Vice President & Client Lead, Business Marketing

Edelman Chicago , IL 60602

Posted 2 months ago

The Edelman Business Marketing Team is a group within the Edelman Chicago Corporate Affairs practice focused on driving results specifically for B2B brands utilizing a mix of communications and marketing strategies.

We work closely with our clients to engage consumers, drive conversions, deepen customer loyalty, and enable sales. Our team members have expertise spanning disciplines including digital marketing, lead generation, content creation, paid media and ad buying, public relations, and customer communications, and employ comprehensive, multi-tiered approaches that achieve long-term client goals and vision.

Our team provides counsel, strategy, and support across a number of B2B capabilities, including:

  • B2B marketing strategy development

  • Audience segmentation and targeting

  • Lead nurturing, scoring and management

  • Creative content development

  • Marketing operations systems use and integration

  • Social media strategy and engagement

  • Sales enablement and support

RESPONSIBILITIES:

The Vice President is an integral part of the Edelman Business Marketing team in Chicago and across the Edelman network, serving as a direct contact for clients and driving work across work streams, accounts and Edelman offices. Working closely with staff at all levels, the Vice President must be a relationship builder, mentor and coach as well as exhibit strong working knowledge of overall communication strategies and tactics. Specific responsibilities include:

  • Contribute to creation of integrated PR, marketing and communications plans that meet B2B client objectives

  • Help plan and coordinate programming that integrates traditional earned media with paid, social and owned media efforts as well as sales outreach/lead generation

  • Manage multiple projects from conception to completion, anticipating challenges and ensuring deadline and budget adherence

  • Build relationships with clients and colleagues at all levels

  • Consistently produce high quality internal and external communications content

  • Adapt seamlessly to evolving client requests

  • Effectively drive and manage projects across work streams, accounts and business units

  • Supervise junior staff by motivating, coaching and consistently providing feedback

  • Aid in new business process including idea contribution, research and proposal preparation

  • Commit to continuous learning; set and pursue stretch goal

PREFERRED QUALIFICATIONS:

  • Bachelor's degree in a related field

  • Proven experience in working with B2B brands, particularly in the digital space

  • Knowledge of key platforms and channels for B2B marketing, including but not limited to social media, paid media, email and others

  • Understanding of lead generation strategy and tactics and use of tactics to create preference and drive conversions on the consumer path to purchase

  • Solid research, response, and reporting skills in the context of lead gen metrics (understanding of CPL, CPM, CPC)

  • Exhibited ability to work on multiple accounts, assignments and/or work streams

  • Demonstrated ability to impart knowledge to more junior team members

  • Strong research, writing, editing and client interaction skills

  • Natural curiosity and willingness to dive into various roles on client work

BASIC QUALIFICATIONS

  • 8 years of relevant experience in B2B marketing or a related field including digital marketing, lead generation, media buying, advertising or research
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Vice President & Client Lead, Business Marketing

Edelman