencies:

  • 5+ years of experience in an eCommerce leadership role

  • Bachelor's Degree

  • Knowledge of eCommerce and UX best practices

  • Ability to drive teams to solutions on production/project issues, including internal customers and external vendors

  • Proven ability to interact & collaborate across multiple disciplines in order to accomplish a common goal

  • Ability to utilize metrics/analytics to identify business & operational opportunities

  • Excellent leadership and communication skills

  • Strong organizational, project management and analytical skills

  • Appreciation for effective web architecture and user experience strategy

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Vice President, Digital Job

Expired Job

DSW Shoes