Fidelity Boston , MA 02298
As a Vice President of Account Management, you will be a key member of the leadership team within Fidelity's in-house ad agency: Fidelity Communications and Advertising (FCA). You will lead a team of account directors and supervisors and serve as the lead advocate and facilitator between marketing strategy and cross-channel activation to drive consistent messaging with an eye on customer experience, brand alignment, efficiency, quality, and business results.
The Expertise We're Looking For
10 years of related work experience in marketing or advertising
Prior advertising agency experience preferred
Financial services experience preferred but not required
The Purpose of Your Role
As a Vice President in the Account Management team, you lead a broad portfolio of work on behalf of the Workplace Investing marketing organization. This division of the company targets administrators and participants of workplace benefits plans such as 401(k)s. You partner closely with colleagues in the Workplace Marketing organization to create strategies and briefs that support business priorities and KPIs. Then working with creative, project management, and operations, you ensure that output is on brief, on budget, and delivered on time. You are a relentless advocate of the customer, the business, and a leader who inspires your team and enables them to deliver the best possible outcomes.
The Skills You Bring
You communicate clearly and concisely
You thrive on teamwork and have an appreciation for the value of diverse opinions and different skillsets
You have extensive marketing experience across multiple channels
You think in a holistic, customer-centric way
You are a resourceful, self-sufficient, effective problem solver and troubleshooter
You value relationship building & negotiation skills
You know how to successfully manage conflict & build trust in every interaction
You have strong attention to detail and take personal accountability
You have an appreciation for the power of data and an ability to interpret and apply it
You are sought after for your opinion but know when to step back and let others lead.
You inspire teams to do their best. You've managed teams before and know how to demonstrate servant leadership.
The Value You Deliver
Leading a critical portfolio of work within FCA that includes marketing for benefits administrators, plans sponsors and individual plan participants and represents ~$8MM in internal labor
Providing input on media and out of pocket budget decisions that represent significant investments
Being a key member of the FCA/Account Services leadership team providing input to prioritization, process, optimization, talent mobility, and the work itself
Being lead point of contact and thought leader within FCA for colleagues in the Workplace Marketing organization
Prioritizing work and managing budgets across a broad portfolio
Helping to build activation plans that ladder to KPIs and support a superior customer experience
Mentoring others to ensure that prior learnings are infused in the work
Interpreting data and business results; recommending optimizations
Helping to drive marketing efficiency
Ensuring we judge our work competitively
Delivering quality execution that is on time and on budget
Driving alignment among a broad and diverse set of stakeholders
Inspiring, motivating, and empowering teams to do their best every day
How Your Work Impacts the Organization
The mission of Fidelity Communications and Advertising is to deliver world-class advertising and customer communications with the efficiency and business acumen that comes from being embedded within the company. Our work directly impacts the customer experience and our business outcomes, contributing to the Marketing Domain's KPIs of efficiency, business results, acquisition, engagement, and a superior customer experience. Your role is critical in leading a team in delivering an insightful marketing strategy and marketing communications that deliver customer value.
At Fidelity, we are focused on making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. For information about working at Fidelity, visit FidelityCareers.com
Fidelity Investments is an equal opportunity employer.