Vice President, Creative Copy Director

BCW North America New York , NY 10001

Posted 7 days ago

VP Creative Copywriter, New York NY

In a world of exponential change, BCW is a creative business that solves complex problems by #Moving People. This starts with our people.

Our core belief is that the growth of our people fuels the growth of our clients, which powers the growth of our agency. So, across our global BCW team, we share a common practice: cultivating an open, curious mindset that is committed to learning.

We know we learn best when Inclusion, Diversity, Equity and Accessibility (I.D.E.A.) are embedded into everything we do for our people, agency, clients and communities we serve. We wholly believe that creating truly inclusive and innovative solutions by growing talent that mirrors the marketplace is critical to our success. To that end, we strongly encourage applications from talent across all dimensions of race/ethnicity, LGBTQ, differently abled and veteran status to come and grow with us.

At BCW, we move and we grow. We create, contribute and challenge, but we dont conform. Instead, we transform.

The Role:

We are looking for an Associate Creative Director (Copy) to join our BCW Creative team in NYC.

The ideal candidate will have worked on Integrated campaigns with experience (or understanding) of both an Earned and Paid mindset. A strong grasp of Purpose and the Internet Culture is key to success as is a curious mind with a vast amount of interests and passions outside of work.

This is an opportunity to continue to define and build Modern Creative Communications for our Global agency across an immense and varied base of clients, from start-ups to Fortune 50 brands. You will work with a diverse team of account service, research, planning, design, digital and creative professionals that are always pushing for the better brief.

What youll do as you move with us:

  • Your days will include development of campaign concepts (45 %), strategic planning and client development (15 %), tactical copywriting (25%) and team/agency mentorship and collaboration. (15%)
  • An Associate Creative Director you will be responsible for the following;

Craft

  • Develop sophisticated/complex creative concepts for sustainable campaigns, platforms and activations.
  • Present and sell work to full internal teams and clients, developing trust with both audiences.
  • Lead a multi-disciplinary team (art, copy, design, ux) to develop and deliver creative concepts and ideas that are founded in insights, across all platforms for existing clients and new business pitches.
  • Own the brand voice and storytelling for our clients across social, digital and PR channels.

Leadership

  • Plays a major role in the research, planning and development of comprehensive Communications Marketing campaigns.
  • Proactively identify and pursue creative opportunities beyond the brief to deliver unexpected ideas to existing and prospective clients.
  • Provide inspiration and direction to the team throughout the process, from brief through production.
  • Effectively and consistently manage strengths and weaknesses of self and other members of the team.
  • Recruit, mentor and manage more junior creatives, providing feedback, guidance and support.
  • Foster a positive creative culture and nurture creative talent across the agency.

If you have a history of creating outstanding campaigns based around #MovingPeople wed love to see your portfolio and start a conversation.

More about BCW:

BCW (Burson Cohn & Wolfe), one of the worlds largest full-service global communications and public relations agencies, is in the business of moving people on behalf of clients. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), a creative transformation company.

BCW Mission:

To act. To inspire. To change. We take an analytical approach to obsess over every detail, then add real emotion and creativity to connect with peoples lives and their communities. Were #MovingPeople join us.

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VIEW JOBS 7/2/2020 12:00:00 AM 2020-09-30T00:00 VP Creative Copywriter, New York NY In a world of exponential change, BCW is a creative business that solves complex problems by #Moving People. This starts with our people. Our core belief is that the growth of our people fuels the growth of our clients, which powers the growth of our agency. So, across our global BCW team, we share a common practice: cultivating an open, curious mindset that is committed to learning. We know we learn best when Inclusion, Diversity, Equity and Accessibility (I.D.E.A.) are embedded into everything we do for our people, agency, clients and communities we serve. We wholly believe that creating truly inclusive and innovative solutions by growing talent that mirrors the marketplace is critical to our success. To that end, we strongly encourage applications from talent across all dimensions of race/ethnicity, LGBTQ, differently abled and veteran status to come and grow with us. At BCW, we move and we grow. We create, contribute and challenge, but we don't conform. Instead, we transform. The Role: We are looking for an Associate Creative Director (Copy) to join our BCW Creative team in NYC. The ideal candidate will have worked on Integrated campaigns with experience (or understanding) of both an Earned and Paid mindset. A strong grasp of Purpose and the Internet Culture is key to success as is a curious mind with a vast amount of interests and passions outside of "work". This is an opportunity to continue to define and build Modern Creative Communications for our Global agency across an immense and varied base of clients, from start-ups to Fortune 50 brands. You will work with a diverse team of account service, research, planning, design, digital and creative professionals that are always pushing for the "better brief". What you'll do as you move with us: * Your days will include development of campaign concepts (45 %), strategic planning and client development (15 %), tactical copywriting (25%) and team/agency mentorship and collaboration. (15%) * An Associate Creative Director you will be responsible for the following; Craft * Develop sophisticated/complex creative concepts for sustainable campaigns, platforms and activations. * Present and sell work to full internal teams and clients, developing trust with both audiences. * Lead a multi-disciplinary team (art, copy, design, ux) to develop and deliver creative concepts and ideas that are founded in insights, across all platforms for existing clients and new business pitches. * Own the brand voice and storytelling for our clients across social, digital and PR channels. Leadership * Plays a major role in the research, planning and development of comprehensive Communications Marketing campaigns. * Proactively identify and pursue creative opportunities "beyond the brief" to deliver unexpected ideas to existing and prospective clients. * Provide inspiration and direction to the team throughout the process, from brief through production. * Effectively and consistently manage strengths and weaknesses of self and other members of the team. * Recruit, mentor and manage more junior creatives, providing feedback, guidance and support. * Foster a positive creative culture and nurture creative talent across the agency. If you have a history of creating outstanding campaigns based around #MovingPeople we'd love to see your portfolio and start a conversation. More about BCW: BCW (Burson Cohn & Wolfe), one of the world's largest full-service global communications and public relations agencies, is in the business of moving people on behalf of clients. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), a creative transformation company. BCW Mission: To act. To inspire. To change. We take an analytical approach to obsess over every detail, then add real emotion and creativity to connect with people's lives and their communities. We're #MovingPeople - join us. BCW Global New York NY

Vice President, Creative Copy Director

BCW North America